Dai Chunhua'S Marketing Concept Of "Loving Customers"

< p > retail itself is an absolute industry centered on consumers. It should be "a href=" //www.sjfzxm.com/news/index_cj.asp "_fcksavedurl=" //www.sjfzxm.com/news/index_cj.asp "," customer respect "/a, and move on the market.

The way of service of the former household appliances business strongly embodies the service style that is respected by me and respected by businessmen. Although this idea is not necessarily advocated by businessmen or written on walls, the actual result is so, so "it's easier said than done", giving up self interest and respecting customers are still a long way to go.

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In fact, there is no such stipulation or general practice in consumer law or industry practice. The greater possibility is that enterprises can collect customers' customer information in more detail by Invoicing this channel, so as to establish a VIP customer database and accumulate some customer resources for further development of enterprises.

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< p > customers put forward their opinions on the variety, origin and color of the goods during the shopping process. The on-site sales staff did not give positive response, nor did they record or reflect to the company. That is, the customer's suggestion did not cause the store's attention. The guide's concern is that you quickly settle the bill and reach the sales.

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< p > so, even if the customer is a member of the VIP, what is the role of the member? Apart from receiving promotional information from the merchant, I am afraid there is no other role.

Where do retail businesses really want to improve their own business? What links do they want to achieve in order to achieve positive interaction with customers? Is it gathering information on customers' VIP information or improving the structure and customer service of their own products? Throughout the country, many retailers have a lack of interaction with customers, or a serious lack of practices and channels to collect direct customers' suggestions. This is not the problem of the shopping guide, it should be caused by defects in store management.

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< p > the importance of customer feedback is not only a retail business, but also the operation of < a href= "//www.sjfzxm.com/news/index_f.asp" _fcksavedurl= "//www.sjfzxm.com/news/index_f.asp" > clothing brand < /a >, in fact, the importance and feedback of customers' opinions, sometimes the great difference or even astonishing development of brand development.

There is a dress brand A and B brand in some area.

The positioning of the two brands is basically about 1200-1500 yuan. During the 2-3 years of operation, the A brand has always attached great importance to the feedback from customers, especially the attention of the old customers, and constantly guided the brand research and development and the style revision according to the customers' opinions. So customers can see that the proportion of the A brand is very similar to that of the uniform type, less than 10%. Instead, it has gone to a personalized, casual dress style of the middle and high class women's clothing, and has always been the pursuit and loyalty of the customers from all walks of life.

Even now, in every shopping, the terminal staff will actively request the old customers to give comments on the styles, fabrics, shapes and so on, and these opinions can also be quickly feedback to the company level in time.

The B brand, because of relatively closed culture, even if some customers have made suggestions, did not cause the management and marketing layer to attach great importance to.

Similarly, similar consumer positioning is also a response to the same market change. The different results of the two brands originate from the active interaction of the consumer market, which stems from the difference of the highly respected consumers.

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< p > doing business, doing < a href= "//www.sjfzxm.com/news/index_c.asp" _fcksavedurl= "//www.sjfzxm.com/news/index_c.asp" > marketing /a >, doing the market, the essence of the market is a "goods and RMB" exchange, in fact, is the "brand to customer" interaction value exchange.

The development of any brand must be supported by consumers. We must attach importance to the change of consumers' demand for shopping and the trend that consumers may buy in the future.

This is even more true in the field of fashion consumer goods.

The trend of consumer aesthetic change directly affects the choice of clothing styles. This is also the biggest risk and the biggest challenge for clothing brand management. In this concept, it is fatal to insist on oneself too much, ignore the feelings and changes of consumers, and do not improve the line of operation according to the requirements of the market and consumers.

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< p > > "love customers, do not love yourself too much". Brands and businesses are not too obsessed with some of their ideas, customer oriented and customer oriented. They are really the service principle of the supreme retail market, and the first marketing principle of the retail market.

Otherwise, there is a phrase in philosophy which is very thought-provoking: philosophy for others is the highest human philosophy in the world.

Here I extend it to him: "the philosophy of thinking for customers is the highest marketing philosophy in business." < /p >