Fabric Design Requires "Happiness".

Yesterday afternoon, the Forum on fabric design and development was held at the China Textile City International Convention and Exhibition Center. The entrepreneurs and designers from the Chinese textile and garment industry and the purchasing managers of famous brand clothing enterprises gathered together, bringing a "brainstorming".

At the forum, many industry experts have carefully interpreted how to embody "happiness" in the fabric design as a humanistic concern concept, and enhance the intrinsic content of creative culture while transferring textile production enterprises to research and development of new technologies.

Creativity is the fusion of happiness.

Chai Fangjun, general manager of Shanghai Ding Tian Textile Co., Ltd., has been paying attention to the research and development of fabrics, integrating his own years of experience and grasp of the elements of world fashion. Chai Fangjun believes that creativity needs to "cross the border" to get fashionable elements from all over the world, so as to make innovations. Innovation should lead the trend of change rather than conform to the trend of change. It must surprise customers beyond the imagination of customers. Therefore, creative development should conform to the principle of difference and divide the field reasonably.

Chai Fangjun has special design institutes in famous cities such as Italy, Milan and Paris, where the talented designers are stationed there all the year round. Besides collecting the latest fashion information, they also communicate regularly with the famous designers in the fashion industry. This information will be timely feedback to the domestic, reflected in the fabric.

Chai Fangjun said, now the world is open, culture is integrated, popular is the integration of all kinds of popular elements in the world, can we design good fabrics and flower patterns, the key is how to integrate this effect. Successful fabrics must reflect the integration of "happiness", and all kinds of fashion elements blend together perfectly and harmoniously, so as to truly embody "happiness".

Multiple modes to grasp procurement needs

Huang Yiqun, vice president of Guangdong Fashion Designers Association, said in the speech of "how to deal with the procurement needs of downstream businesses", as a fabric development enterprise, we should be aware of the current situation and bottlenecks of clothing and pattern design. From the perspective of terminal consumption, we should pay attention to downstream demand and maintain a positive attitude towards joint development with downstream.

Huang Yiqun thinks that "mode" is very important in fabric development, including business mode, marketing mode, talent mode, etc. He said that the establishment of "mode" is actually the most effective way for enterprises to acquire suitable market and meet the needs of the market and popular.

Huang Yiqun said that there are many fabric design institutes in South Korea, but the design is often the most popular in the world. Their mode is to open up a small room, which will have super large flow of computers, and special designers will continue to search online for everyday fashion information around the world. If the fashion show in Paris is just over, designers will sort out the latest fashion elements through the collection and analysis of all kinds of information, then innovate and develop according to these elements, and design the most popular fabrics at the fastest speed.

Cross border is the trend of next year.

Lin Jinliang, the design director of the strong man's men's joint stock company, has carried out an in-depth interpretation of the latest fashion information in the world. He believes that "crossover" is the most popular trend in today's textile and clothing industry.

Lin Jinliang believes that next year's textile fabrics will be more and more popular across the border, such as mixing color is the transboundary of colors, from a single color to a mixture of changes; for example, blended yarn and blending are the crossover of fabric raw materials, and the new fabrics made of different functional fibers will more cater for the needs of modern flow; for example, blending and mashup are the crossover of the flower pattern, and the fabric will not stick to the repetition of a single flower pattern, but a mixture of flower patterns and lines.

From the perspective of fabric style, next year's spring and summer popularity is close to nature's nostalgic fabrics, textured fabrics, light and dynamic fabrics and strong fusion fabrics. Color will be popular ivory, smoke gray, gravel, mint green, cobalt blue color, emphasizing light as air, light, transparent, low-key luxury.