Zhou Yangjie: Creating Magic Shoes Skillfully

American rapper Xue Ni has a widely circulated "Jimmy Choo high heel". shoes "The inspiration for the song was because he was walking with a young model one day," she was wearing Jimmy Choo brand high-heeled shoes, looking at the 4 inch heel, and my eyes were straight. I'll take these high-heeled shoes rap for a while. Now everyone knows JimmyChoo. " Yes, now everyone knows Jimmy Choo, or every woman knows Jimmy Choo.

It is Princess Diana's favorite brand of shoes. Madonna walked into the marriage hall wearing it. Sarah Jessica Pike screamed in "sex and the city" not to steal my shoes, and countless women wore their red carpet to show their sexy ankles. What makes them fascinated by this four inch high-heeled shoe? Designer It's JimmyChoo Zhou Yangjie. The Chinese shoe master from Malaysia, using his exquisite man's mind and superb handwork techniques, creates a crazy magic shoe for women.

As today's celebrities in Europe and America and Hollywood stars, Jimmy Choo's career can not be unsuccessful. But the Malaysia Chinese, who was originally named Zhou Yangjie, did not have a smooth start.

Son is 11 years old. He makes his first pair of shoes.

Because of the family relationship, Zhou Yangjie read "Xiao Liu" Zhou Yangjie was forced to drop out of school, formally followed his father to make shoes to earn money. However, at that time in Penang, shoemaker was very despised work, there is no life guarantee and no technical content. Zhou Yangjie once said that if a local girl marries a shoemaker, she will be strongly opposed by her family to prove that the shoemaker's status is low.

Britain begins to understand the true meaning of design.

Zhou Yangjie, who did not want to go on like this, decided to go to the outside world and finally chose the University of University of the Arts in London. According to his recollection, the reason for choosing Britain is that Malaysia was once a British colony, and English was relatively acceptable. Moreover, London was still an important fashion capital in the 80s of last century. As for the teachers who teach shoes in Kantian college, they are all world-famous people, and it is appropriate to go there to learn shoemaking. At that time, he successfully passed the interview with his own design work, and began to study abroad in England with the assistance of his father and friends.

When Zhou Yangjie, an overseas student, has to study hard, the tuition fee of 300 pounds a year will also make him very big. After all, this is a huge burden for a poor student from Malaysia. So from the second academic year, he began work life. Once I went back to a restaurant in Hongkong where I washed dishes and did odd jobs, though Hakka people, but because of being born in Malaysia, Zhou Yangjie's Cantonese accent was very different from that of Hongkong people. Communication became very difficult. The boss always used a series of dirty words to curse people, but in order to live, he still put up with it. However, the work did not affect Zhou Yangjie's studies. Instead, he graduated well as an excellent student and entered a shoe factory to begin his formal work. When he became famous, he began to talk about this study experience. Zhou Yangjie felt very deeply that it was the experience that made him turn from a craftsman who only knew how to make shoes into a designer who really knew how to design.

Set up a personal studio

1986 is the most important year of Zhou Yangjie's life. In the same year, he set up a personal studio in Harold District, a place where immigrants live in Eastern London. He insisted on making shoes by hand, selling 30 pounds for each pair. But few people patronize him, he is still very poor. He worries about his livelihood every day. Instant noodles are his most common food. He can't afford to buy even the favorite goose that passes by Chinatown. After 2 years of hard work, the turning point appeared. In 1988, his heels were discovered by Vogue, a fashion magazine, and produced a special topic. London and even the European fashion industry began to know that a Chinese designer made high heels. More fashion magazines clothing In order to shoot blockbuster, the editor kept asking Zhou Yangjie for some works. Fashion Designer He began to invite him to his fashion show, and everything seemed to be better.

But the fact is that Zhou Yangjie did not become rich immediately, but on the contrary, he was even poorer. The reason is the lack of capital turnover. In order to cope with the demand from all quarters of the media and designers to promote shoes, he can only produce these shoes himself. Once he tried to find bank loans and refused because of his lack of fame, he fell into a vicious circle of increasing fame and interest.

The fame of the princess is appreciated.

All that changed was Diana, the princess of England at that time. On one occasion, the assistant of the famous designer Thomas Stroski recommended Zhou Yangjie to Princess Diana. In the summer of 1990, Zhou was invited to the Kensington Palace to see Diana for the first time. On the second day, Diana kindly asked him to have afternoon tea, but according to him, everything was forgotten because he was very nervous and shy. The young princess opened the wardrobe to let him see what her shoes fit for. Zhou Yangjie painted some sketches on the spot. The princess ordered 6 pairs of shoes, and the two became friends. His business began to roll along with the intersection of the most famous woman in the world. It is said that Diana's last pair of shoes was made of beige flat cloth shoes. Zhou Yangjie originally agreed with her and sent him to Kensington Palace in September 1st, only to see that she had killed Paris in an accident.

The friendship between Zhou Yangjie and Princess Diana has been relished by the media and will be asked every interview. And he did not conceal his gratitude and respect for Princess Dai. Zhou Yangjie once talked about the feeling of Princess Dai in an interview, "she is a beautiful woman." As the British Princess, she used her image to support the British fashion industry and train British designers. It was she who gave many British young designers the opportunity to get to know the world, including me. This is very important to me. The whole world likes her so much. Her smiles and smiles are affecting people. They can make their shoes on her feet. I can only say that it is lucky. Once, at a private party in Diana, she came up to me and said to me, "Jimmy, why are you not looking for a partner?" so I said to her, "princess, you are so beautiful. If you care, where else do I need a partner?"

Under the leadership of Princess Diana, many celebrities and royals became loyal customers of Zhou Yangjie. In 2002, he received the OBE award from Queen of England. There is also an interesting story about the origin of this supreme glory. One day in December 2002, he received a letter with his full name and suffix OBE on the envelope. At first, he thought he was a friend's joke, and then discovered that it was the official envelope of Buckingham Palace. The letter said that he made London the fashion design center of the world, so he was awarded the OBE. He shouted excitedly in the shop, "Oh, my God!"