Transformation And Upgrading Of Garment Industry And International Buyer Forum Held In Shenzhen

On the morning of July 8th, "

The Forum on pformation and upgrading and international buyer "is held at the Shenzhen Convention and Exhibition Center.

This forum focuses on the present.

The opportunities and challenges that face are discussed in two directions: "the perfect pformation - the road of industrial upgrading" and "the internationalization of Chinese clothing and clothing brands". The deep self status and future development direction of Chinese clothing brands are analyzed, so that Chinese clothing brands can get out of their own unique development path, and strive to help Chinese clothing industry find their own brand value and role positioning, and more accurately locate the direction of brand development in the global pattern, and explore the proposition of the times.

Jiang Hengjie, executive vice president of the former China clothing association

Chen Guoqiang, deputy director of the Institute of industrial economics, China Apparel Association

The forum also invited the original.

Jiang Hengjie, executive vice president of the association, Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, and Francis Gouten, founder of Gouten Consulting Co., Ltd., as the keynote speaker, delivered a speech on the theme of "successfully creating international brand clothing" and "international clothing brand blooming the Chinese market", and analyzed the opportunities and challenges facing the Chinese garment industry at different levels and angles.

In the "pioneer dialogue" link, the "international clothing brand to bloom the Chinese market" and "the internationalization of Chinese clothing brand" are discussed respectively.

The manager of KPMG, a world-renowned professional service company, hosted the first part of the dialogue. The organizers also invited 3 representatives of the international brands to participate in the dialogue. The audience participated in the joint discussion through questions on the spot or Sina micro-blog.

Jiang Hengjie, executive vice president of the China clothing association, President PEP, President and publisher of global resources enterprise affairs, Wu Xingguo, director and deputy general manager of Shenzhen Xingtai monsoon wind Garments Co. Ltd., chairman of Wei Han marketing communication group, and CEO Chen Yinan, as heavyweight guests, as a dialogue, discussed the "internationalization of Chinese clothing brand".

At present, China's clothing industry is in a critical period of striding forward from a large garment nation to a powerful garment country. China's apparel industry is embarking on the path of pformation and upgrading, taking the brand as the main body, taking the value as the core, taking the quality and efficiency of the industry as the goal, taking the market as the guidance, taking science and technology, culture and human as the support, taking the low carbon energy saving and social responsibility as the turning point, and taking innovation as the driving force.

In this process, "internationalization" is undoubtedly the source of the vitality of China's garment industry.

"The pformation and upgrading of the fashion industry and the international buyers forum" is an important inspiration for the pformation and upgrading of China's garment industry with the accumulation of high-end wisdom.