Three Big "Buy" Shopping Malls In Shenyang

NOVO exclusive brand Macanna

With the opening of Shenyang Huarun the Mixc this week, NOVO and Shang Tai theme store brands have come to the surface. There is a fresh and unfamiliar fashion concept in the eyes of the public.

What is the "buying system"?

The reporter recently visited the three major "buyer's brand" brands to be unveiled in Shenyang City.

"Buy" shopping malls to get together to test Shencheng City

Reporters are on the two floor of the Mixc.

In addition, Shang Tai Department store has inherited the group's "buyer system" DNA, and will open two stores in Shenyang in one year.

In the huge camps of up to 350 brands in Shang Tai Department store, more are Only@Central brand exclusive brands that are carefully selected by the buyer team.

Coincidentally, the I.T brand, which has been stationed in the Imperial City Heng Lung Plaza, has followed the usual "buying system" style.

"Fast fashion develops well, and buyers can survive."

In the interview, the reporter learned that in addition to Shang Tai Department store, the NOVO department store in Shenyang is not exactly the "buyer system" in the true sense, just like the I.T brand, and the brand of the group's "buyer" system has not yet entered Shen.

In this regard, NOVO department store responsible person said that the "buying system" market in the majority of enterprises in the initial stage of development, but this does not affect the enterprise become a vanguard of fashion.

If the fast fashion brand develops well, the buyer system will survive.

Fast fashion brands like ZARA, H&M and so on are potential buyers to follow the brand, and enhance the brand's unique consumption value and attention.

Shen City, a well-known shopping malls responsible person said.

It is reported that most of the fast fashion brands are accustomed to the excellent procurement and investment teams that use the same buyer value. They can see through the various information channels the most likely fashion trend, and recombine the design styles and creativity with the local conditions, which is complementary to the "buyer system" in the market.

Speed up enclosure is only due to belief in market stamina.

As early as February this year, a number of domestic media reported that the industry's reputation as the first high-ranking "buyer's system" shopping malls in the mainland was announced in Beijing. It will open two stores in the next three years and return to Shanghai market, which is "withdrawn" because of "acclimatized". It is a "re visit" to the "Mai Cheng" five years ago.

It is understood that, at present, Beijing, Shanghai, Shenyang, Hangzhou, Chengdu and Shenzhen are all important cities in the "buyer's" market.

Take Thailand's leading group of Shang Tai as an example. Shenyang's Shang Tai Department store, the first fashion boutique department, has almost occupied the business territory of 2/3 in China.

Even with monomer comparison, Shenyang Shang Tai Department store has surpassed the scale of Hangzhou's first store in China.

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Mr. Zhou Meng, senior vice president of Shang Tai retail group and managing director of China, has revealed that China has the potential to become the world's largest market. Taking this as a key area of business expansion, it will be conducive to the promotion of the fashion of the company and buyers, and will gain considerable profits in the future.

Shenyang has long been concerned about the "buying system".

"Although the domestic market is dominated by" joint venture "business, the adoption of the" buying system "business can activate the diversified development of the industry.

Shenyang clothing association responsible person said.

For two years, the Shenyang clothing association has pioneered a variety of support programs such as buyer training classes, buyers' competitions and so on.

The goal is to train a group of genuine buyers, thus promoting the rapid growth of the "buying system".

Professor Zhang Wanqiang, deputy director of the Institute of economics, Liaoning Academy of Social Sciences, pointed out that the challenges faced by these retailers are mainly the degree of promotion of their own "buying system", or whether they are higher than the professional standard of the third party agency system of traditional joint Department stores.

"The third party agent system and the buyer system have their own advantages, and there is no substitute for each other. But the buyer system is an exploration and innovation, and its development prospects are broad."

Noun interpretation

Buyers, an international common saying, is called people who travel around the world, focus on and master large quantities of information and orders, communicate with suppliers, meet different needs of consumers, and ultimately create amazing market value.

Some shopping malls have made unique cooperation with all kinds of big name suppliers through buyers.

Formed a "buying system" shopping malls.

At present, the "buyer's" shopping malls usually exist in the format of "small theme department stores". They take the form of store stores, gather various trend brands, and decorate styles differently, which are in sharp contrast to traditional department stores.