Quanzhou Children'S Shoes Brand Will "Hold Together" To Fight In The Domestic Market

　　 Quanzhou The third to fourth floors of Wanxiang Mall may become a wholesale exhibition base for children's shoes in Fujian, and Quanzhou Children's shoes brand It will also appear here for the first time with a unified image of "Made in Quanzhou".

It is reported that Quanzhou Children's Shoe City plans to put into use an area of 12000 square meters, with a total of 448 units. Each unit will be planned with a product exhibition area and a negotiation area. The base will be built into a window for Quanzhou children's shoe industry to face the domestic market.

It is revealed that Quanzhou Children's Shoe City has started investment promotion in May this year. It is expected to establish "wholesale+exhibition+retail" chain sales channel terminals in 8 prefecture level cities in the province from next year. When the terminal construction is complete, "wholesale franchise" windows will be established in qualified domestic provincial capital cities.

According to the unified planning of chain terminals, Quanzhou, the province and China will“ Display+order ”Mainly, but with different emphasis: Quanzhou Wanxiang Children's Shoe City Base is based locally and is the headquarters and exhibition base of Quanzhou shoe manufacturers; The provincial "chain sales channel terminal" focuses on the construction of provincial channels, focuses on expanding the market resources in the province, and establishes a strong position of wholesale and retail; And the domestic "wholesale franchise" window, standing in the domestic provincial capital city, radiating surrounding cities, focuses on the development of wholesale franchise business.

It is understood that after more than ten years of development, China's children's shoes have gradually formed three children's shoes industry cluster bases in Quanzhou, Wenzhou and Guangdong, and Quanzhou is the main position of children's sports and leisure shoes brands. From the current situation, China's children's shoes industry is in the transition stage from disorderly market competition to brand management.

Today, the three major bases are competing for both production and market. Whoever seizes the market and terminal channels will take a lead in the market competition. Therefore, Quanzhou children's shoes first choose Fujian region to establish a wholesale exhibition base, and take this as the center to radiate outward.

"For individual enterprises who are independent and have invested heavily, only by concentrating and aggregating the industrial resources of Quanzhou, forming a strong force in the market competition with a unified image of" Made in Quanzhou ", and giving full play to the advantages of Quanzhou's industrial manufacturing base, can they surpass Wenzhou and Guangdong, highlight their advantages in the national children's shoes industry, and achieve significant development." Xie Jiasheng, president of Fujian Footwear Industry Children's Shoe Association, said.

"At present, the domestic professional children's shoes market is still in a blank. If children's shoes manufacturers can play a collective effect, their market appeal, influence and appeal to consumer groups are far more than individual enterprises. It is a good practice to use the big brand made in Quanzhou to drive the rapid growth of the manufacturer as a whole, and to gain popularity and reputation nationwide." Fu Weijin, Chairman of Fick Children's Shoes, believes that at the same time, due to the positioning of children's shoes city's own professional market, the brand image of Quanzhou children's shoes industry is more professional, the overall image of the market is highly unified, which is more conducive to market promotion and dissemination, forming a resource aggregation and amplification effect.