Fashion Brands Extend Their Product Lines To Win The Market.

Bosideng brand launched "autumn feather", vigorously promote the product "four seasons", and will enter the children's clothing market.

Recently, the launching ceremony of "Boston campus light video contest" was held at Peking University.

Li Chuang, assistant general manager of Bosideng company, said that this campus activity is not only the first breakthrough of Bosideng, but also the whole.

Industry's first attempt.

China clothing association said that in the economic downturn, the local clothing brand innovation and change, in order to win the market.

According to the statistics of China National Business Information Center, in the first half of the year, the volume of retail sales of major large retail enterprises in the country grew less than that of last year, a slight decrease of 0.05% over the same period last year.

However, compared with the 2.6% decline in the first quarter, retail sales in the first half of this year remained flat compared with the same period last year, indicating that the two quarter was driven by many factors such as holiday promotions and so on.

In the clothing areas of the major shopping malls, both the first-line brands and the two or three line brands are on sale.

A salesperson from a shopping mall said that this year's discount is not only much lower than in previous years, but also the discount time is ahead of schedule.

The chief executive of China clothing association introduces that the main reason is

This year's export orders have declined sharply, and a large number of hoarding goods have been forced to turn into domestic sales, coupled with the economic downturn and relatively weak consumption, resulting in a large backlog of stock.

"Bosteng is much better, because our main winter clothing, the fourth quarter is our main selling time."

Li Chuang, assistant general manager of Bosideng, introduces sales in the first three quarters of the year, accounting for about 1/3 of the whole year.

Li Chuang said that Bosideng hoped to establish good communication relations with the young people who will soon become social leaders after their activities and get their favor.