China'S First "Fast Fashion Brand Focus Construction Demonstration Base"

China's first "fast" fashion "Key brand building demonstration base" Men's wear Chain. The Ministry of industry and information technology held the awarding ceremony and press conference of "China fast fashion brand focus construction demonstration base" in Beijing yesterday.

　　 Men's wear It is a major market segment of the domestic garment industry. In recent years, SPA, a representative retailer of private label clothing, has broken through rapidly, and China's garment industry has become a new force.

Founded in 2003, the Alston men's wear chain has been well developed over the years and has become Jiangsu. clothing A vivid epitome of the spanformation and upgrading of the industry's independent brand. In 2005, aldun ton pioneered the new concept of "urban leisure" in the same industry throughout the country, making every effort to create the first brand of Chinese city casual menswear. According to Gong Zheng, chairman of the company, the "SPA" mode of "fast" win was adopted by Alton men's clothing, that is, the professional retailers of own brand clothing. On the one hand, the group orders were produced under the unified commodity plan to get the advantage of cost leadership. On the other hand, the agent system was abolished, and the direct distribution from headquarters to terminal sales was carried out by means of information management and direct management. There was no intermediate link to ensure the absolute superiority of commodity prices. Through the integrated operation mode of brand operation, commodity planning, production and retail, which are controlled by the company, we reduce all kinds of intermediate links so as to realize the marketing concept of "fashion, value and money". In 2011, Alton once again won the "brand China Gold spectrum award men's clothing industry ten brands", and won the "Jiangsu clothing (Home Textiles) independent brand 30 strong enterprise" and so on.

People in the industry point out that Alston's fast fashion The development mode, in response to the capricious development environment, active innovation, active choice, played a leading role in the spanformation and upgrading of Jiangsu's textile and clothing industry.

It is reported that Alton will continue to optimize the retail mode, plans to exceed 2000 chain stores in 2015, in 2020 exceeded 5000 chain stores.