Clothing Industry: 3G Technology Brings "Wireless" War

According to an authoritative survey, 70% mobile phone users have at least one mobile Internet every day. The number of mobile Internet users accounts for 80%. The accumulation of fragmented time has great potential for mobile shopping.

China Internet Network Information Center released a report: as of the end of December 2011, the number of Chinese netizens reached 513 million, the number of new netizens increased by 55 million 800 thousand throughout the year, and the size of China's mobile Internet users reached 356 million, an increase of 17.5% over the same period last year.

Do not need to go to the physical shop, nor do you need to open the Internet cable to sit in front of the computer.

Mobile wireless anytime and anywhere shopping rights, so that the big business "big fight", who can take the initiative, who can win a better future.

Put the shopping mall in your pocket.

Cai Qingru is a white-collar worker in Beijing. Online shopping is the mainstream shopping mode in her life.

Recently, Cai Qingru moved the shopping from the office computer to the mobile phone, and at any time in the subway, in the coffee shop, and even in the supermarket, she could browse, compare the price and place the order at any time, so that she could make use of the fragmented time, and avoided the trouble that the boss was scolding at work time online shopping.

To her surprise, shopping on mobile phones can achieve parity with offline merchants and get offline discount information nearest to her location.

Using the fragmented time such as waiting for cars and bedtime, in the places covered by 3G and Wi-Fi, through smart phones to kill merchandise and participate in group buying, online shopping and mobile payment at any time and anywhere.

With the popularity of smart phones, many consumers are used to "

According to data released by China Internet Information Center (CNNIC), the number of mobile phone users in China is 920 million, far higher than that of PC users.

It is predicted that the number of users using mobile Internet will exceed the number of users using PC in 2012.

Electronic commerce enterprises represented by Jingdong mall, Taobao and so on are laying the mobile client, and are grabbing the cake of the mobile Internet market.

Taobao, Jingdong mall, fan, Dangdang and many other electric providers are competing for mobile e-commerce to launch smart phone systems such as Saipan, Android and iPhone.

Recently,

According to Dangdang's earnings report, at present

The head of Amazon said that in 2012, e-commerce companies will focus on wireless applications.

At present, Amazon has made sufficient technical reserves and pilot projects for mobile shopping.

3G technology brings revolution

Technically speaking, mobile phone shopping is the process of using mobile phones to access the Internet and realizing online shopping. The principle is similar to online shopping, but the carrier has changed from computer to Internet phone.

As early as 2005, the amount of products sold in Japan through mobile Internet was 150 billion yen, far beyond the current China.

With the huge base of China's mobile phone and stable growth rate, the potential of China's mobile Internet shopping is obviously not at the same level as Japan.

But it is such an unlimited potential market, in the WAP era, it was called "good".

In fact, some domestic online shopping providers have launched the "mobile shopping" business before, but due to the slow speed of 2G mobile phones, the effect of users browsing online shops and online payment is not good.

A long time ago, eBay and TOM launched its mobile version website, and Taobao launched its mobile version in February 2008.

Up to now, large e-commerce websites such as Dangdang, excellent network and Jingdong have launched the mobile e-commerce business.

Among them, WAP is only a simple text, and limited by the various restrictions, the limited number of products, plus slow access, and other reasons, so that through WAP query and shopping lacks viscosity and scale.

Domestic 3G business will hopefully join hands with online shopping, Internet payment and other platforms to achieve "mobile shopping" through ultra-high speed.

In the future, there will be a period of rapid growth in mobile phone shopping in China. As long as users have access to mobile Internet services, they can query merchandise information through mobile phones and pay for products online.

In October 7, 2011, a report released by Google showed that 35% of Chinese urban residents own smart phones, and the popularity rate and the proportion of new users are among the highest in the world.

The report also shows that China's urban smartphone users pay the highest rate of attention to mobile advertising in Asia Pacific third, and 54% of users have bought through mobile phones.

According to statistics, as of the end of November 2011, the number of domestic 3G users increased by 71 million 680 thousand, the total number reached 118 million 732 thousand, and penetration rate exceeded 12%.

The market will usher in blowout development.

Cao Shumin, Dean of the Telecommunications Research Institute of the Ministry of industry and telecommunications, said in 2011, "the new generation broadband wireless mobile communication development forum": China's 3G penetration rate has exceeded 10% in August 2011, and the number of 3G users has exceeded one hundred million.

According to international law, 10% is a turning point in the market, and after 10% penetration of users,

3G and the popularity of smart phones make mobile Internet more convenient and faster.

Each e-commerce enterprise aims to launch Symbian, Android, iPhone and other smart phone system clients for the mobile e-commerce. Customers can browse the goods and order on the phone just like shopping on the computer as soon as they download the client immediately.

AI consulting statistics show that in the third quarter of 2011, the scale of China Mobile Internet market has reached 10 billion 830 million yuan, of which the proportion of mobile e-commerce accounts has increased significantly, from 27.9% in the two quarter to 34.8%, the outbreak of the entire mobile Internet market is beginning to show.

Ari analysts predict that in the next 3 years, mobile shopping will rank first in the development of mobile Internet, and the growth rate will reach 121%.

The future is not a dream.

Initiated by Tencent, the white paper on Internet users' entertainment index published in 2011, jointly compiled by data research institutions such as the joint Ai Rui and Yi en consultants, was officially released. As of the end of 2011, China's active Internet users reached 420 million.

The sponsor of the white paper said that in the past 2011, the network changed the survival state of the entertainment industry.

With the rise of micro-blog and the replacement of traditional news, netizens have more voice, can spend on video websites, have the right to choose independently, and bring unlimited business opportunities to wireless e-commerce.

"Wireless

For mobile phone and other wireless shopping formats, the client is a challenge.

According to the analysis of the industry, the biggest difference between PC and mobile phone is that the amount of information in PC is relatively large, and users have more contact information. Therefore, on the PC, e-commerce enterprises can grab users by occupying various forms of advertising such as entries, keywords, and attract traffic to achieve exchange.

From the perspective of the future trend of mobile Internet, the client will be the mainstream application. Users can only browse and even trade only by downloading the client.

Therefore, how to enable users to download the client and how to install the client on the user's mobile phone is a big challenge.

In addition, some netizens reflect that online shopping with computers can easily click on online customer service, consult the specifications and texture of goods in detail, while there are no online consulting functions on mobile phone clients such as fan Kai pin and Jingdong mall.

Analysts pointed out that there are many reasons for the failure of the mobile e-business website, such as the point that did not explode, "not letting mobile shopping become a trend and fashion, forming a breakthrough in quantity."