Sell Meng Marketing As A Booster Of Brand Younger

China's consumption structure is undergoing tremendous changes. The total number of people born in the 1980s and 1990s has reached nearly 400 million, and the younger generation has become a new force in consumption. The changes in the media environment that followed have led to numerous challenges for many brands that have "earned fame": apple is on fire, Samsung has risen, Motorola has gone bankrupt, NOKIA has been bought by Microsoft...

　　 Brand younger In the face of the new rules of the game, many famous businesses began to lay down their roles to please young consumers. Selling Meng marketing became a new brand of brand younger.

Brand aging refers to the failure of young consumers to follow up after the withdrawal of the older generation of consumers. The brand market will shrink gradually. In the past, the brand competition is the leader of the industry, whose product is more authentic, and whose history is more distant. Nowadays, the biggest problem facing the traditional brand appeal is how to touch the hearts of the younger generation.

The purpose of brand selling Meng is to win the favor of the younger generation. Selling Meng marketing is the brand's communication with all kinds of network language, fashion hot spots and young consumers. Sprouting should be sprouting up. Interaction is the key. First, let consumers like you before you can let consumers accept and buy.

This summer, Coca-Cola has made a breakthrough in marketing. Its new packaging in China, such as "girlfriends", "natural stay", "pure men", "promising young people", "eat goods" and so on, has almost covered the Internet buzzwords in China in recent years. This change is a Coca-Cola that has always been the main emotional appeal of "family joy", which has won a large number of young Chinese consumers.

Apple Corp recently released iPhone 5S and iPhone 5C are "sell Meng". Unlike the classic black and white colors of the past, this heavy champagne color is very bright. At the end of the launch of the new aircraft conference, the entertaining netizens immediately put the name of "tyrant gold" to the new color of the apple family. While creating endless laughs, it also played a free ad for Apple's new products again and again.

　　 Marketing Marketing Catering to the trend of younger consumers in the global market, if they are excavated from the past marketing concept, this marketing method is nothing new, but only with the rapid development of new media, it has given more marketing value to the marketing of Meng Meng, and has increased the interaction and dissemination power of selling Meng marketing.

In the traditional marketing concept, the "3B principle" as an advertising creative performance is enduring. It is easy to see from our daily contact advertisements that infants, Baby, Beast and Beauty are the main characters of advertising images. Whether it's fashion brands or cars or the most popular consumer products, many of them can't be ignored by babies. The words that are popular in Internet terminology are sprouting. Animals are popular both in the Madison Avenue in the United States or in the local advertising circles in China, because animals can generate new sense of humor and give consumers a relaxed and joyful psychological experience after being endowed with emotion and behavior. This is the biggest attraction for consumers. But beauty, as one of the biggest advertising protagonists, has made consumers feel fatigued. If the beauty will sell Meng, I believe the advertising effect must be surprisingly effective.

Every marketing concept has its applicable cycle, and marketing diversification is the cornerstone of the brand's sustainable development. It can be a spoiled selling sprout, can explore the soul, can be romantic, can guide the Jiangshan. However, not every brand is suitable for selling Meng marketing. Just sell the sprout can get the favor of consumers, selling sprouting misconduct will bring great harm to the brand.

For example, after the 2008 Olympic Games in Beijing, China is in the ascendant. Sports brand Lining, in order to stop the trend of brand aging, pioneered the new brand proposition of "post-90s Lining". However, the concept that its brand wants to express is ambiguous. This bold marketing initiative has not been matched by the systematic brand younger initiatives. As a result, it has not only won the hearts of the post-90s generation, but has lost the support of the original consumers of the Lining brand after 70.

The key to selling Meng marketing is sprouting. Every successful brand has its own DNA. A successful sprout must be the point of interaction and topic with consumers. All the brands that sell Meng have a common feature: selling Meng has produced a lot of topics at the same time, and these topics are consumers' delight in enjoying after dinner, and consumers are willing to share in the new media. Only in this way can we continue the good reputation of the brand and increase the positive energy of the brand, at the same time, it will greatly promote the brand younger.