Marketing Strategy Of Famous Japanese Brand UNIQLO

Uniqlo

One of the most famous marketing activities is WORLD UNIQLOCK, which is the success of UNIQLO. The success of Widget occupies the user's desktop, mainly because it is based on the Interesting interest principle in the 4I principle of network integrated marketing.

Base promotion.UNIQLO, based on its own brand, creates a functional widget for bloggers all over the world. It integrates beauty, music and dance into such a tool as clock, displaying the brand with the clock as the stage, thus establishing a link channel between the audience and the brand.

(case reference resources, "integrated marketing weapon spectrum", Liu Dongming, Liaoning Publishing Group) the picture of the source made from FLASH jumps large numbers to show the current time. Every jump of five seconds will enter a random five seconds movie, which is a cute young girl or dancing, or upstairs or weaving a rope, or at random or following the rhythm.

They wear UNIQLO's main costume this season, and then enter the next ten seconds cycle after the five second movie.

It is both interesting and impressive to appreciate the beautiful faces and all kinds of dance POSE at all times. With good music and unique pictures, this idea is too much for you! What's more, you may accidentally be poisoned by Uniqlo. At different times, beautiful women will wear different UNIQLO clothes.

Different seasons also wear different clothes, through the clock this small platform to display the products in all directions, so that "I hate to see advertisements" become unable to stop.

There are 57 countries in the world competing with blog to make dance beauties "settle down".

The Widget of clock class is actually very many, is also very common, but this Widget success occupies the user desktop, mainly because it is based on the network integration marketing 4I principle Interesting interest principle.