The Sixteenth China (Humen) International Fashion Fair Was Successfully Held.

In 2010, the total production value of Humen town was 28 billion 520 million yuan, which was once again awarded the first place in Guangdong. Economically strong town Title. Its clothing industry cluster, Humen clothing trade fair, and its heavy cultural history, compose the name of "clothing city". Entering the new 5 years, Humen is no longer satisfied with this label. Through the new ideas, we will finally create a coastal International Mall and build prosperity and happiness. Humen This goal. Humen, a wonderful performance recently. Service Trade Fair It shows Humen's determination and boldness once again.

Trade will promote eyeball economy

The main venue of the Humen Trade Fair is located on the 6 floor of the Yellow River fashion city. The exhibition area is 18400 square meters, with 815 standard booths. The exhibition area is divided into clothing exhibition area, media exhibition area, designer corridor and so on. The current Humen trade fair presents several major features: first, exhibitors are very active, with nearly 300 enterprises exhibiting qualifications; two, the special exhibition stands are over 80%, and three are the T design of the show, which is S shape, and more direct faces; four, the advantage of the branch Fair has not been reduced, and the clothing professional shopping malls such as fuming, Da Ying and Lian Crawford have been fully prepared; five is the separation of the second China (Humen) International Textile and garment machinery booth and service exhibition booth, and the independent exhibition, playing the double movement of Humen trade fair and Humen garment machinery exhibition.

Like all previous Humen trade fair, fashion show has become another aspect. During the current Humen trade fair, the participation of designers is getting higher and higher. China's top ten designer Lin Zi Yan, Feng Lu, the top ten designer of Guangdong Province, and ten top designers of Guangdong, have released their special events. In addition, there are 3 special enterprises of YISHION group, Xingcheng international, Ying Hui clothing, Weiyuan vocational middle school student special show, Humen fashion collection and the twelve "Humen Cup" International Youth Design (women's wear) competition finals, each show is wonderful.

2011 the Humen Sino US clothing brand cooperation development symposium is a highlight of the Humen trade fair. The forum is planned, organized and implemented by China Textile Information Center, and is guided by the China Federation of textile industry. The purpose is to promote strategic cooperation between Chinese and American clothing brands, to explore the development rules of Chinese and American textile and clothing brands, and to enhance the international vision and international cooperation channels of Humen clothing brand enterprises. The seminar focused on the internationalization of Chinese and American clothing brands, the merger and promotion of 20 brands of clothing in the United States, the signing of strategic cooperation between Humen clothing brand and the American apparel brand, the exchange of American clothing brands into the Chinese market, the entry of Chinese clothing brands into the US market, and the merger and acquisition policies of Chinese and American clothing brands.

In addition, the Twelfth "Humen Cup" International Youth Design (women's wear) competition final is undoubtedly a great event of Humen fair. The theme of this competition is "the declaration of the earth", which aims to guide young fashion designers to pay attention to environmental protection and arouse people's love and gratitude to the earth through their fashion works.

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30 years to form a southern style clothing town

The Humen trade fair, which we saw today, is just a microcosm of the development of the local garment industry. As early as the 80s of last century, the Humen town government gathered all kinds of small stalls to form the earliest commercial street. In 1986, a landmark shopping mall and an area of more than 3000 square meters of old rich Shops (hundreds of shopping malls) opened, and the clothing and wholesale markets in Humen were born. After that, Humen built a commercial building for enriching people, centralized all kinds of clothing wholesalers, and unified the wholesale business. With the emergence of the first large-scale professional clothing store, and the related specialized markets such as fabric accessories market, leather market and so on, the foundation of Humen's "southern style clothing town" has been established together.

Lin Chaoming, a member of the Humen Party committee, said that Humen is the intersection point of the cities in the Pearl River Delta, and the spanportation network is well-developed. After nearly 30 years of development, Humen clothing industry already has production and sales of industrial cluster base, and cloth accessories wholesale business, garment machinery trade city, forming a unique industrial cluster. There are more than 2000 garment processing enterprises registered in the whole town of Humen, and now there are thousands of garment enterprises on the scale. They have been recognized by the provincial and municipal garment industry upgrading demonstration zones and key supporting industrial clusters, and have successfully cultivated the information spanmission cable industry cluster.

According to Tan Zhiqiang, director of Humen economic and Trade Office, Humen now has more than 30 specialized wholesale markets, and has formed a 1 square kilometers huge business center centered on Fumin commercial building and the Yellow River fashion city. Among the resident population in Humen, nearly 300 thousand people are engaged in clothing related industries, accounting for nearly half of the total number. The total annual sales volume of clothing industry in 2010 is as high as 20 billion yuan.

