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Trend Of Men'S Clothing Brand -- Fusion Of Sportswear And Formal Dress

2012/10/10 17:06:00 9

Men'S WearBrandSportFormal Dress

At the beginning of this month, Saks Fifth Avenue was located.

Manhattan Fifth Ave

Of

Flagship store

The pportation of Giorgio Armani and Ralph Lauren brand.

Dynamic series

and

Custom clothing series

Integrate into a shop.

The original Giorgio Armani sports series on the 7 floor moved to the Giorgio Armani custom tailoring shop on the 6 floor, while the custom tailoring series on the 6 floor of the Ralph Lauren Black series moved to the 7 floor.

Ralph Lauren Black Label

A series of sports shops.



This form of integration enables consumers to find a variety of styles of clothing under a brand in a shop. It also means that the boundaries between sporty clothing and custom tailoring are getting smaller and smaller, and the two series are increasingly oriented towards integration.

Saks fashion director of men's wear Department

Eric Jennings

This explains: "we no longer have independent suits and sportswear departments.

Giorgio Armani

Ralph Lauren is the two important brand of menswear in our mall. With the diversification of men's wearing styles, we feel that it is in line with this trend to integrate two shops together.



In March of this year, Barneys New York first moved to the 7 floor of the 5 brands of Ermenegildo Zegna, Brioni, Kiton, Isaia, Andrea Campagne of the shopping mall.

Man's suit

Department.


According to statistics, in the 12 months ended July, the sales of men's suits in the US market increased by 15% to 588 million 600 thousand dollars, while the sales of sportswear increased by 8% to 1 billion 450 million dollars.

More and more men like to dress formally.

Casual wear

This is also a popular fashion for men's clothing.

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