World Clothing Shoes And Hats Nets: Behind The Franchise

In a recent interview, the editor found that "all the profits", "annual profit millions" and "day make 3000". Chain companies attract a large number of investors by this way of publicity.

Secret one: under the banner of "foreign brand clothing"

"Fortunately, I did some market research before joining, otherwise all my savings would be lost."

A few days ago, Mr. Qi of Harbin City told a story that he had been cheated by a clothing company.

According to Mr. Qi, in June this year, he learned about foreign countries on a website.

A family in Beijing

Mr. Qi is increasingly skeptical of the commitment of Beijing headquarters, and even doubts whether the clothing brand really exists.

After many surveys, Mr. Qi learned that there was no such brand in foreign countries, only a large shopping mall with the name of this brand.

Mr. Qi is very fortunate, but fortunately he has not joined. Otherwise, the dream of making a fortune will not be broken, and he will still owe a large sum of foreign debt.

Editor's note: it is not wrong to do more research.

In this era of seemingly overwhelming interests, we must shine our eyes.

Secret two: no franchise fee, but deposit.

Like Mr. Qi, various advertisements have made many citizens dazzled, unable to distinguish true from false.

"Overnight riches", "small investment big returns" and "annual profit millions" advertising campaigns are more eager for investors to make money, and most of them are based on online advertising and TV direct selling. Most companies do not charge for affiliate fees. Instead, they give a franchisee an advance payment of 10000 yuan or even about one hundred thousand mortgage or deposit in a one-time investment.

A franchise website lists hundreds of franchise projects including clothing, shoes and hats, catering and health care entertainment, jewelry and gifts, home building materials and so on. Every businessman is introducing the company without risks and quick results.

Reporters randomly selected a Guangzhou "2 yuan student supplies shop" to join the phone, the other said, the brand has more than 30 kinds of student supplies, sales are very good, the purchase price ranging from 0.3 yuan to 1 yuan, the franchisee can sell 2 yuan to 30 yuan, and other franchisees are different, the company did not have the joining fee, only received 8800 yuan mortgage.

The franchisees do not have to sign the agreement at the headquarters of Guangzhou. The headquarters will send the rules and decoration plans to the franchisees by e-mail. After the completion of the decoration, the new store photos will be sent to the headquarters. After the examination, the franchisees will be able to open their shops and the products will be sent to the franchisees within 7 days.

The reporter asked whether the proceeds from the franchisee promised by the company could be written into the contract.

The other replied, "no, according to the standard of service required by the company, the cost will be recovered in a short time, but if the company runs a deficit, the company will not be held responsible for the poor management of the franchisee.

Another 10 yuan jade jewelry joined the head office's low price of promotional products. It is tempting to say, "thousands of genuine jade ornaments in the mall are sold for $10, and the franchisee only sells 10 yuan". The headquarters explanation is that jade jewelry is jointly operated with jade production bases such as Guangzhou, Xinjiang and Fujian, so as to reduce the cost of the circulation link.

However, there is a price list at the bottom of the web page. The franchisee must invest 198 thousand yuan for the first time. After that, the total sales volume will reach ten thousand yuan every year, and the manufacturer will return to one thousand yuan until the investment amount is returned to the end.

The editor made a rough calculation. If the affiliate company plays an advertisement of "zero investment risk", it will attract attractive entrepreneurs, such as "making sure that you earn more than 100 thousand yuan a year".

Each person will pay 10 thousand to 50 thousand yuan in the franchise fee. Dozens of people will gain millions of yuan in the "joining fee", and the profits will be astonishing.

Secret three: join the company in false prosperity in exchange for trust

A lot of experience tells us that entrepreneurship is the most uneasy and impetuous. Some join the company is to seize the urgent psychology of making money, create the illusion of unlimited prospects, and set traps.

Zhang, a teacher at the school of economics, Harbin University of Commerce, believes that entrepreneurs should not be confused by the phenomenon of affiliate companies. Some join offices will be located in high-grade office buildings. The spacious office will give people a vision of company prosperity. When the franchisees find that they are being cheated, the company is likely to be deserted.

In addition, do not trust the "international brand". Some franchisees will give the company the title of "international" in order to show their noble dignity. But not all the "foreign" companies are from abroad. These foreign trademarks are also specially posted by businesses. "Two"

The industry is more reliable, has a certain social reputation and reputation of the brand, a larger number of stores, the profitability of good projects. When choosing a project, the franchisees are best not to choose the network franchise, because China's franchise industry is not very perfect, the franchisee and the company's geographical location is separated by thousands of miles, it is difficult to investigate the company's real business situation, only to listen to the one-sided business. If you choose a good franchise project, entrepreneurs should not rush to quick success and instant benefit, because of down-to-earth business, accumulate wealth with work experience, do not fantasize about getting rich overnight. Editor's note, for ordinary entrepreneurs, choosing affiliate projects is very important, including choosing their own interests, abilities and ideas.