Quality Of Textile And Garment Industry

The textile and garment industry, which is closely related to the vital interests of the masses of the people in our country, has always been a hot spot of concern in all aspects.

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For a long time, the relevant functional departments in our country take the spirit of being responsible to the people and responsible to the state, and take strict measures to control the quality of textile and clothing products.

Moreover, compared with the past, it has made considerable progress and remarkable achievements.

However, with the rapid development of our country's economy, the living standard of the people has been improving with each passing day.

New elements of science and technology, new marketing and other elements continue to enter the textile and garment industry, a product based on the quality of the "secret warfare" has been quietly launched.

This is a struggle seldom noticed by outsiders, between textile and garment enterprises, between textile and garment enterprises and quality inspection departments, and even between textile and garment enterprises and consumers.

Its means are novel, and the variety of patterns has to make people feel tongue tied.

"Information intelligence": a tool for enterprises to rely heavily on

"Information intelligence" first heard, and seems to be not related to the business scope of the textile and garment industry.

It makes people feel more like the subordinate units of some special agencies.

But in fact, there are many such departments in many large domestic textile and garment enterprises. They are either operated by enterprises themselves or contracted directly to other companies specializing in such businesses.

The operations and purposes of such sectors are very similar, but only to help enterprises grasp and analyze the national macro policy, economic situation, industry technology research and development level, and market, customers, raw materials, competitors and other important information for the first time.

Of course, for different industries and enterprises of different sizes, their competition is different, so their information and intelligence departments have different roles.

In fact, textile and garment enterprises in order to better and more timely grasp the market situation, to establish a department to obtain information and analyze information is also beyond reproach, but the actual situation in the industry is not so. Some enterprises hang the "clear guns" to grasp information, but they are planted with "black arrow" planted.

Other enterprises have to "consciously" accept the so-called "hidden rules" in this industry, and are forced to set up similar departments for the sake of protecting their own interests.

In the summer of 2010, a famous production health care in Chongqing.

In fact, from this underwear enterprise, it is easy to see that the "information and intelligence" department is located under the Ministry of defence, and their original intention is to protect themselves.

It is understood that all this stems from a vigorous "network of words" launched in early 2010 in response to the product quality of the enterprise.

In the second half of 2009, the underwear enterprise in Chongqing produced a silver containing underwear product through technological research and development.

According to the company, the silver fiber material contained in this product has a series of functions, such as sterilization, disinfection, beauty, beauty and so on.

As we all know, silver, as a precious metal, has been used in ancient China to identify toxic substances and even treat diseases.

Therefore, once the product was put into the market, it achieved good sales volume with the strong publicity and marketing methods of the company.

However, good times never happen.

Less than two months after the silver fiber product was put on the market, a number of "silver fiber" postcards have appeared in some well-known website forums in China.

This is still a normal academic debate, so the enterprise has not attracted enough attention.

But what happened next is quite unexpected.

Then, this is about "

After these problems have been reflected, the brand management and integrity of the enterprises have already caused concern for the management of the enterprise.

However, after careful investigation, the company found that the problem is not simply the "quality" of the product.

After understanding, this part of the posts are published in the perspective of consumers.

But to actually find the "consumers" who publish these posts is harder than going to the sky.

For example, in a post about a single mother who bought the baby's underwear after the child was produced, the child's skin was red and swollen.

In addition to seeing the single mother's tearful cries, the only thing she knows about the poster is that she is a single mother.

The company devoted its search to this post, and finally failed. Even the specific location of the posting people is not clear.

First, the website can not provide detailed information of the poster; secondly, although there is no specific statistics, in fact, how many single mothers actually exist in China is also an astronomical figure.

With regard to the online "war of words" about the quality of the underwear products, we have not passed the testing of the products yet we can not decide who is right or wrong.

But let's not talk about the authenticity of the above single mother's post, but it has a certain impact on the image of the company and its sales.

Moreover, this kind of post is most likely to be sent by some netizens who are "ignorant of the truth" and who are fond of "seeing the wrong side of the road".

Therefore, when the Internet is increasingly integrated into the public life today, it is difficult to predict the degree of adverse impact on the enterprise and product caused by a post that is "touching" and "tears".

Later, though the company once suspected that the whole thing was the "secret arrow" used by its competitors.

From the perspective of the development process, it is easy to find that they are organized, premeditated, well-organized and well planned.

However, suffering from no solid evidence can only be a "dumb loss".

Afterwards, although those well-known websites face the accusation of the enterprise, they deleted these posts in time.

However, the management of this enterprise has learned from the pain and has set up the "information intelligence" department in order to deal with and control the effects of such things again.

The competition among Chinese textile and garment enterprises is unavoidable. There is no problem in the competition of product quality, service and so on, but it is shameful to use such dirty means.

What's more, "this is the same root, and why is it too urgent?"

"Commercial espionage": Sneak Stalker

In fact, behind these seemingly ridiculous quality conflicts in the textile and garment industry, every active or passive enterprise can not be the ultimate winner.

It is easy to find that people who regularly surf the Internet can find many advertisements to help delete negative posts on the Internet.

This is a type of network marketing company's business, basically belongs to low-level companies specializing in some people to delete posts or to help people posting activities.

Because they are small, but dirty means similar to the workshop "company", it is also known as the "network water army".

They are mainly engaged in deleting some negative posts on the Internet, such as the above posts about the underwear enterprise in Chongqing.

As well as in accordance with the needs of enterprises to publish on the Internet a number of slander, slander rival's post and other businesses.

But these are now low-grade and outdated means in the quality of the textile and garment industry.

