Adidas Xiamen Leads "Run" To Experience Urban Life.

"The city is on the sea and the sea is in the city" is an indisputable feature of Xiamen.

The "soft breeze" of running shoes is blowing in the central coastal city of Xiamen, which is one of the four special economic zones that opened the policy of opening to the outside world in this historic and modern international port scenic tourist city.

City people rush to school every day and go around in the streets. They seem to be so familiar with flowers and trees.

But perhaps because of this "familiarity", it is easy for people to ignore details.

On 12 and 13 May 2012, Adidas's new generation of CCFreshRide "Qingfeng" running shoes invites you to run together in the familiar big city of Xiamen and dig out those little known "cold" knowledge.

Adidas takes the two phase of SM Plaza as the starting point, wearing CCFreshRide which is somewhat similar to CCRide in CCRide and organizing four different city orienteering competitions.

According to different routes, participants will explore "cold" knowledge in different areas of Xiamen.

Only if we run fast, watch carefully, have a good strategy and cooperate well, will we have the chance to win the championship.

With this activity, Adidas hopes to guide people through "running" and "feeling" to understand the city of their own life better.

On the one hand, we advocate the humanistic spirit of "understanding Xiamen". On the other hand, let us experience the new running feeling brought by Adidas's cool breeze series "360 degree ventilation and cool running".

The players said excitedly.

It seems that the limit of physical energy can be extended by at least 50%. The head of Adidas said that the running shoes looked similar to CCRide, but actually introduced more fresh elements, smooth upper, breathable ClimaCool mesh material and leaf texture. Especially when the body temperature dropped from 37 to 36 degrees, the latest CoolEver lining was used in the area where CCFreshRide shoes had internal friction with their feet. The hollowed out design was designed to ensure heat dissipation to provide the best cooling and sweating effects, thereby greatly reducing the discomfort caused by moisture and reducing the incidence of blisters and other conditions, further enhancing the comfort of wearing and providing enough support for athletes.

It is worth mentioning that every team member of the city Orienteering team will receive a pair of latest CLIMACOOL breeze running shoes as a reward.

In addition, on the day of the event, Adidas will also set up booth games in the two phase of SM Plaza, the speed of light and the foot scan.

Participants in the experience of the "cool breeze" series of running shoes bring the cool pleasure, while there are still opportunities to receive the rich gifts sent by the organizers.

In April 2012, when the adidasClimaCoolFreshRide running shoes were on the market, they gained excellent feedback from the market through their excellent appearance, comfortable wearing feeling and bright colors, thus becoming a milestone in the history of the development of adidasClimaCool running shoes.

Bring the eyes that you find, and breathe with Adidas, run together and explore together.

The city's wonderful! Adidas's mature appearance and more sophisticated materials and design, CCFreshRide will continue to write the adidasClimaCool series of running shoes myth.