80% Consumers Pay Attention To The Styles Of Online Shopping, And Clothing Occupies 30% Of The Online Shopping Market.

Recently, the media conducted a survey of 30 cities with the most active online shopping in the country, and found that clothing became the fastest growing category of online shopping. In 30 cities, the scale of this kind of online shopping reached 110 billion yuan, almost about 260000000000 yuan in the whole country.

At present, clothing online shopping has occupied the 1/3 market in the online shopping market.

Last year

The size of the market has increased by 93.5%. What is the driving force of this rapid growth?

Reporters believe that the driving force comes from many aspects of integration.

For example, the growth of new users and the average amount of online shopping.

Specifically, the increase of new users has contributed less to the growth of online shopping than the average growth of online shopping. The growth of new users is about 40%~50%, and the number of new online shoppers has increased by 60 million.

The bigger business growth comes from the increase in the average amount of online shopping. That is to say, the older online shoppers purchase more and higher prices through the Internet, which brings more consumption. Therefore, the growth of the old online shoppers is the largest contribution to the growth rate of 93.5% last year.

At present, the online shopping crowd has not changed much. The main change is that the number of high-income consumers has increased a lot over last year.

According to the survey data, the income group with income above 6000 yuan has increased by almost 6 percentage points, and the population from 3000 yuan to 6000 yuan has increased by 7 percentage points, and less than 3000 yuan has dropped by more than 10 percentage points.

In addition, the age distribution of online shoppers: 30~39 years old and over 40 years old, especially those aged 40 and above, have increased their penetration on the Internet, but their growth is only an average increase. Online shopping consumers over 30 are still maintaining an average growth rate instead of speeding up.

70% to 80% of online shoppers focus on style rather than brand, which is the difference in performance.

When it comes to the question of whether the clothing purchased online is different from offline, more than 40% of the consumers replied that there is no difference between them. I like to buy it both online and offline, and 36% of the consumers think it is different. In fact, the difference is that the fashionable clothing is sold on the Internet, while the quality of the clothing is sold under the line. This part of the consumer buys the usual clothes on the Internet and buys the clothes on important occasions online.

In the survey, reporters also found a more interesting situation: under the net, we think women buy more clothes for men, but on the Internet, men buy more clothes for women.

One of the 3 male consumers is bought.

And the proportion of men who bought men's clothing was relatively low among women.