China'S Silk Industry Needs To Expand Its Efforts To Expand Its Domestic Market.

China's silk industry has always been dominated by raw silk exports, and the domestic well-known brands are not good enough. How to change this situation? Expand Domestic market and other aspects still need to be strengthened.

According to experts, 80% of the world's silk is produced in China and Chinese silk. Volume of trade It accounts for 80% of Global trade. But what is intriguing is that China is only the main raw material producing area and product processing place, brand, design, and marketing network They are all in the hands of foreign manufacturers.

Two US economists have voted for the contribution of macroeconomics to the Nobel prize in the US Senate exchange rate bill. This year's voting is forecasted by many parties. In the second half of this year, the economic growth is decreasing quarterly. WAL-MART's ten stores are closed or lost. More than 45 million ministries and commissions have decided that the closure of the small and medium enterprises is not happening in Huaxi Village. The imitation of the Great Wall and the Tiananmen tower, "the stock god contend for hegemony" is seven good courtesy. Zhu Daming: saving Wenzhou usury is not as good as saving money. A silk merchant in China once said, "we import raw silk from China, use Italy machines, Indian brains to earn American money." After processing, the price of silk can be 30% higher than that of China.

The most obvious example is the amazing price of the Hermes scarf, which can reach 3000~5000 yuan. After processing, the raw materials are exported to China, and the price difference is different.

However, the brand appeal of Hermes and its fashion and guiding power of graphics and patterns are hard for the Chinese industry.

Wei Bo, director of the National Cocoon Silk office, pointed out that although China silk The gap between processing and international top level is not large, but the comprehensive strength of culture and brand is still urgent to be improved, which is commensurate with the status of China's silk power.

Wei Bo believes that in the next 10~20 years, China will continue to build its cultural strength and create its own brand. Li Long, deputy director of the sericulture Research Institute of Chinese Academy of Agricultural Sciences, also said that although the road to create a brand is very difficult, it is a necessary road.

In addition, Fan Tao, chief expert of Anhui silkworm industry system, pointed out that vicious competition in the domestic market seriously interfered with the order of the industry. Therefore, it is necessary to establish a trade association to prevent vicious competition through self-discipline.

Fan Tao also reminded that the progress of the silk industry should not be measured only by the increase of the area and the total volume. The key is to increase the yield and quality of the output per unit area. At present, consumption of cocoon silk is basically stable in China. If we develop sericulture vigorously, the production of cocoon silk will damage the whole industry. This is also the meaning of the "12th Five-Year plan" mentioned in the "quality improvement", "stable area" and "brand building".

Fan Tao said frankly, the development of the silk industry can not rely solely on exports, and stimulating domestic consumption is a shortcut. With the improvement of people's living standards and changes in consumption habits, silk and cotton are increasingly popular. Silk fibers contain 18 kinds of human body. Amino acid It is similar to the amino acid contained in human skin, so it has the potential of "second skin" and has potential in manufacturing underwear.

Referring to the silkworm industry management model Fan Tao's recognition of "company, professional cooperative and peasant household" is more recognised: "the specific process is that the company entrusts cooperative production, and cooperatives directly buy from farmers."

Tang Hongyan, director of the Hong Tao mushroom cooperatives in Yingshang County, told the reporter that the mode adopted by Jing Kun silk group in Fuyang city of Anhui province is the fixed purchase and storage base in Yingshang County. The purchase price of the local fresh cocoons is 26.5 yuan ~29 yuan / Jin, which is relatively high in the whole country, and the enterprises will reclaim profits to farmers after reeling. The relationship between enterprises and farmers has established a positive interaction, providing a guarantee for long-term sustainable development of mulberry industry.