Design Is A Relatively Weak Link In China'S Fur Fashion Industry.

The two words of "P" can not be separated from a series of industrialized or commercialized economic activities. But if we add the word "fashion", it seems that a series of economic activities are at the forefront of the world.

Looking at the whole world, it is easy for us to detect the close relationship between fashion industry and economic development.

Then, under the current world economic background, what are the characteristics of the global a href= "http:// www.sjfzxm.com/news/index_c.asp" > the fashion industry < /a >? Can the high-end fur industry as a fashion industry fully replicate the characteristics of some fast development of the global fashion industry and present the same development mode and prosperity? What kind of quintessence of China's fashion industry can draw from European and American counterparts to make itself grow fast and truly integrate into the international arena? With these questions, the reporter interviewed the creative research and development manager of Copenhagen fur, Miss Pak Klein.

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< p > < strong > the development trend of the world fashion industry is obviously less than /strong > /p >

< p > in recent years, the concept of fast fashion in the global field has come to the surface, and many fast fashion enterprises have also seen rapid growth.

In view of the development characteristics of this new fashion industry, Ms. Pak Kai Lin believes that fast fashion is a very new concept. Fast fashion products usually follow the pace of fashion and update rapidly, but fur is a classic and expensive fashion product.

Buying a piece of fur is often referred to as investment because it can last for a long time, but this does not mean that fur can not copy the concept of fast fashion. Maybe it will expand the market through new ways, such as stitching fur and other materials.

Such innovative designs are equally interesting and worth looking forward to.

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< p > fashion industry has witnessed the miracle brought by the rapid development of e-commerce. Many luxury brands or "a href=" //www.sjfzxm.com/news/ "fashion brand" /a "have chosen to increase online sales channels to expand the market impact, but China and Europe have different feelings about buying online fashion products.

In general, Chinese consumers may prefer to go to high-end luxury stores to touch these products and enjoy the services they receive on the spot.

"But in Europe, even big brands, consumers may be willing to buy online. The main thing is convenience."

"Of course the premise is that the products and services of online shops should be consistent with the products and services provided by the physical shops," said Ms. park.

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< p > due to the impact of the economic crisis, the trend of collectivization of international fashion industry is more and more obvious. For example, in recent years, Kai Yun group has acquired more than 50 fashion brands through mergers and acquisitions.

Although these brands still exist on their own names, they seem to be submerged in the shadow of big groups.

"This is a mainstream trend at present, but if more and more independent a target=" _blank "href=" //www.sjfzxm.com/ "> designer" /a "brand disappear, it will not be what I want to see.

Ms. paklein mentioned his fur company in Copenhagen. "Those struggling designers can choose to find investors.

At present, Copenhagen fur has set up a new business development department to carry out a new business plan to build a communication bridge for the struggling European designer brand and the Chinese market, because at present, the Chinese market is eager for some new and innovative brands, which is also a very meaningful project for Copenhagen fur. "

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< p > < strong > all countries contribute to the global fashion industry in different ways: < /strong > /p >

< p > in her view, the challenges facing the global fashion industry are not the same. Different regions have different challenges.

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< p > Western European and American countries, as the pioneers of fashion industry, have always been in an endless stream of design and creativity, leading the fashion trend of the whole world, but they are not perfect, and they can sit back and relax.

In the western fashion industry, because of the rapid development of the economy, as early as 70s and 80s, the pformation from industry to service industry has been completed.

They overseas or build factories, or invest directly or outsource their production, and turn the production of fashion < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > through different forms to other countries with low labor costs, such as China.

"It's a big challenge for European fashion industry to find stable and reliable manufacturers to maintain the sustainability of their own value chain," said Ms. Pak Klan. "Especially small manufacturing companies simply don't understand what design is."

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< p > although people's eyes are more focused on Fashion Week held in European and American cities such as Paris, Milan and New York, Miss Pak Kay Lun believes that "the contribution to the global fashion industry is not just from some countries, but every country is contributing to the global fashion industry in its own way.

Perhaps the focus of the west is on the west, but the development of global fashion will become more and more balanced. This is a trend.

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< p > < strong > design is a relatively weak link in China's fashion industry < /strong > < /p >

In China, P should be a relatively weak link in the whole value chain of fashion industry.

Ms. parkline said that China's development speed has been very fast, and the fashion industry has entered a better stage of development. But at present, it still faces the challenge of pformation: from "made in China" to "Chinese design" pformation, brand building is another goal of China's fashion industry development.

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< p > when it comes to China's < a href= "//www.sjfzxm.com" > Fashion Industry < /a >, Ms. parkline said: "I think China's fashion industry is in a good development period, and the prospect is also very optimistic.

The key is to seize the opportunity to develop China's own design and not allow the Chinese market to be completely occupied by foreign designers.

Although China's economy is slowing down at present, the government's support for the export oriented and real estate economy oriented technology innovation oriented economic growth mode is very conducive to the development of China's fashion industry.

"The whole society, no matter the government or the public, supports such an innovation strategy.

Using education to introduce foreign designers to create an environment and atmosphere that encourages designers to create, they will surely be willing to come. "

"When Chinese designers can get all kinds of inspiration and support, and with advanced education, there will be more Chinese designers going to the world stage to attract the world's attention," said Ms. park.

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< p > at present, some designers in China have occupied part of the western fashion stage through their own efforts. Though they are lighting the whole fashion industry with more traditional Chinese elements, such as dragon and phoenix dance patterns and cheongsam style, "this will not become an obstacle for other Chinese designers to go to the world, so long as it is right, it will attract people's attention."

Said Miss parkline.

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Ms. Bai Kailian, who loves to explore independent designer's works, is very interested in China's fashion industry. She believes that < a href= "//www.sjfzxm.com" > the global fashion industry < /a > should all know more about China's fashion style, and hope to see more Chinese brands on the world stage. P

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