O2O Mode Of American Clothing Replica UNIQLO

Less than three years ago, the crisis of inventory crisis in the domestic apparel industry and the closing down of stores have been more than p years old. The large garment enterprises headed by the United States and costumes seem to be getting out of the disaster area seriously.

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< p > < < a > href= > //www.sjfzxm.com/news/index_c.asp > > local dress > /a > one of the largest companies in the industry. The performance trend of Mei Bang dress reflects the recovery of the industry to a certain extent.

The United States has released its third quarterly report: "during the reporting period, the company achieved operating income of 5 billion 716 million yuan, down 20% compared to the same period last year, and recorded a net profit of 382 million yuan, a decrease of about 49.12% compared with the same period last year."

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Less than three years ago, the crisis of inventory crisis in the domestic apparel industry and the closing down of stores have been more than p years old. The large garment enterprises headed by the United States and costumes seem to be getting out of the disaster area seriously.

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In the past month, Japanese brand UNIQLO has reopened its flagship store in Shanghai, and Spain's fast fashion giant ZARA has also chosen to re launch Nanjing West Road's large store in Shanghai. Foreign retailers such as the Japanese retailer's High Island house and French Lafayette department have announced plans to revive the Chinese market at this time.

All of these have been interpreted as "a href=" //www.sjfzxm.com/news/index_c.asp "clothing shoes industry < /a > where the big consumer industry is recovering.

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< p > despite the fact that the United States has not made a detailed explanation of the final direction of pformation, many people in the industry have pointed out that today's American Apparel is becoming more and more like Japanese rival UNIQLO.

"The same parity pricing system and the emphasis on product technology functions are bringing more attention to the pformation of the state's apparel, and the technology products that the United States is pushing today are directly separated from UNIQLO consumers."

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< p > Zhou Chengjian has privately stated that at present, UNIQLO is selling better in China and Japan, and overseas market is not outstanding.

For the Chinese market, the United States is clearly aware of its clothing.

In the overseas market, Future Ltd will also set foot in it.

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< p > with the eleven National Day holiday as the starting point, the United States has been launching 6 new concept stores in Hangzhou within 30 days. Zhou Chengjian, the chairman of the United States, has made a high-profile plan to launch more than 100 experiential shops nationwide in the coming year, and will visit New York, Paris and other top overseas markets in the coming year.

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"P > but," a href= "//www.sjfzxm.com/news/index_c.asp" "" Mei Bang "clothing" /a > "" frankly "," the results of the innovation of the above innovation will be gradually emerging in the future, so that the performance of 2013 is still a certain decline. "

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< p > it is worth noting that along with the three quarterly bulletin, there is also a notice on the related pactions of Shanghai Metersbonwe dress Limited by Share Ltd on the unpaid pfer of domain names.

According to the announcement, the controlling shareholder, Shanghai Huafu Investment Co., Ltd. intends to pfer the domain name WWW.BANGGO.COM to the company without compensation. Its wholly owned subsidiary, Shanghai AI Shang bang Mdt InfoTech Ltd, will no longer operate e-commerce related to the company. The company will organize its own brand sales business on the Internet e-commerce platform.

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Less than P, this move directly means that the United States has been able to reclaim its two years old e-commerce platform in the body of listed companies.

The reporter learned from the company that the United States has actually planned to launch an e-commerce interactive experience floor this month at flagship store in Yanan Road, Hangzhou.

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< p > the choice of O2O strategy is also related to the model of UNIQLO.

In Japan, China, Taiwan and other markets, UNIQLO has implemented several rounds of effective O2O promotion activities, and the O2O strategy in mainland China has also been promoted for some time.

Not only that, including BELLE shoes, JEANSWEST clothing and other brands have also joined the tide of O2O.

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