Italy Sports Brand Pays Close Attention To Chinese Market

Recently, the Italy Foreign Trade Commission held a Italy sports brand press conference in Beijing. The exhibition attracted 16 Italy brands, including ski, mountaineering and outdoor activities. Clothes & Accessories The classic Italy products are welcomed by Chinese organizations and other industries.

　　 Sporting goods in Italy The main export markets are European countries such as France, Germany and Britain. The United States is the largest market outside the European market. China, India, Russia and other countries with relatively fast economic growth are becoming potential markets for sporting goods in Italy.

Since the economic crisis, demand for consumer goods has decreased in Italy's domestic and international mature markets, while sales of sporting goods sales in Italy have slowed down, but exports to emerging markets have grown. Under such circumstances, the representative of the Italy Trade Commission pointed out that Italy needs to strengthen its operation on China's potential market. For Italy enterprises, China is not only a competitor, but also a strategic market, and the demand for manufacturing in Italy is also growing.

To this end, since 2005, the Italy Foreign Trade Commission organized Italy enterprises to participate in the ISPO exhibition in China for 6 consecutive years (officially named ISPOBEIJING in 2012). The famous brand shop in Italy has been active in the Asian trade exhibition. This exhibition is the ninth session. Asian sporting goods and fashion show Italy enterprises also expressed positive attention in the Chinese market.

Italy sports brand enjoys a high reputation all over the world. A wide range of products, including winter sporting goods, outdoor sporting goods and fitness products, is one of the most important sectors of Italy's economy. At present, there are more than 700 enterprises and 30 thousand employees in the industry, with an annual turnover of about 12 billion euros.