10 Steps To Success Of The Conference
Many entrepreneurs face a common challenge in the process of starting and running a company -- their first time with potential customers. Sales meeting 。 Even if a daily business meeting is already familiar with you, you will still find that you need to master a series of different strategies and skills in order to grasp the new sales promotion with potential customers and achieve face-to-face sales requirements.
Here's about Successful meeting Of 10 steps It will give you a good start.
1. collect background information. A pre visit call will help you anticipate the needs of potential customers and learn as much as possible about them. When you are ready to give a sales meeting to your potential customers, you should familiarise yourself with the basic information of his or her company, and then list all your products and services, which will benefit the company.
2. set a realistic goal. According to your industry and location, some experts estimate that the average cost of meeting a potential customer will reach a few hundred dollars, so the key to the problem is that each meeting can push your potential customers closer to buying targets. Before finishing work, set a major goal for your meeting. For example, if you are a public relations consultant, the first goal of the first meeting may be to make a date for further suggestions. If you are a paint spray contractor, your primary goal is to assess your work and get the opportunity to start signing up.
3. prepare quality publicity materials. To produce a series of high quality print publicity materials, including signing business cards, stationery letters, printing assessment lists, brochures and gifts.
Consider carefully all the materials you will use at the typical sales meeting. Are the contents of the material wonderful? Do all the elements of color, typeface and creativity seem professional enough? Pay special attention to the information about potential customers that you want to throw away, especially when you are in the bidding process. After the meeting, these materials will certainly help you to sell for a long time.
4. rehearse in advance to preview your speech. Unless you are very familiar with what you want to say, it will be a big mistake to take materials to a new sales meeting. If you are introducing a product or service to a group of people, you will understand that this is an obvious truth. In advance rehearsal, you can use visible handwriting materials when you preview your speech. If possible, videotape your preview and check it strictly to make sure your tone is cordial, material is effective and speed is appropriate.
5. find common topics and create a harmonious atmosphere. Imagine you are in the client's office. There is a signed baseball on the table, with a picture hanging on the wall, which is surrounded by a rolling farmyard surrounded by a gentle Beatles music in the office. {page_break}
By baseball, photos and music, you have made three props. You have also discovered three opportunities to build a friendly and harmonious relationship with potential customers. Talk about the fun of each other, about baseball or your childhood in a farm, or your beloved Beatles. Every topic can help you break the rut and establish a relationship based on understanding and trust.
6. watch your potential customers carefully. During the meeting, are your potential customers sitting in front of you and constantly interested in your head? Or is he or she sitting on the back with his arms on his back and his head tilting his head, an irrelevant, bored, uninterested or suspicious look? Careful observation of the body hints that potential customers deliver to you, and timely correction. 21edu.com
7., ask some meaningful questions. A new sales conference is not a place where vendors hawk. It is an opportunity for communication and dialogue -- a place to reveal the needs of your potential customers and make answers through meetings. If you find yourself constantly talking about yourself at the sales meeting, you will probably just talk about yourself and neglect your business. So meaningful questions and listening answers are as important as providing reliable and helpful information. One of the most important and often neglected things is to find out if someone else is entitled to make decisions.
8. shows historical cases. Historical cases are examples that demonstrate your performance in meeting customer needs. Prepare about half a dozen cases to demonstrate your broad strength and make preparations for discussing these cases at the new sales meeting. Historical cases also play a great role in establishing your company's position in the competitors of the same industry. Never criticize a competitor directly. Instead, show a historical case (in other words, tell a story) to prove that your client has benefited from your work.
9., provide good solutions. In order to successfully complete every business transaction, potential customers must be convinced that you can provide solutions for his or her problems. That is to say, see if you can convince them that what you offer is their most satisfying product or service, and believe that you can fulfill their commitments. At the end, summarize your solution and answer any questions that will help the client to make a decision.
10. take action. You are well prepared to find common topics, ask meaningful questions, listen carefully to questions, show historical cases, and provide reliable solutions. Now is the time to ask for what you want. It is surprising that many entrepreneurs have made a successful meeting to achieve this goal, and then simply ended up and have not yet approached their final goal and left.
If you encounter difficulties in ending meetings, it may be because you have not given sufficient reasons to your potential customers. In that case, go back to the seventh step and ask why. If you follow the advice of the first to ninth steps, your potential customers will act eagerly in order to help you approach your goals. If he or she asks, "when can we buy your product?"
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