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Ma Qingxuan: The Perfect Fusion Of "Home Culture" And Clothing Industry

2013/10/6 10:37:00 26

Ma Qingxuan Katie Clothing Industry Home Clothes

Ma Qingxuan is a visionary and enterprising entrepreneur. Guangdong Katie Garments Co., Ltd. will also move towards excellence. Many people always owe the success of entrepreneurs to accidents, but there is an inevitable cause and effect for any accidental success. Katie's clothing has entered the home clothes industry. Although it has a geopolitical advantage to get the first floor, it has been ignored by many people. 
 Katie is in such a state of hunger, give up the shortcut to become bigger and stronger. In this subdivision market, we should do well in ourselves and walk alone, "a group of people, one thing, a lifetime", that is, loneliness is the only chance to achieve that 1/60000 success. 
 packaging the product as a commodity that directly refers to people's hearts, and achieving a lot of commercially oriented brand meaning of "family culture" led to Katie's self promotion and reconstruction. In a commercial life and death cycle of migration, to give up countless opportunities for attack and expansion, and concentrate on doing well, Katie surpassed himself. His success is due to his surpassing his persistence. To surpass yourself is a realm and an attitude. 
The concept of a href= "//www.sjfzxm.com/news/index_c.asp" > home dress < /a > originated from the European and American market 30 years ago. At that time, the industry was a new industry for the whole world. In the 90 era, the concept of home clothes has gradually entered China, which is very strange to consumers. It is a great challenge to expand the market of an emerging industry. Ma Qingxuan, chairman of Guangdong Katie Garments Co., Ltd., opened up the way to start his home clothes business in such a big environment. 
 "home" initially grew into .
 offshore entrepreneurship is a key word 30 years ago. Many private and private enterprises take the goal of getting rid of poverty and become rich. They are under the pressure of primitive capital accumulation. They all have the idea of making money with money. Under the drive of current interests, copying and copying blindly has made some people dream of getting rich overnight. But for new industries, they dare not try easily, and the brand concept is very weak. However, at this time, such a person has made a decision which runs counter to the mainstream market to enter the home clothes market, and he believes and insists on going out of an unusual brand way. 
 Ma Qingxuan said, "our first contact was children's wear and pajamas, and home clothes began with pajamas. There are many overseas Chinese in Shantou, and Guangdong is near Hongkong. In 90s, some people started producing pajamas in Chaoshan. We are predominant here in Shantou and have advantages over other places. Now the main household clothing in China is mainly concentrated in Chaoshan area, and then the whole industry is promoted with its development. 
 over the past five years, home clothes have been developing at a rate of over thirty percent per year. Ma Qingxuan believes that nowadays, with the happy feeling of family life, grade and happiness index, the family's happiness atmosphere can be built through home clothes. Therefore, the "family culture" of Katie group is deeply rooted in every Katie's heart. 
 "the better the economy, the higher the standard of living, the more exquisite the home life is, so the more people want the family to be happy and warm. Our clothing is actually a carrier of people and things linked, also known as a carrier of family culture, so home culture this piece is getting more and more attention. Ma Qingxuan said. 
 Guangdong Katie < a href= "//www.sjfzxm.com/news/index_c.asp > > dress < /a > Co., Ltd. vice president Lisa Fanya agrees with this view. He said that home clothes not only sell clothes, but also include family, love and friendship. It is a kind of understanding of love. If one does not have love, all of his things are meaningless. 
 in the eyes of Ma Ching Ching, home clothes are the carrier of "family culture" and can reflect the taste of human life. Katie's brand culture is complete and continuous. In order to further promote the concept of "family culture", the new family brand also pioneered the consumer salon, and regularly asked consumers to experience the concept of "family culture" personally. Ma Qingxuan plans to copy this consumer salon into the cities where the new generation family agents are located, bringing the idea of "family culture" to agents, letting them know that this is not just doing business, but also living. 
 "home" and "Wan Shi Xing" 
 home is a core concept in the eyes of Chinese people. Home is nestling under the setting sun, home is the support of the wind and rain, home is the ends of the earth brothers hand and foot, the family is strange acquaintance and care for each other. By understanding the Chinese concept of "home", we can understand the way of life of Chinese society and Chinese people. What is the concept of "family culture" in Ma Qingxuan's eyes? 
 "I think family culture is truly reflected in its love and selflessness, and family is very tolerant, so in the ocean of love, what problems can be solved." Ma Qingxuan said. 
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 < --EndFragment-- > Ma Qingxuan's younger brother Ma Bin even mentioned the two brothers' mother. He said that family culture is inspired by his mother. Although mother did not teach them how many, but she did everything, let them experience the warmth of home. 
 the mother gave Ma Qingxuan's selfless love, which is the mother's love, so that the two brothers of the Ma family feel the warmth from their families from childhood. After the establishment of Katie group, Ma Qingxuan gave his mother the warmth of his family. He let every employee feel the warmth of the entrepreneur, and also asked the staff to bring love home. 
 home is the center of life for Chinese people. Home is always a safe haven. No matter how many ups and downs, or brilliant, or down, the only place that does not dislike you is home. He will tolerate all of you, and he will make you live more real. Ma Qingxuan said that to make home clothes around family harmony, family culture is the core soul of home clothes. We advocate that the world should be happy because of me, the family will be proud of me, and the enterprise will be respected because of me. 