"Commercial espionage", a name once heard in TV dramas, has already "lurked" around us.

In the first half of 2010, a well-known clothing company in Fujian started from the design department to the sales department, and even the backbone of the production line.

It is understood that at the end of 2009, due to the upcoming Spring Festival, a large number of labor force returned home, and there was a shortage of personnel in the enterprise.

At this time, a very outstanding young man applied for this company to engage in sales work.

The young man is not only strong in business, but also doing things in his hands.

And the relationship between colleagues in the company is also handled very well. People always smile and behave well.

If he met a colleague who had a cold, he would be very warm and warm, and he would be very busy after delivering tea and running.

Soon, the man was acquainted with colleagues in various departments of the company.

Everyone's attitude and evaluation to him is pretty good.

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In the early part of 2010, there was another round of calls for higher pay.

But unfortunately, the company had not recovered from the old wounds of the financial turmoil.

There is still no ability to raise wages for employees, so some old employees have some criticisms.

Ordinarily, old employees are not only very aware of the temporary difficulties of enterprises, but also have certain feelings for enterprises.

The storm of pay increases is over, and after the recovery of the enterprise, it will naturally make up for it.

But when the storm of pay rises is in full swing, the young man who has been in less than six months has been trying to stir up trouble.

He began to invite the company's backbone to drink and chat very often.

Not only did they express their dissatisfaction with the company's disapproval of the increase in salary, but they also gently revealed to their colleagues the benefits of another company.

Under such unremitting efforts, he finally led to the resignation of the backbone employees of the textile and garment enterprises in May this year.

At this time, he was half a year away from the company.

At the time of resignation, most of these key employees were named after their resounding excuses.

But in fact, it wasn't long before the company discovered that they had already appeared in another company's office at the same time.

To be honest, it is beyond reproach for employees to ask for resignation without pay rise. After all, people go to high places.

However, the collective resignation of these old employees has great impact on this enterprise.

Not to mention, in a short time, it is impossible for an enterprise to find so many people who are familiar with the work process and business knowledge.

In addition, these people take away the information resources of their respective departments.

To make a simple example, the customer information taken by the sales department and the costumes taken by the design department are all incalculable losses to the enterprise.

However, the initiator of this incident has already disappeared in the crowd.

This enterprise can only be dumb to eat Coptis chinensis, and can only complain about its negligence in recruiting personnel and dealing with employees' opinions.

As we all know, the competition of enterprises is largely the competition of talents, especially for our textile and garment enterprises.

"Commercial espionage" is not omnipotent "007". Enterprises can attach importance to and pay attention to the feedback of employees' emotions and opinions, and solve them in time.

"Clothing testing": still needs a perfect system

The quality of textile and apparel products is closely related to the immediate interests of consumers. It has always been one of the products that the relevant departments of our country are heavily checking.

However, the actual testing situation of the quality of textile and garment products can not but arouse our concern and consideration.

However, at present, the detection rate of textile and clothing products in the market is still at a fairly low level.

Chen Jingyi, owner of a small garment factory in Zhejiang, admitted that if she had sent every batch of textile and clothing products produced by her factory to the national testing organization for testing.

The annual cost of testing is estimated to be between 150 thousand and 250 thousand, which is a great expense for her small factory.

In the current situation of textile and garment industry, she would rather not take the initiative to be tested.

Similar to her idea, almost all of the small and medium-sized enterprises in China occupy the majority position in the textile and garment market.

In addition, we take Chen Jingyi's small factory as an example, if consumers are reported that the product has quality problems, or the relevant departments to detect serious quality problems.

The punishment she faces is only tens of thousands of dollars.

It still has a big gap compared with the cost of her active inspection, so her small and medium-sized textile and garment enterprises often have fluke psychology.

The penalty is also lower than the inspection fee, which is one of the reasons for the low detection rate of textile and clothing products in China.

The problem of testing fees is also a problem we can not avoid.

It is understood that China's existing textile and garment inspection institutions are basically three kinds of state-owned testing institutions, private testing institutions and foreign investment detection institutions.

In order to "grab business" and "pull business", private testing organizations will basically take measures to reduce the cost of testing.

This has directly formed a certain competitive pressure on the state-owned inspection organizations in practical work.

Because most of the foreign investment inspection institutions have obtained international certification, the cost of testing is very high, which is not acceptable to ordinary enterprises.

It is understood that the cost of testing a cashmere sweater fabric in state-owned institutions in Tianjin is 400-700 yuan. If the fabric is darker and easier to fade, the inspection cost will be higher. If the color is lighter, the inspection cost will be lower.

But the same fabric will cost 1330 yuan for quality inspection in a Japanese quality inspection agency in Tianjin, and there will be no discount.

The reason given by the Japanese agency is that their certification is recognized by the whole world that if there is any dispute in the future, this is the guarantee.

These actual conditions are another reason for the low detection rate of textile and clothing products in China at present.

In addition, the time required for testing textile and garment products is also an important reason for low detection rate.

As we all know, textile and clothing products, especially fashion products, have been updated very quickly.

Some clothing enterprises promise their dealers that they will have new products every month, and even more, they are said to launch new products every week.

But at present, the testing time of our quality inspection department is about 10-20 days, and the fastest is 3 days.

In this way, if the product is sent to the company, it will be delayed.

This will bring a lot more penalties to the textile and garment enterprises than to find out the quality problems.

The detection period is relatively long, the penalty amount is relatively low, and the fluke psychology of textile and garment enterprises and other factors directly lead to the low detection rate.

Under the future of supervision and service of textile and garment enterprises, how to further strengthen supervision and enhance service awareness of relevant departments deserves our deep consideration.