Designers Who Do Not Work Hard Are Collecting Money.

Marc Jacobs, the creative director of Louis Vuitton, once again angered the residents of New York's West Village.

The reason is that he opened a bookstore called BookMarc in this quiet art district.

Opening the bookstore itself is not a bad thing. The problem is that BookMarc has attracted a large number of Marc Jacobs fans from all over the place.

They formed a huge sightseeing group, hoping to step up the threshold of BookMarc and seriously affect the lives of the surrounding residents.

Marc Jacobs herself and her business partner, Robert Duffy, are very satisfied with this.

Robert Duffy even said on the day of BookMarc's opening, the Marc Jacobs cafe is already in preparation.

Old Buddha Karl Lagerfeld is probably the fashion designer who most wants to be photographed, while the Chinese version of "Vogue" 5th Anniversary Photo Exhibition is showing its best.

In order to curry favor with this old man who only covers the sky in the fashion industry, magazines have frequently invited him to shoot fashion movies. Even though he habitually used the same models for a period of time, for example, recently we only saw supermodel Baptiste Giabiconi.

In addition, although his pictures are gorgeous, they are rarely creative.

In contrast, Hedi Slimane, the former designer of Dior Homme, is much more admirable. For photography and other artistic pursuits, Hedi resigned from her job in Dior, and he later handed in his works.

Tom Ford also worked on the advertisement of his namesake brand personally, and often he photographed himself.

This is the Italian's favorite.

Versace, Missoni and Moschino all have their hotels.

Not long ago, the luxury hotel designed by Giorgio Armani was officially opened in Burj Dubai, the world's tallest building, and the Salvatore Ferragamo hotel is also in the process of preparation.

For more and more narcissistic fashion designers, two years of clothing shows are far from enough to satisfy their ambition to influence the world. It is obviously a good choice to provide a full range of physical and mental experience and a perfect embodiment of the designer's life philosophy.

Dolce & Gabbana owns a gold restaurant in Milan, and they have designed everything in this restaurant. Hotel Armani is simply a super museum that praises the designer himself. The only difference is that it does not need to pay a certain amount of maintenance cost every year. Instead, it can easily squeeze the wallet of fashion lovers (and upstarts).

Tom Ford can be said to be the initiator of designers flocking to make films.

His Virgo "A Single Man" won a lot of media praise, and let the hero Colin Firth win a Golden Lion Award.

A lot of the same big designers were unable to sit up for a while. Karl Lagerfeld followed a series of short films for Chanel; the new films of Dolce & Gabbana were also in full swing; for this reason, they also invited the Italy goddess Monica Bellucci, and established a countdown website, which was comparable to a real Hollywood blockbuster.

I have little interest in such a game of play: designers' films are often superficial and extremely narcissistic. The repeated slow motion and standard Tom Ford dress in A Single Man can't make people tired of fatigue. Karl Lagerfeld's 16 minute video is just like a dream, and I do not expect Dolce / Gabbana to change anything at all.

The rise of a large number of fashion reality shows has provided a brand-new job for fashion designers -- judges.

Basically, as long as the designer can face the camera directly and speak without tongue tied, he is perfectly competent.

The most successful person in the field is the American designer Michael Kors. Although he has yet to say anything shocking in the Project Runway, his long-term publicity has increased his popularity around the world.

If you look at this kind of program, you will find that designers of various brands are very happy to accept the invitation of reality show because there is no need to create and work hard at this job.