China'S Fur Needs To Implement The Strategy Of Brand Export.

At present, our country Fur industry We are facing unprecedented opportunities for development. China has become the world's main fur producing area and consumer market. In this case, how to maintain the sustainable growth of fur industry in the future? What is the key to the future development of the industry? What is the current situation of fur farming in China? What are the problems in the fur industry? On the 15 day of the "fur industry upgrading and Sustainable Development Forum", the reporters found the answers to these questions one by one.

Raw material cost technology creates industry threshold

Over the past 10 years, China's fur industry has been developing rapidly and has become the largest fur industry in the world. clothing Processing and production base and the largest sales market. However, the fur industry is lack of innovation and subsequent successors. The cost of raw materials, process requirements and other factors have created the threshold of the industry in fact, and the fur industry is also invisible.

international Fur Association Liao Anxi, a coordinator in China, believes that the fur industry is a long chain of industries, which involves all aspects of fur animal breeding, dyeing, clothing processing, retail and so on. Faced with the grim situation of tight resource constraints and serious environmental pollution, China's fur industry must establish the concept of ecological civilization respecting nature, conforming to nature and protecting nature, putting ecological civilization construction in a prominent position, integrating into all aspects and processes of economic construction and social construction, and striving to achieve sustainable development of the industry. As a key area for fur farming in China, Dalian should play an exemplary role in promoting and promoting the scientific and economic mode of low energy consumption, low pollution and low emissions.

Fur culture should get rid of "relying on heaven"

It is understood that China's fur animal breeding is still in the international consumer market influence and rely on the state of heaven. Some farms do not pay much attention to improving the quality of fur animals. Once the price of raw materials increases, the scale of farming will be blindly expanded. In addition, the domestic fur industry has no uniform industry standards and slaughter standards, and the price of leather products is also chaotic. Because of the long term information asymmetry between aquaculture and downstream fur processing industry, the price fluctuation of the fur market is very large, which makes farmers and fur processing enterprises both frustrated and seriously affects the sustainable development of the industry.

According to the insiders, there is still a certain gap between the quality of fur produced in China and abroad, and domestic consumers do not know how to distinguish the good from the bad, and the imported leather has certain brand influence. So for a long time, most enterprises go to buy Leather in foreign countries, the cost is relatively high. The key to the future development of fur enterprises is to enhance the quality of domestic breeding skins, standardize the fur industry, and enable enterprises to develop on the basis of legitimate equality.

　　 Chinese fur needs to implement brand export.

In recent years, the world's top Fur brand Accelerating the layout of the Chinese market has led people to once again turn their attention to the potential of China's fur market, and how to create a truly high-end atmosphere with fur.

In this regard, He Sucheng, chairman of the youth entrepreneur and fur Committee, said fur industry should further strengthen exchanges and cooperation with the fashion industry at home and abroad. We should increase the social responsibility of fur industry and support the sustainable utilization of natural resources. Through activities to explore new designers, expand fur clothing consumer groups. Through exchanges, we should strengthen exchanges and cooperation among enterprises. Li Liang, director of the youth entrepreneur and fur Committee, thinks that the trade structure of the world fur trade is changing imperceptibly. If China's fur wants to achieve leaping, it must realize the brand export in the foreign trade. But whether in the foresight of the design concept or in the limitations of "going out", China's fur brand has a long way to go to the world.