Edison Chan: Redemption Of "Pornographic Door" By Shoes And Clothing Business

From the first day, Edison Chan I know how to cash in my star popularity. business Interests. He was almost the first to do in Hongkong. Trend Business, has a complete industrial chain, and cooperate with international brands. "Pornographic door" failed to destroy him completely because he had his own brother and business.

Edison Chan and his CLOT group have 3 Juice stores in Hongkong, Kuala Lumpur and Shanghai, selling t-shirts, sweaters, jeans and sneakers that young people like. Some of these products are limited edition jointly launched by some famous international brands. Besides clothes and shoes, they also sell limited edition teddy bears. It was not long before Edison Chan opened a new store in Shanghai, and he had to open a shop in central Taipei. "By 2012, we plan to open 18-25 stores worldwide. "He said.

In 2010, Edison Chan was 30 years old. He suddenly realized that he needed to do the right thing, and nothing was more correct than business. "Thank God (thank God). "He looked up with his hands folded, and his eyes looked up. He exaggerated, but his voice was sincere." God is so kind to me. Fortunately, I have my business, otherwise I can hardly walk over. I don't know what will happen. "

"I was sold out of my own ignorance."

Edison Chan

All the changes started from a joke.

In the summer of 1996, Edison Chan planned to leave Hongkong and study in Canada. Before he left, he and his friends went over the business week, the times and fortune, joking: "how nice we are going to start a company together!" among these friends were Pan Shi Heng and Zhong Junjian, the founder of CLOT. However, at that time no one was serious about it. Even 7 years later, when the young men really rolled up their sleeves and wanted to do some work, not many people looked at it.

Edison Chan's father said, "you can earn 40 million yuan a year by being an entertainer wholeheartedly. Now you are distracted. You can only earn 20 million yuan a year. Zhong Junjian later became one of the partners of CLOT's ACU shoe store in Changle Road, Shanghai. The biggest reason for the divestment in 2008 was that his father didn't want his son to appear in the fashion magazines.

Edison Chan's next trajectory is more like a Hollywood story. In 1999, he returned to Hongkong to take an advertisement by dawn director. In 2002, Edison Chan finished Benny Chan's film "Wishing Tree". This movie is mediocre, but it plays a very important role in Edison Chan's personal business career. In the background of the press conference, his agent told Edison Chan that he had sold his brokerage contract to Lin Jianyue's Asia Pacific Film Company.

"I am very unhappy. I was sold out of my own ignorance. I began to think that being an entertainer was too insecure. I want to leave Hongkong so that they can't find me. "Edison Chan flew from Hongkong to Tokyo, Japan, and Pan Shiheng flew from the United States to Tokyo. They spent two or three months in the "tide capital" of the street culture in Asia. They were acquainted with the founder of fashion brand GE, Teng Yuan Hao. Teng Yuan Hao said to Edison Chan, "why do you like our clothes so much? Why don't you open a shop yourself?" at that time, Hongkong was very popular in Japanese fashion clothes, but there was no special shop for sale. A piece of clothing priced at HK $700 in Japan. The parallel version will sell to HK $1700 in Hongkong... Edison Chan started to think about using his popularity in the entertainment industry to do his business.

From the first day, Edison Chan knew how to turn his star popularity into commercial interests. He was almost the first fashion business in Hongkong. He had a complete industrial chain and worked with international brands. "Pornographic door" failed to destroy him completely because he had his own brother and business. {page_break}

"As long as I wear clothes, I will sell them."

Edison Chan

"Why are big brands willing to cooperate with us? It's very simple, as long as they are clothes that I wear. "Edison Chan said. He has the confidence of a good-looking person.

But CLOT's first collaboration with international brands is not smooth. At that time, Edison Chan expressed his intention to cooperate with the Nike marketing department, but the other side did not respond. After one year in Juice, he suddenly received a call from Nike, saying that he was ready to cooperate. Edison Chan wrote this in his own lyrics: "just received 10 calls, 5 are the boss of Nike", "CLOT belongs to me, the company belongs to me, everything belongs to me". Even today, in retrospect, Edison Chan is very proud: "in the middle of a year, I never found them again, because this is the street Spirit -- to be yourself. "

In 2005, CLOT set up its own CLOT PR to hold product promotion parties and creative planning for multinational brands. Customers are no longer confined to clothing brands, but also include fashion brands such as Coach and Hennessy. In 2006, Edison Chan and Lin Jianyue jointly established a CMD, a brother performing company, and signed a farmer band and DJ Tommy to perform live performances, record issuance and artist brokers. "We are a dragon service. These businesses have been opened up. "Pan Shiheng said," now the proportion of clothing and PR is 7 to 3. "

At the end of 2007, Edison Chan received a phone call from his father. The main idea was: boy, it has done a good job. Send me some of your clothes. Edison Chan felt that he had finally succeeded. In early 2008, Edison Chan received 10 endorsements. His daily cost is HK $1 million per month. He wrote in the song, "I hope to retire at the age of 32. "In short, success is near perfection. However, the "pornographic door" occurred.

"Now everyone knows Edison Chan, and more people come to see my shop."

Until now, not all employees, including CLOT, can speak frankly about "pornographic doors". Most of them use the "thing" to refer to this uproar.

The 2008 Lunar New Year is an unforgettable spiritual black hole for Pan Shiheng and Edison Chan. From February to August, when Edison Chan flew to the United States for half a year, Pan Shiheng had been independent in dealing with the company's business. "In 2008, PR's business decreased. The clothing was not affected very much, not only did the staff not lose, but also increased three or four hands in 2009.

In August 2008, Edison Chan flew back to Hongkong from the United States. In 7 days, he traveled to hotels, police stations and law firms. The last night, the boss finally appeared in CLOT's office. "At that time, I had been in the United States for several months, and I already thought clearly about the company's 5 year plan. I told everyone, I trust you, you can do this job well. I talked to Kelvin (Pan Shiheng) alone, saying, "my brother, I trust you. I'll give it to you." "

After this incident, everyone knows Edison Chan now, but more people come to see my shop. "Edison Chan said," at the very beginning, I put CLOT and Edison Chan together, intentional. But now, I am very happy that many people in foreign countries only know about CLOT and do not know Edison Chan. When we open 30 stores and 50 stores, there will be more people like this. "This is an ambitious expansion plan. Lawyers and investors have contacted Pan Shiheng, hoping that CLOT can accept venture capital and speed up its development.

The business seems to be getting bigger and bigger, and what's most proud of them is "we are doing business by ourselves", unlike many stars, such as Jackie Chan, who sell their names to other people and receive them every year. They also learned one thing - "it's hard to be on their own, and sometimes they feel like shit, but we should continue to do it." "

If Edison Chan's story was made into a movie, who would he want to play himself? His answer was Tony Leung.