How To Pform Leather Enterprises Under Heavy Pressure?

After "P" > "China a target=" _blank "href=" //www.sjfzxm.com/ "leather" /a "industry has experienced decades of development, I feel the new pressure has begun.

Especially in Jiangsu, Zhejiang and coastal areas, the cost is rising rapidly.

In the "Xinji International Leather City Cup" 2012~2013 (fifth) China Leather Industry Development Summit Forum and the ten best selection awards ceremony, Jiang Hua, chairman of bewang Group Co., Ltd. pointed out: "the annual salary of the general staff can reach more than 100 thousand. If fur processing is possible, it will get 200 thousand in three or four months, the cost will go up, and the enterprise will face losses."

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Zhang Shuhua, honorary president of China Leather Association, said: "it should be said that the output value and output of leather enterprises are increasing, but profits are beginning to decline." P

In the past, the average profit rate of the industry was more than 6%, and now it has dropped to below 6%. "

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< p > however, Zhang Shuhua still has confidence in the future development of the industry.

Zhang Shuhua said: "from all aspects of analysis, the next 10 or 20 years is still a good opportunity for the development of leather industry, but in the face of the current development plight and challenges, enterprises must pform and upgrade."

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< p > industry is facing many difficulties. < /p >

< p > China leather and a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > Yang Chengjie, Dean of the Industrial Research Institute, said that the profit of leather industry has been reduced, which is affected by multiple factors such as labor cost, land cost, exchange rate and so on.

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More than P, many export to domestic enterprises are hard to adapt to China's market environment.

Jiang Hua said: "with the downturn of foreign economy and the reduction of orders, many enterprises are fighting for domestic sales from abroad, but domestic consumers are more picky than foreign countries, while entering the shopping mall can enhance the brand of products, but they have to face the high cost."

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< p > at the same time, head of Hongkong Royal violet orchid Co., Ltd., Hao Ni also said that because the level of overseas mink is higher than domestic, enterprises usually need to import foreign mink skin for production, but the tariff cost is very high.

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< p > besides, the gap between China's design and the international market is relatively large, which is also an important factor restricting the development of leather industry in China.

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< p > Yang Chengjie thinks: "China's replica is quite numerous, imitating others and creating very little every day, this affects the development of our industry."

"Design is the soul of the development of leather industry."

Zhang Shuhua said that the industry in the twenty or thirty years of development, because of the initial stage, so the design has not been valued by everyone.

With the continuous enrichment of products, consumers are increasingly demanding the appearance of leather products.

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< p > for this reason, Zhang Shuhua believes that most enterprises do not have their own professional design team at present.

Enterprises should attach importance to < a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a >, can invite designers from abroad, design products with Chinese and Western products, and lead the fashion trend of the industry.

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< p > Zhang Shuhua said that the domestic design team is different from foreign countries. The division of work of foreign design teams is very fine. The designer only draws the effect diagram, then gives the blueprint to the printer, and finally gives the processing workers.

Our designers should pay attention to both design and print, which is not detailed and clear.

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< p > extending to the downstream of the industrial chain < /p >

< p > Shi Jihong, chairman of the rookie group, said that China's leather industry is a labor-intensive industry, but the brand operation, market operation and capital integration that extend along the labor manufacturing link have high added value.

For example, the way of interactive incubation between capital market support platform and small and medium-sized enterprises.

It is also an organic combination of physical shops and virtual shops.

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< p > Shi Jihong said: "we need to make technological innovation, brand promotion and market promotion.

Enterprises should continue to make the labor manufacturing sector steadfastly, but at the same time, we must unswervingly develop the brand and market operation, and make full use of the two platforms of traditional channels and e-commerce.

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< p > some enterprises have begun to taste the sweetness of pformation and upgrading.

Jiang Hua said: "through the adjustment of industrial structure, we have produced a factory of ten thousand people, and now we are engaged in brand management. There are hundreds of factories to make a brand.

Through tree branding and brand building, management has become easier, and materials have also been saved and efficiency is higher.

Our orders are getting smaller and smaller in the past few years, and now our orders are bigger and bigger after the pformation.

And our customers are mostly abroad, and now our agents and distributors in the country are also more and more interested in our brand.

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< p > to Shi Hong, who wants to enter the international brand, he also needs to pay attention to strategy.

Shi Jihong said that if it only entered the international market with its own brand, it would be very difficult to enter, or it would be difficult to survive for a long time.

If an enterprise owns its own brand, it can increase its bargaining power with channels and department stores by holding some international brands through authorization or capital acquisition.

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