Benefit Inflation &Nbsp; &Nbsp; Brand Clothing Company Reputation.

In the first three quarters, the performance of the brand clothing listed companies was outstanding, the income increased by 43.5% compared to the same period, and the net profit increased by 29.99% over the same period, which was faster than the growth rate of the board by 16.98 and 31.2 percentage points. The consolidated gross profit rate reached 43.99%, which was 23.01 percentage points higher than the gross profit margin of the plate.

The main force this week drew 15 clothing stocks.

According to the latest statistics from the market research center and WIND information of the Securities Daily, the apparel sector index rose 2.94% this week, which outperformed the Shanghai Composite Index by 1.09 percentage points, and the main net cash flow of the phase reached 162 million 899 thousand and 600 yuan, and the weekly turnover rate was 13.97%. The technical trend has not changed since 2010.

According to the specific data, 15 stocks in the sector were actively intervened by the main funds, accounting for 46.875% of the total 32 stocks in the paction. The total investment of these stocks totaled 106 million 979 thousand and 160 yuan, with a net inflow of 7 million 131 thousand and 940 yuan on average, and 17 out of stock stocks showing a net outflow of main funds, with an outflow of 269 million 878 thousand and 720 yuan.

Among the stocks in the net inflow of main capital, 3 stocks, such as Keno Technology (600398, stock bar), Thailand share (002517, stock bar) and YOUNGOR (600177, stock bar), net inflow exceeded 10 million yuan.

Among them, keno science and technology this week, the main net capital inflow of 25 million 392 thousand and 780 yuan, ranking first, weekly gain of 8.12%, turnover rate of 28.68%.

In 2010, the three quarterly report revealed that operating profit increased by 79.88% in the 1-9 months, mainly due to the year-on-year growth in the main revenue.

Among the top ten tradable shareholders, only 1 institutions, CITIC Trust - billion win through layering 1 phase slightly reduced 146 thousand and 600 to 2 million 289 thousand and 300 shares; the number of shareholders increased slightly, and chips tended to be concentrated.

Thailand shares this week, the main fund net inflow of 25 million 204 thousand and 610 yuan, ranking second, weekly gain of 14.47%, turnover rate of 139.94%.

The company's main research and development, production and sales of sports shoes soles are the sole enterprises with the largest scale, the strongest design capability and the highest level of R & D in Quanzhou.

The company's main products are EVA soles, PH soles, PU soles and soles accessories.

In the 1-6 month of 2010, the 3 major products of EVA soles, PH soles and PU soles accounted for 64.15%, 27.91% and 7.71% respectively.

Quanzhou sports shoes accounted for nearly half of the country's output, accounting for 1/5 of the global sports shoes, of which 5 brands accounted for the top ten of the market share.

The company is the largest sole supplier of Anta and XTEP, and is also the sole supplier of the top five, 31st degree, Hongxing Erke and del Hui.

YOUNGOR's net capital inflow this week amounted to 12 million 444 thousand and 40 yuan, ranking third, with a weekly gain of 3.55% and a turnover of 2.79%.

On the basis of the unique state-level new product DP shirts widely praised by the market, the company introduced the TNDP and VNDP ironing shirts to be included in the 2008 Ningbo key new product plan and declared three practical patents, laying the foundation for further realizing the DP technology industry scale.

The new product and new technology has kept the gross domestic product margin of apparel companies at a relatively high level. In 2009, the gross profit margin of clothing sales increased from 32.05% in 2008 to 35.53%.

Inside and outside worry free brand clothing to light up

In 2010 1-10, the total export volume of textiles and clothing in China was 161 billion 833 million US dollars, up 22.9% from the same period last year, and the growth rate dropped by 0.19 percentage points compared with the previous September.

Among them, clothing exports 98 billion 161 million US dollars, and textile exports 63 billion 672 million US dollars, up 18.8% and 29.7% respectively.

In 1-10 months, the total sales volume of domestic textiles and clothing was 458 billion 100 million yuan, up 26.97% from the same period last year, faster than the total retail sales of social consumer goods in the same period, 3.38 percentage points. In October, the sales volume of clothing in October was 58 billion 100 million yuan, up 36.29% compared with the same period last year.

Guotai Junan believes that export growth will continue to fall in the two months after 2010, while domestic sales will continue to maintain a high level of growth. It is expected that domestic sales will grow by 28% year-on-year in 2010, and exports will grow by 21.5% over the same period last year. The difference between the two growth rate will widen to 7 percentage points.

