The Spring Festival Gala Has Prepared Business Opportunities For Enterprises.

Nowadays, more and more companies regard "corporate Spring Festival Gala" as an important means to display corporate culture and centripetal force.

One day in early January, though it was already 8 o'clock in the evening, a bank operating point outside Beijing's west gate was still brightly lit.

In recent years, more and more enterprises will hold the "corporate Spring Festival Gala" as an important means to display corporate culture and centripetal force. This makes the series of professional services around the "Spring Festival Gala", such as site rentals, clothing, props, and even professional directors and choreography more and more popular.

However, the author found that although it is very likely to become a potential business, there are still many factors hindering its development.

Hot business Spring Festival Gala

Xiao Li works in a large state-owned enterprise in Beijing. Recently, she spent almost her spare time in rehearsal.

Echoing this is that the "Spring Festival Gala" hot business has also brought business opportunities to many businesses.

According to the author's understanding, although the price is high, there are many banquet halls and related equipment in Beijing now. The venue for hosting the larger "business Evening Gala" has already been booked up, especially after mid January and a week before the Spring Festival.

In addition to the site lessor, I learned that some shops engaged in clothing, props and audio equipment rental business were also very popular before the year.

Taking clothing rental as an example, the rental of a performance garment needs tens of dollars a day, and some good shops can rent hundreds of apartments a day.

And in Baidu search input "enterprise Spring Festival evening contractor" keywords, you can get about 500000 results, it can be seen that many small and medium-sized performances and advertising and even wedding companies will undertake "enterprise Spring Festival Gala" as a major business.

Service should be "professional".

If clothing, props, stage equipment and other services are to make the "business Evening Gala" self entertainment more professional taste, then the emergence of professional services such as software and gifts, so that hosting the "business Spring Festival Gala" is becoming more and more like a business.

A Fei, a programmer friend of mine, has developed a small software called "smashing golden eggs" in his spare time. But it is used in the "Lucky Spring Festival" lottery. Enterprises can input their company's employees list into the software system, and then they can achieve the effect of "sweaty eggs" sweepstakes in "very 6+1" by software on the big screen of the "Spring Festival Gala" scene.

This small software is priced at 50 yuan by the company. Without any publicity, there are more than a dozen buyers who have hung up the software for several days in the forum. Among them, there are executives in charge of the "Spring Festival Gala" in the company, and a small company hosting the "Spring Festival Gala" to buy it back in the activities planned by their company.

After communicating with buyers, he found that in fact, the demand for professional software is not small in all kinds of activities, including the corporate Spring Festival Gala. Next, he intends to optimize the software and make it more elaborate, so as to see if there is a better market reaction.

Coincidentally, for some specific links of the "business Evening Gala", some more specialized services are also appearing. For example, I understand that a company will provide a full set of services for the "Spring Festival Gala", so long as the company's total budget can get a reasonable gift arrangement and distribution services. Due to a certain scale, the quality and quantity of gifts are much better than that of the employees themselves.

Is this a business?

Although there are some flourishing, the current business with the "Spring Festival Gala" is mostly the status quo of fighting against each other and unable to form a resultant force, which makes it difficult to turn into a big business.

"This job, general performance companies do not like to pick up, small companies such as wedding, business and other companies do not do well, in fact, badly need a certain strength and professional companies to deepen the industry, so that it can also lead to the development of a series of industries around."

A general manager of a small Beijing performing company told me that in recent years, he has been committed to integrating resources to undertake the business Spring Festival Gala.

According to the general manager of the industry, in fact, the "Spring Festival Gala" business is not "small". In recent years, the momentum of economic development has been improving. Many enterprises are willing to invest in this matter in order to reward their employees and boost morale, with tens of thousands of small pieces, and some demanding ones, such as professional hosts or stars, or even a single income of 100 thousand yuan.

"There are many businesses, and some companies can receive more than ten orders."

But what is distressing is that the market gap between big companies and small companies is still "small, scattered and chaotic". "Because there is no strength to provide professional and integrated services, other enterprises can not see where your professional advantages are, so this market is not actually done now."

The industry insider said he also believed that only a couple of enterprises would be able to have greater market opportunities in the future.

In line with this statement, the author also finds that most companies undertaking "Spring Festival Gala" are some advertising planning companies, many of which do both opening ceremonies and wedding planning.