Joint Promotion And Bundling Promotion In Garment Industry

To do well in clothing business, it is very important to know how to promote sales.

There are many ways to promote sales, such as

And bundled sales promotion.

In view of our Chinese habits, we may be more familiar with bundling promotion.

In the hard times, buying half a kilo of meat may have to "bind" a pair of shoes, and the things that are bound are often sold out, and no one wants to get rid of them.

Different from joint promotions, bundled promotion is bundled together by several businesses, which are closely related to each other, and sold to consumers at the same time.

Consumers want to buy, or not to buy.

In this regard, consumers lack selectivity in the face of bundled promotion.

In joint promotions, consumers can choose both methylene and propylene at the same time. They can also choose individually or a or B or C, and then get some degree of preferential treatment when buying other products that participate in joint promotions, depending on the conditions of buying a or B or C, which is to buy one of the garments that participate in joint promotion, or to buy several kinds of clothing at the same time, and the option is completely manipulated in the hands of consumers.

In principle, this kind of

Today, there is no market for selling the right way to respect consumers' right to choose freely, but on the contrary, many consumers welcome this kind of bundling promotion. The reason is that, first, these bundled clothing are closely related to each other, and consumers may use it when they arrive.

For example, if consumers want to save a computer and buy the motherboard, they will have to buy memory, hard disk, monitor and so on, so bundling promotion is particularly conspicuous in IT stores. IT merchants seem to be particularly keen on this.

Second, a couple of things tied together can calculate the total price. Generally, it is much cheaper than scattered purchase. Why should consumers save money and save money?

The difficulty of bundling promotion is how to find bundled partners. They must meet several conditions. First, you are willing to cooperate with each other; secondly, market goals must be highly convergent or even coincident.

In this respect, it is not necessary to worry about the competition among partners in joint promotion. Generally speaking, there is not a competitive relationship among partners in bundling promotion, but a complementary relationship. The more complementary products, the better the effect of bundling promotion. This is the third requirement for binding sales promotion.

In bundling sales promotion, we must achieve 1+1>2, if 1+1<2, that is failure.

In addition, bundling promotion is basically an expedient measure. If an enterprise wants to be promising, it will eventually depend on independent development. It is unrealistic to hope to sleep on someone's shoulders all day.

This method is especially suitable for small and medium-sized enterprises with low strength and complementary products, such as enterprises producing potato chips and enterprises producing beverage.

In an interview with reporters in Xinjiang, it was found that chili sauce made by some enterprises in Urumqi was particularly outstanding, but because of lack of fame, he was unable to spend any money.

According to the characteristics of Xinjiang people who like to eat baked Nang and love spicy food, if they can find a few shops that specialize in roasting Nang,

It is bound to achieve good results.

The two sides are bound together, and there will be a larger buffer on the price. It is very simple. A house is 5 wool or 5 wool, and the two bundles are 5 yuan in each piece, which is 1 yuan.