The first step in spanformation is to cultivate creative talents.

When the clothing industry in Humen was still developing vigorously, the Humen government took a faraway look and held the first China (Humen) International Fashion Fair in 1996. It successfully attracted more than 280 exhibitors at home and abroad, and promoted Humen and Humen brands to the whole country and even the whole world.

After years of development, Humen's own brands such as YISHION, Song Ying, Yi Xun, Yi Min, Hu Xian, Yi Yun Er have been well known, but really let business enterprises fully recognize brand awareness, or in 2008 the global financial crisis "forced" business spanformation. Tan Zhiqiang said that Humen has produced about 70000000 yuan for R & D and set up an industrial support fund of 30 million yuan.

Brand strategy is a combination of creativity and talent. At this time, the high-end talents in Humen's garment industry are scarce, which is difficult to solve at the moment. "We should give full play to the function of Talent Gathering in the creative industrial base, and implement the system of the chief expert and the cultural master studio." Wu Zhanhui, Secretary of the Party committee of Humen Town, said that the establishment of an innovative talent introduction cooperation mechanism can explore various forms of distribution, such as agreement salary, project salary, brand equity, and so on. To this end, a few years ago, Humen set up a clothing innovation center, involved in fabric, design and other innovative areas, to guide the attitude of personnel to promote the introduction and related research and development work.

In order to promote personnel training, the Dongguan municipal government and Humen town government will jointly invest billions of yuan to implement the Humen Weiyuan Island project. Its planning includes creative parks and university towns. It is easy to see the meaning of the sword of the Humen government. It is expected that a few years later, a high-grade university city with international standards will be established in Humen, which will continuously input high-end talents for Humen. According to the plan of Humen, 100 design studios will be implemented by 2013, 1000 high-end talents will be introduced, the output value of creative industries will reach 500 million yuan, and the number of creative industries will reach 4000.

Of course, the Humen people will not miss the stage of the Humen trade fair. They will launch various fashion conferences and host the "Humen Cup" International Youth Design (women's wear) competition, which will provide a great stage for the clothing companies to display their image and brand. At the same time, they will also provide opportunities for domestic and foreign merchants and the industry to exchange and cooperate. It is reported that by 2013, Humen will hold 120 fashion shows throughout the year.

The clothing industry in Humen has gone through a development path of "no cards, OEM, brand and brand". Now Humen can be described as "strong soldiers and strong horses", and has cultivated more than 80 clothing brands with certain regional influence, such as YISHION, Song Ying, and Yi Min, etc. more than 30 garment brands have won provincial brand names, 11 famous trademarks in Guangdong, 3 famous brand products in China, and garment manufacturers have more than 5000 registered trademarks at home and abroad.

The subsequent development will inevitably be constrained by the small size of the region and market. Therefore, people of insight have pointed out that Humen's strategy of "going out" and the search for greater development space and market are inevitable.

It is understood that since last year, Humen began the exhibition in different places. There are more than 100 enterprises exhibiting "2011 Dongguan Humen clothing and electronic information products (Shenyang) exhibition fair" this year. The number of booths is 149 more than that of last year's Zhengzhou, with a turnover of 3 billion 960 million yuan, 100 million yuan more than that of last year. The exhibitors are all famous products from Humen, including clothing, clothing, accessories, shoes, electronic products, information spanmission cables and so on, of which clothing accounts for 7.

By 2012, the Humen exhibition will be expanded to 3. In addition to the Humen Humen Trade Fair held in November, two exhibition fairs will be held in Wuhan and Chengdu respectively in April and September April. The Humen brand will continue to be promoted to all parts of the country so that the new image of Humen's "coastal International Mall" will become more popular.

In this regard, Tan Zhiqiang said: "the Shenyang exhibition runs on the surface, mainly to help Humen enterprises expand the domestic market and seize the market share. From a deeper perspective, it is to help Humen enterprises expand their sales channels in a short time, expand sales scope, promote Humen enterprises to Humen, and finally establish Humen brand image."

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Culture is the connotation of clothing industry.

Known as "China's first town", Humen's reputation began with its 170 years ago. After that, it has benefited from the clothing industry in Humen in the past 30 years. With the sales volume of 20 billion yuan, it has become a genuine Chinese "southern style clothing town".

