Insiders Discuss What Is The Real Textile And Clothing Power.

The outline of building a textile power (2011-2020 years) (hereinafter referred to as "the outline of the great powers") has pointed out the direction for our country to achieve the goal of textile and clothing power.

After the publication of the "outline of the great power", our reporter interviewed Shandong on some related contents.

Wu Jianmin, chairman of apparel Co. Ltd., Chen Guoqiang, deputy director of the Institute of industrial economics, China Apparel Association.

Reporter: "the outline of the great power" has planned China's overall strength in building textile and garment industry and its significance.

What do you think is a strong textile and clothing industry?

Wu Jianmin: I think textile and garment power should be strong in core technology, and lack of strong core technology can only be called "big".

"Big" usually shows a large number of replicas, and "strong" is the upgrading of core technology.

At present, domestic textile and garment enterprises generally lack core technologies, such as printing and dyeing technology, textile machinery technology, information technology, creative technology, process technology, and so on, mostly using cheap labor force production or blindly copying.

In addition, if China's clothing enterprises want to occupy a certain seat in the world, they should not only apply brand innovation strategy, focus on developing cultural innovation, value innovation, and resource integration, but also open up their arms in a timely manner, enhance communication and learning, and coexist with each other to win the right place in the world garment industry.

From an industrial point of view, the internal performance of a powerful country is the overall competitiveness of the industrial chain, including the right to speak, pricing power and channels in the world, while the external performance is brand influence.

As a matter of fact, China's textile and apparel industry is very complete and has its own advantages, including labor, capital and technology.

However, we still have shortcomings in the high-end elements of the industry chain, such as high-end technology, and the weak relationship between the industrial chains.

In addition, the design ability of our country is not bad. Wang Shu of The China Academy of Art also won the architectural award of the "Liz Nobel" building prize.

Now, our industry lacks the opportunity to compete with foreign designers on the same stage.

But we have to admit that our fashion culture is still lacking.

The outline of the great power talks about technology, brand, resources, core values and so on, but it does not refer to China's industrial organization.

Industrial organization is an important issue in economics research, and industry can be concerned in future research.

According to the party's guiding ideology of formulating the "12th Five-Year" plan in the fifth Plenary Session of the 17th CPC Central Committee, the textile industry in the new era stressed that we must redouble our efforts to pform the mode of economic development as the main line, take the road of new industrialization, speed up the structural adjustment, and build a modern industrial system, and achieve greater strength from strength to strength.

The textile industry should take the initiative to adapt to the new changes in the situation at home and abroad, seize opportunities, actively respond to predictable and unforeseen risks and challenges, adhere to the strategy of expanding domestic demand, comply with the new expectations of people of all nationalities to live a better life, adapt to the new requirements of scientific development in the middle and late industrialization of China, grasp the new position in the division of labor in the global economy, actively create new advantages in participating in international economic cooperation and competition, and strive to achieve the goal of building a textile power country by the world textile power in 2020.

Reporter: brand is an important symbol of textile and clothing power.

Now, there is a certain gap between Chinese brands and international brands.

What do you think is the real brand? What is the gap between us and the international garment power?

Wu Jianmin: brand must be a symbol of quality, time tested and perceived by consumers.

The fundamental quality of a brand lies in its quality. Only when it has quality can it be licensed, and inferior cards will eventually be abandoned by consumers.

Therefore, I believe that the difference between us and international brands lies in the recognition of the quality of textile and clothing. The ultimate goal of science and technology is to satisfy the best human life.

If the textile and garment industry can not play the technological innovation ability in the angle of solving the best human life, no humanistic thought can not really serve the people, nor can there be a real quality clothing brand.

The quality of the product is actually the materialized manifestation of the practitioner's moral character.

It is hard for an industry without moral character to make a quality brand, nor to upgrade the Chinese brand, nor to fight against foreign brands.

Chen Guoqiang: at present, we pay too much attention to the research of brand results. We often mention that PRADA is very influential, LV is very influential and so on. We only see the final results of these brands, and we ourselves are simply copying the final results of these brands.

They open big stores, we also open big stores; they are in red this season, and we are also popular with red.

These are not all right.

Because brand is first a process of cultivation, including product quality, enterprise value and so on. Only through a considerable process can we get some results.

Some time ago, there was a big shop with domestic clothing brands closed, and some people said that the big shop mode is no longer available.

But at the same time, the international top brand Hermes is going to build an Hermes building in Shanghai. Why can people open it?

I have seen a lot of clothing brand stores in Champs Elysees street, France. From static display to dynamic attendants guidance, they can give customers a good experience.

For example, CHANEL, when customers enter the store, the first thing they want to do is not to buy perfume first, but to browse the books on both sides of the store is a history of CHANEL, one side is the latest trend of CHANEL, and then guides how to communicate with customers.

This is not only a way of life guidance, but also gives customers the opportunity to experience, so that people fully understand what the brand is.

In addition, the whole industry should cooperate with large, medium and small enterprises in the industrial chain rather than a single enterprise.

The industry, like building a house, must have large bricks, small bricks, and mortar, so as to build the building.

The leading role is not just to be bigger, but more importantly, to lead and integrate others.

The related contents of "the outline of the powerful country": create brand new advantages, put the construction of independent brand to the height of enhancing the core competitiveness of the industry, and strive to create the brand new advantage of the Chinese textile industry in international economic cooperation and competition. As a product of the market economy, the brand is the product bearer of the market value, manifests the value mark of the honest relationship between the producer and the consumer (including productive consumption); to create the brand new superiority must take the enterprise as the main body, and the market competition as the main forming mechanism; the creation of the independent brand superiority is inevitably related to the adjustment of the industrial structure; and the enhancement of the brand value depends on the enhancement of the social productive forces.

