Nearly 80% Of Respondents Chose Low-Key Luxury Goods, Including Luggage And Cars.

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< p > a href= "//www.sjfzxm.com/", a luxury brand less than /a, is the forefront of Hermes, Louis Vuitton, Prada, Chanel, Dior, Maserati, Armani, Bvlgari, Cartire, Cartire and volleyball.

The most popular male luxury brands were Louis Weedon, Hermes, Prada, Rolls-Royce, Patek Philippe, Bentley, Martha Lahti, BMW, Mercedes Benz, Cartire, Cartire, and so on.

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Respondents with less than P > 79% tended to choose low-priced luxury goods, among which younger groups tended to be more inclined.

Nearly 70% of respondents said they would choose luxury products that embody their temperament rather than brand names.

The reason for purchasing luxury goods is that the durability of products and quality assurance are the main reasons for < a href= "//www.sjfzxm.com/news/index_z.asp > consumer purchase < /a >, accounting for 33%, followed by luxury culture.

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< p > in terms of gender composition, luxury products' durability and historical culture are the main reasons for men's purchase. Women's cognition of luxury goods is more social and personal.

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< p > overall, young people aged 20 to 30 are still the most consuming group in China.

Nearly half of the respondents under the age of 30 will consider increasing the amount of luxury consumption in the coming year; consumers aged between 30 and 40 are relatively conservative, while only 41% consider increasing consumption; this proportion falls to 18% among people aged 40 or above.

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< p > besides, the overseas shopping and consumption of Chinese people can not be ignored.

70% of respondents bought luxury goods overseas over the past 12 months, of which Europe is the main place of purchase.

Over 60% of respondents accounted for over 40% of overseas luxury consumption in the past year.

Handbags and cosmetics are among the most popular overseas purchases.

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< p > at the same time, Chinese consumers are not interested in luxury online shopping, mainly due to doubts about authenticity and channel reliability.

Among respondents who said they would not consider online shopping, 47% were concerned about the authenticity of online shopping luxuries, while 43% believed there was a risk in trading.

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< p > the survey subjects were "a href=" //www.sjfzxm.com/news/index_f.asp ">" Robo report < /a > ". Among the readers whose assets were above ten million yuan, 311 valid questionnaires were received, including 143 men and 168 women.

They are between 22 and 55 years old.

Liu Jiang, President of fashion media group, said that with the deepening of luxury goods in the Chinese market, the consumption habits of the high-end people have experienced the cooling process, and the concept of rational consumption is deeply rooted in the hearts of the people.

They pay more attention to choosing mature brands that match their temperament.

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