Wu Zhanhui, Secretary of the Humen Town Committee and chairman of the town people's Congress, pointed out that Humen should achieve a leap from historic towns to famous cultural towns, and everything will usher in a new turning point. It is understood that at present, Humen town has passed the "Humen town construction of cultural city planning outline (2011~2020)", cultural tourism and clothing, information spanmission cable, high-end new electronic information, trade and logistics, modern service industry as Humen's six major industrial clusters and industrial chain.

"The cultural industry market initially formed with clothing culture exhibition, book and stationery wholesale, printing and publishing, advertising creativity, culture and art training, and so on, brings about 3000000000 Yuan output value to Humen every year." Wu Zhanhui said that it is necessary to promote the integration and development of culture and industry. Therefore, Humen invested heavily in about 6000000 yuan to undertake the 170th anniversary large-scale music festival commemorating the Opium War, and invested about 3000000 yuan to publish a number of Humen historical and cultural works, such as patriotic general Jiang Guangnai. As a popular cultural feast in Humen, the "Humen Arts Festival" is held annually.

"The production of garments in Humen is not very large now, but the volume and volume of business are large. People come to Humen, mostly to buy clothes, so as to develop cultural tourism. Lin Chaoming further explained that Humen has begun to sort out some scenic spots scattered around the community, and make the existing scenic spots together form a rich tourism resource. The "cultural tourism", which is ready to come out, may become a win-win way to build a famous cultural city in Humen and economic development.

Humen dream "Binhai International Mall"

The development of Humen town can not be confined to the existing urban framework structure. It has long been the consensus of Humen people. "The old business circle is really crowded." Lin Chaoming said that Humen has formed a center centered on Fumin commercial building and the Yellow River fashion city. It has gathered 20 large clothing wholesale and retail shopping centers, 9 shopping malls with large garment accessories, and nearly 1 square kilometers. Humen is also benefiting from the huge market attraction brought by this clothing business circle and promoting the development of Humen's clothing industry.

Such a dense business circle has brought enormous business opportunities, but also brought huge traffic flow. It has brought enormous pressure to the construction of public infrastructure and the comprehensive management of society, forcing the government of Humen to consider "diversion" and "dredge". Therefore, the upgrading of Humen Avenue has been placed with great expectations. After the successful spanformation, Humen Avenue will connect business leaders and enriching the people's business circle to form a dumbbell shaped larger business area to dilute the density of increasingly crowded central business circles.

To achieve a complete change in the existing urban structure of Humen, it is necessary to build the coastal International Mall, which is also known as the "dream of Humen". In August 4, 2011, Humen officially launched 10 projects, covering almost all aspects of the construction of Binhai International Commercial City, including urban framework works, upgrading of the central area, headquarters economy, exhibition, logistics engineering, electronic information engineering, spanportation engineering, cultural engineering, education engineering, sports engineering, environmental protection engineering, and the 10 categories of "three old" spanformation, housing and resettlement. There are 54 sub projects with total planned investment of 53 billion 230 million yuan.

According to the planning of these projects, a new round of urban upgrading strategy of "one river and two sides of three plates", the construction of Binhai International Shopping Mall and the new image of the city of Humen are fully developed. On the day of the completion of the project, a seaside International Mall, which is suitable for business, prosperous, strong and happy, will be presented to the world with a brand new look. Humen will thoroughly spanform its old appearance to a new face.

"Binhai" highlights the location advantages and natural resources of Humen. "International" highlights Humen's first mover advantage and openness. "Shangcheng" highlights Humen's industrial advantages and urban functions, with distinct characteristics and rich connotation. Wu Zhanhui said that Binhai International Mall is the scientific orientation and strategic goal of Humen in the current and future period. In particular, it is necessary to build Humen into a hub city for comprehensive spanportation, a livable city with hills and sea, a pioneer city for cooperation between Guangdong and Hong Kong, an entrepreneurial city for business and international cooperation, and a vibrant city for cultural creativity.

The five characteristics of the sixteenth Humen trade fair are:

First, the exhibitors were very enthusiastic, and nearly 300 enterprises were eligible to participate in the exhibition. Two, the number of specially installed stands exceeded 80%, and three was that the T design of the show was S shaped, adding more direct faces; four, the advantage of the branch yard was not reduced, and the clothing professional business premises of fuming, Da Ying and Lian Kai Buddha were fully prepared. Five was the separation of the second China (Humen) International Textile and garment machinery booth and service exhibition booth, the independent exhibition, and the double movement of the Humen trade fair and Humen clothing machinery exhibition.