Reporter: talent is an important factor in promoting the development of the textile and garment industry, and some enterprises are anxious about their talent shortage.

What do you think of the current situation of talent in the industry?

Wu Jianmin: there is a lack of talent in any industry all over the world.

Because society is developing and progresses, we can not know the unknown world.

As long as society is in constant progress, we will always face the problem of shortage of talents.

It is not only the lack of talents, but also the lack of good entrepreneurs.

It is not convincing to hide the lack of talents to build up brand competence.

More than 90% of the new employees every year are selected and trained from the graduating college students, instead of hoping for airborne troops. Now these twelve years have been twelve years of new strength.

At the same time, shlang joined forces with universities to create "Shu Lang ban", creating a new mode of school enterprise cooperation, so that employees can receive the influence of shlang culture in education, so that everyone can form a sunny atmosphere of Shusheng, so that all people can feel the positive sunshine atmosphere.

Just like making brand clothes, I am not a special professional boss. I still have a lot of professional knowledge to be learned and improved. There are also things for graduating college students. We work together to make progress together and grow together. In the light of the brand concept of "sunny women and comfortable life", we strive for the development of "Shu Lang".

Some companies hope that there will be ready paratroopers to lead them to the future.

In my opinion, only by doing a solid job in the foundation work, truly cultivating and caring for those who are inexperienced, and offering some entrepreneurial opportunities to those who are willing, capable and willing to do so, can we develop together and the brand can finally be built up in a solid way.

Chen Guoqiang: I personally think that China is not short of talents, but is lack of the environment for talents to apply, for example, whether we have achieved the integration of production, teaching and research.

Foreign industry university research links are very close.

At present, the relationship between industry, education and research is not very close in China. Universities are colleges and universities and enterprises are enterprises.

In addition, we need to consider whether our clothing education is always close to our industry.

Foreign clothing education institutions are very direct training of some talents, do not necessarily require these people's academic degree is high.

The outline of "the great power program" is: talent is the first resource to build a strong textile country.

We should vigorously implement the strategy of strengthening the textile talents and follow the rules of the socialist market economy, education and talent growth, and speed up the reform and innovation of the textile talents system. In line with the train of thought of "service development, talent priority, utilization oriented, innovation oriented mechanism, high-end leading and overall development", we aim at improving the comprehensive quality and innovative ability of textile talents, focusing on the construction of high-level talents and innovative teams, and fostering and stabilizing high-quality skilled talents. We will establish a mechanism that can train multi-level innovative talents, better attract and use talents, create a favorable environment for talent growth, and strive to build a high level textile talent team with moderate scale, reasonable structure, good quality and innovative development.

Reporter: with the development of China's economy, resources and environment are bound.

Industrial constraints are also increasing.

The outline of the great power also mentioned that the sustainable development of textile and garment industry is imperative.

How do you understand the sustainable development of textile and garment industry?

Wu Jianmin: all industries related to human development are related to energy and the environment, not just the textile and garment industry.

Why does textile and clothing relate to pollution, because it is related to chemical industry.

For example, cotton does not pollute itself, but the pollution generated by twisting cotton.

If we solve the related pollution problems in the chemical industry, the textile and clothing will be much better.

Now the industry also attaches importance to low-carbon issues.

I think low carbon is mainly energy control, minimizing production waste and non production waste and recycling.

It is difficult to recycle clothing products, and some technical problems need to be tackled.

At present, what we can do is to minimize waste in production and non production links, and at the same time shoulder social responsibilities.

For Shu Lang, we attach great importance to this aspect. We not only attach importance to the green environmental protection function of the products, but also make use of low carbon fabrics such as cotton and linen fiber and so on, and fully implement the low-carbon environmental protection concept into the actual action of the enterprises. For example, the dirty water produced in the canteen will have special water treatment links, and try not to discharge harmful things to the natural world. This is not only for CSL to fulfill its social responsibilities, but also to contribute to the sustainable development of the world, the harmony and prosperity of nature and society, to achieve the harmony and unification of economy and environment, or the only way for the development of textile and garment enterprises and the pursuit of world harmony.

Chen Guoqiang: sustainable development, one is the sustainable development of the environment, such as resource saving, environment-friendly mode of production and consumption mode; one is the sustainable development of extensive development to intensive development; in addition, China's clothing industry should be the first to integrate into the whole industry chain. In this process, we must constantly adapt to changes in the global industrial structure.

Over the past few years, our industry has begun to pay more attention to the environment, but we have not done enough in terms of intensive operation and docking with the global industrial chain.

It lacks the relevant platform of the nature of the country and the nature of the industry.

In fact, in recent years, the Chinese government has signed many cooperation agreements and memorandums at the national level in the field of diplomacy, but many have not landed.

For example, recently, China signed an investment agreement between China, Japan and Korea, but how to invest, what to invest and where to invest and how to invest it must be followed up.

Therefore, the sustainable development of textile and clothing should be done at the national level, industry association level, local government level and enterprise level.

First is the consensus of everyone, then the rationality of advancing the structure, plus industrial policy, industrial protection and other policy oriented.

China's textile industry as the world's largest producer of products, accounts for 51% of the world's fiber processing capacity. China has the world's total population of 1/5 and is also a big consumer country. China's exports account for 1/3 of the world. Therefore, the implementation of sustainable development and the implementation of green textile, low-carbon textile and circular economy textiles are both sustainable for China.