Three Tips For Coffee Shops To Gather Popularity

I believe many coffee shops.

Three years ago, Mike opened a room.

Because they felt that the guests were people who knew the goods, in order to keep them, Mike chose the best coffee.

He also insisted that he would rather use a little more expensive, such as AA grade or even AAA grade coffee, but retail at B level.

People who really know how to drink coffee and who think they have high cost performance are not many, so the price of shops is very popular.

Mike said that in doing so, people who can identify customers can be kept, while those who do not know much about coffee want to use cheaper prices to make them more receptive and earn more popularity.

As a result, the coffee shop's business in the evening is really good, but in the daytime, the popularity of the shops is still a big difference.

Mike said there were more spots around the shop, and there was no need to worry about it at night.

However, in the face of cold and hot nights, Mike specially invited some friends who studied marketing to help him think of several ways.

A clever move:

The facade should create a sense of mystery.

For example, a pparent glass door at the door can be sealed with a blue paper, like a solar membrane, and then hung with a lamp plutonium, indicating that the passing shop is in business.

In the daytime, such a flash of things can be seen far away, and it will also play an attractive role.

In addition, the shop signs of Mike are not prominent enough, so we must work hard on the facade, enhance the mystery and attract more people's attention.

Coup two:

Set target consumers.

If you want to do business in the daytime, the coffee shop has better set the surrounding white-collar workers as the target consumers in the shops during the day.

And those who can come during the day usually work nearby, and sometimes they need to relax and have a rest.

However, to let these people know that there is such a shop, they need publicity, such as printing some more beautiful business cards, writing the name and address of the shop and the varieties of the business, and then sending them to the nearby business buildings.

Coup three:

Promoting coffee culture.

Reporters found that Mike can cook a good coffee, so he also need to play the expertise in coffee, more and guests.