Guotai Junan Securities Research believes that the growth rate of textile and clothing exports in 2011 will be significantly lower than that in 2010, based on the following reasons: first, the replenishment of stocks after the financial crisis in Europe and the United States is basically over, and the subsequent consumption growth is weak; two, the sharp fluctuation of cotton prices will mean an increase in risks to buyers and sellers, which will affect the amount of enterprises' orders; three, the base of the industry's exports will increase after 2010's high growth.

Annual export growth is expected to be around 10%.

The domestic consumption environment in 2011 has not changed significantly compared with 2010. With the increase of residents' income and the increase of product prices driven by cost increase, the domestic sales of clothing are expected to maintain a growth rate of over 20%.

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For the ups and downs of cotton prices, Guotai Junan thinks that cotton prices in 2011 will continue to fall at the current price level, and the prices of yarn, cloth and other products will also decline.

Manufacturing enterprises will face the opposite situation in 2010, that is, the use of high priced raw materials to produce low-priced finished products, the decline in profit margins is hard to avoid, but the extent of decline will be different depending on the business capabilities of enterprises.

In the long run, the sharp rise and fall of cotton prices will cause a large number of SMEs to stop production and failure because they can not take orders, which is conducive to the survival of quality enterprises to expand market share and promote the concentration of industries.

Haitong Securities (600837, stock bar) believes that the pformation of "investment and export driven extensive economic mode" to "domestic demand growth" structural mode is the main theme of the future development of China, and brand clothing as an important component of the theme of "big consumption" has great growth value.

In the past 30 years since the reform and opening up, China's textile and garment industry has completed the hundred years' development of foreign garment industry in a short time. But in contrast, the development of brand clothing in Europe, the United States and Japan began in the early, 50s and 60s of the last century.

However, it is this "backwardness advantage" that enables our country to learn from the growth experience of brand clothing in developed countries and develop very rapidly.

Agencies optimistic about the prospects of brand clothing in 2011

Haitong Securities believes that in the 2011 industry investment strategy, in the context of consumption upgrading and inflation prevention, it has long been optimistic about the development prospects of brand clothing.

It is believed that China's brand clothing and home textile industry are still in the early stages of growth and will have broad prospects in the future. Compared with the three or four tier cities in the second tier cities, the urban and rural fringe areas and the rural areas, the income growth will be faster in the future, while the industry concentration in the three or four line market will be relatively low. This will provide a larger market space for those who have their own brands and are experiencing the sinking of channels.

The stock market is a fast growing Pathfinder and search engine (002503, stock bar), which has already appeared in the stock market (002098, stock bar) and the United States (002269, stock bar). It controls the scarce resources and is in the improvement of the cashmere industry (000982, stock bar). There are red beans stocks (600400, shares) that have assets injection expectations and have great improvement in space. With the resources of manganese ore and the assets of Jiangsu sainty (600287 shares), the general order will bring about the turning point of the technology. At the same time, the report on the choice of stocks, it is recommended to pay attention to underestimate the value of the birds and Weixing shares (002003

Guotai Junan also gave a neutral rating to the textile and garment manufacturing industry in the 2011 garment industry report, suggesting that short-term manufacturing enterprises with cotton as raw materials should be avoided for a short time.

It also indicated that the brand channel enterprises under the inflation background should be focused on the three or four line market, the large market space and the rapid growth of the search industry, as well as the leader of the auxiliary materials industry, Xun Xing shares and Weixing shares.

Search is mainly engaged in youth casual wear sales, to join the alliance and direct sales mode, the company has a famous brand "tidal front".

In view of the vast majority of the 15-29 year old young consumers, the company's market strategy focuses on the three or four line cities that are growing faster and more potential, avoiding the competitive first and second tier cities. The products are divided into 3 major categories: Ladies, campus and fashion. They include men's clothing and women's wear, including more than 100 kinds of T-shirts, shirts, sweaters, casual clothes and so on.

As of June 30, 2010, the company has 982 stores in 30 provinces, municipalities and autonomous regions, and more than 80% are distributed in three or four categories.

The average annual retail sales volume of the explorer outdoor products industry has reached 47.5% in recent ten years, and the market capacity is only 3.68% of that of the United States. This indicates that China's outdoor products industry is in the golden age of rapid development. The Pathfinder is a leading industry leader in China, and Haitong Securities researcher has long been optimistic about the prospects of its industry.

In the third quarter of 2010, the number of shops in the company reached 629 (89 direct battalions, 540), and 77 new ones in the third quarter (including 9 increase in self owned stores and 68 increase in franchised stores).