Ma Qingxuan P did this in his life. Ma Qingxuan's wife mentioned that their family would walk in the neighborhood with their parents and children's clothing, creating a warm and harmonious family atmosphere. Two of their husbands and wives often take their children to honor their elders and exert a subtle influence on their children. 
 Ma Qingxuan said: "the relationship between man and man is integrated, and the culture of the family can make all people feel United. I think the culture of the family can solve all problems, and the family and everything is going on. " 
In the past 17 years, Ma Ching Shing has always insisted on doing one thing. That is to make home clothes a necessary dress for Chinese consumers' daily life. He thinks that home clothes should be a normal dress for different occasions and different feelings. P Ma Qingxuan did not consider too much. He just followed his inner decision and occasionally used his forward-looking perception to find a balance between the world of inspiration and the reality of culture. That is brand culture - the establishment of Katie's "family culture". In Ma Ching's eyes, home clothes are the carrier of "family culture", which can reflect people's taste in life. In order to instil this idea into enterprises and consumers, the Specialized Committee of home clothes was established, and the "9.15 China home service day" put forward by Ma Qingxuan was also born. 
The establishment of "P" home care committee is not difficult. At that time, enterprises were relatively small, and had been greatly resisted. However, through such an association, Ma Ching Xuan has stimulated the attention of many people in the society. Through the opening of the forum and activities, Ma Qingxuan has promoted the 9.15 "China home service day", which is also to guide people to pay attention to life and care for their families. 
 "this is a very good industry," Ma Bin said. "It is also a new industry. But it still has a problem. It is not a necessity. So I think this industry is more to meet the needs of consumers, which is also a core of our industry. " 
 "family" heavy responsibility /p >
 ancient saying has cloud, "cultivate oneself, live together, govern the country, and rule the world". Katie's "home culture" warns us all of this reason, perfect oneself, give your family full love, in order to get the embodiment of its own value in the enterprise. A man of great love and a caring person, his management must be filled with warmth. A good corporate culture is not a mechanic, not a pure imitation of an excellent corporate culture. Katie's "home culture" has penetrated into every employee's heart. Everyone is a part of Katie's family. They work under the atmosphere of their families and create with their family's support. They play an important role in this family, and they are for themselves. Ma Qingxuan made a pioneering effort in this respect -- brand general manager responsibility system. 
 brand manager responsibility system is a magic weapon for Ma Qingxuan to manage enterprises. Product efficiency is linked to the interests of employees. They will find Katie's potential and stage. Simply speaking, as long as efforts and comprehensive ability go up, anyone can become a general manager. Katie's concept is to build a platform, especially with the help of the business opportunities developed by home clothes, which can create more stages and allow more people to enjoy the resources. 
 "confidence in life for two hundred years, will be a three thousand miles of water attack", this is a heroic natural and unrestrained, but also a self-confidence of detachment. Ma Qingxuan, as an entrepreneur in Chaoshan, does not care about how big an enterprise is and how many assets it has. He believes that the real entrepreneurial spirit is how much things have been accomplished in life, how many people have been created, and what impact it has on the society. His personal charisma also deeply affects every Katie. 
 in the heart of Katie's old staff, chairman Ma Qingxuan is the leader who takes them on the right track. They can bring happiness to them and bring wealth to them. In the minds of new employees, chairman Ma Qingxuan has no airs, and is very kind and friendly. 
Ma Bin, the younger brother of "P > a href=" //www.sjfzxm.com/pioneer/ "> Ma Qing Xuan /a, said that her brother was his idol. He was strong and brave, and his faith was firm. What he had decided would be done well. 
 in his wife's eyes, Ma Qingxuan is also a very family oriented person. Although he is the chairman of an enterprise, he will arrange his time reasonably and make time to take care of his family. He is a very family and loving person. 
 in the eyes of Ma Ching Ching, home clothes can reflect people's taste in life. Katie's brand culture is complete and continuous. In order to further promote the concept of "family culture", the new family brand also pioneered the consumer salon, and regularly asked consumers to experience the concept of "family culture" personally. Ma Qingxuan plans to copy this consumer salon into the cities where the new generation family agents are located, bringing the idea of "family culture" to agents, letting them know that this is not just doing business, but also living. 
 Ma Qingxuan said: "dreams are not used to realize, dreams are used to support their own businesses. The size of business is the size of dreams. The bigger the dream, the bigger the business will be, so the dream is the primary factor. Second, the resources of your business, it is best to focus on the resources that you like, and do this thing persistently. 
 Katie group has a slogan, "a group of people, one thing, a lifetime". This is Katie's core concept of enterprise. It is such a group of people who only do this thing in their lifetime to achieve today's Ma Qingxuan and have today's Katie group. Ma Qingxuan supports his dream with his perseverance and belief, and does everything step by step. He will do everything in a down-to-earth way. We must also believe that Ma Qingxuan, a solid person and a chairman of the firm who is steadfastly practical, will one day make his business the stage of the world.