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In recent years, after nearly ten years of learning, Chinese fast food has introduced the management techniques and ideas and processing methods of Western fast food, and has become active.

And because Chinese fast food has the advantages of fast investment scale, quick recovery of funds and relatively simple operation, so many Chinese fast food restaurants have been opened up.

Survey: the price difference between Chinese fast food and Western fast food: Western fast food is high.

75% of the three families need to spend 50 to $50 each time, and not enough to eat; 62% of the two people spend 40 to 50 yuan each time.

Taste: 65% of people think that western fast food is very unique, 46% of them are too heavy, and 38% of them say they will eat.

Style: 80% of people think western style fast food is very good, and 32% think there is an atmosphere for eating abroad.

Promotion means: 86% of people think that western style fast food promotion means a lot, 34% of people think that too hangs on appetite, especially three families, children between 4 and 10 years old.

Hygiene: 95% of people think that western fast food restaurants are very hygienic in eating environment, but 13% of them have diarrhea. There is a tendency to doubt whether food is cooked or not.

Environment: 92% of people think that the western fast food restaurant has a very good environment, especially lovers, who feel very tasty and have a sense of quality.

There is a big difference between running Chinese fast food and running western fast food.

First of all, the varieties of Chinese fast food and Western fast food are quite different.

For Chinese people, western fast food is just a kind of snack food, and can not be eaten as food, but Chinese fast food should solve the problem of customers' eating. Secondly, western fast food is mechanized, mass production and standardized production, but Chinese fast food is far from reaching this level due to the reasons of varieties or restricted by technical conditions. Moreover, western fast food has entered a stage of advanced and mature, generally it is chain operation, and Chinese fast food has just started.

Due to limited capital investment, limited technology, limited management and immature social conditions, most of them can only operate in a single family. Now it seems too early to talk about linkage.

The problem of opening a Chinese fast food restaurant is: 1.

All of these are convenient and fast foods, such as meals, noodles or rice noodles. When customers arrive, they can be made quickly, and the pastry can be prepared in advance, and customers will be served immediately.

This will enable customers to eat quickly without waiting for a long time, and at the same time, improve the dining table utilization rate of fast-food restaurants, and objectively increase the turnover of restaurants.

But it should be noted that any fast-food restaurant can not be overloaded with varieties, otherwise it will make your fast food restaurant look unique, and it will also increase the workload of the kitchen and make the whole fast food restaurant difficult to operate.

There are two options available: one is a fast food restaurant that only operates a fast food variety, either manages meals, or manages noodles, or manages pasta; the other is mainly to run a fast food variety, while running part of the other two varieties.

A fast food shop must not be comprehensive. What kinds of products are run, and all varieties add up to 10 or so.

By the way, if a fast food restaurant manages meals or pasta, it is best to manage several kinds of soup dishes and provide free dishes at the same time.

2. the location and location snack of Chinese fast food restaurants has always been characterized by convenience, convenience and good quality. It is the main service target of the public. Therefore, the positioning of any Chinese fast food must be popular and low-grade.

If the fast food rich people do not come to eat, the poor will not be able to afford it.

Taking the catering market in Chengdu as an example, the price of Chinese fast food is mostly around 5 yuan in addition to its popularity.

That is, a consumer can spend 5 yuan on a fast food.

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In view of this, if there is no significant consumer group around the fast food restaurant, it is best to change the door.

3. the scale and decoration of fast food restaurants is still in its infancy due to the fact that Chinese fast food is still in its infancy, so the scale of Chinese fast food restaurants is not large at present.

Generally speaking, a restaurant in a fast-food restaurant does not include the kitchen area, which can be opened to about 30 square meters. It can be regarded as a medium-sized fast-food restaurant with an area of 60 square meters, and the shop area is more than 100 square meters, even if it is a large fast food restaurant.

The smaller scale of the fast food restaurant has two advantages: first, it can save the initial investment; two, it can avoid the waste of the shop area when business is slack.

Because after all, fast food is a modern business mode, so the decoration, shop and kitchen facilities of Chinese fast food restaurants should show modern characteristics.

The decoration of Chinese fast food restaurants should adopt a simple style and bright color to give customers a sense of ease and joy. The tables and chairs in the shop can be equipped with western style fast-food restaurant's table and chair, so that it is full of the sense of the times and can make the best use of the limited space of the shop. Kitchen should also use kitchen materials such as stainless steel to make the customers a clean and sanitary impression.