Designer Sohyan Bhaak: Integrating Poetry Into Design Objectives, Customers Are Intellectual Women.

< p align= "center" > < img border= "0" alt= "" align= "center" src= "/uploadimages/201402/25/2014022509462231501.jpg" / "< /p >

< p align= "center" > 2010, Post December opened an independent store in Seoul.

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< p align= "center" > Sohyan Bhaak < br / > < img border= "0" alt= "align=" center "align=" "" / ">". "

< p align= "left" > Post December 2012 autumn winter series "Dignity Ceremony", this autumn and winter, Sohyan will launch a customized women's wear line on this basis.

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In the past three or four years, South Korea has emerged many new a href= "//www.sjfzxm.com/" target= "_blank" > designer /a brand, PostDecember is the representative of it: the style is simple, and the operation is mature in the past P years.

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< p > founder SohyanBhaak likes the noble and classic, and is close to the design of life. In her view, "owns a Seiko" a href= "//www.sjfzxm.com/" target= "_blank" > clothing "/a", and has been wearing and preserving, this is a kind of dignity.

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< p > PostDecember2013 spring summer series "TheLinen" reflects the designer Sohyan's own daily wardrobe, mostly comfortable and leisure style. After the completion of the series, Sohyan decided to turn it into a secondary brand line.

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Compared with the aggressive Korean pop culture, South Korea's fashionable dress is blurred. Its true appearance is often concealed by the appearance of perfect stars and stereotyped trend < a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a >.

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< p > SohyanBhaak is the first Korean fashion designer I interviewed. Her design techniques are cold and cold, mostly using neutral colors, with simple lines and exquisite workmanship.

Her target customers are not sexy stars, but intellectual women, such as lawyers and teachers.

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< p > my first impression of Sohyan comes from herself.

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When p met, she wore an exquisite Beige carousel, which was different from the lace's sexy. The hollowed pattern cut on the Merino wool fabric was slim and texture, and it was very noble.

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Less than p hours later, I saw this kind of engraving fabric again on the model. It was the T stage of the Asian finals of the 2013 International Wool symbol award. On that night, Sohyan was the best player in Korea.

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< p > "usually I will not wear like this."

She pointed to the carve jacket on her body, and the a href= "//www.sjfzxm.com/" target= "_blank", "shoes" /a "," I always wear flat shoes. "

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Less than P, even on such occasions, she still looks like a woman who likes to dress up.

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< p > as a designer, she prefers to devote all her energies to her work.

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< p >, even in the way of speaking, she also pursued "Minimalism": speaking fast, with concise words and no half of nonsense.

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< p > < strong > > integrating poetry into Design > < /strong > /p >

"P" 4 years ago, Sohyan founded the high-end women's clothing brand PostDecember, the name came from her graduation design works, referring to the "thirteenth months of the year", but also with eternal meaning.

"Integrating poetry into design and interacting with everyday life of customers' personal memory."

She wrote in her own brand statement.

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< p > Sohyan does not always publish a new series in season. When it comes to her own work, she is more accustomed to the title of "project".

On the PostDecember website, you can see two series: "TheLinen" and "DignityCeremony".

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< p > in which "TheLinen" is the 2013 spring summer series, and "DignityCeremony" is the 2012 autumn winter series.

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< p > "this autumn and winter series has not been filmed yet, so there is no website."

Sohyan is not tight, no slow road.

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The 2013 autumn winter series of < p > PostDecember is a custom-made women's wear line.

"We launched the women's clothing service in 2011, but this season, it will become an independent product line."

Sohyan said she found that many girls were too tired to buy a well tailored jacket and suit suit.

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The average price of the "P > PostDecember custom line is US $1000, which is equal to the main line.

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Some of the styles of "P" and "DignityCeremony" will be extended and regenerated in a customized way this season.

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If P does not say, no one will think that this series is inspired by the "Li Dynasty", because no matter color or profile, it looks so modern and concise, there is no trace of the traditional costumes of North Korea.

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< p > Sohyan holds an old photo that has faded. On the top is an unearthed Korean style post. "It is a very solemn garment, with beautiful shapes, brilliant colors and materials, and a mysterious antiquity.

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< p > has a Seiko meticulous costume, and has been wearing and preserving, this is a kind of dignity.

"Sohyan hopes that the wind coat, pencil skirt and suit pants suit that you design are also worth passing on from generation to generation.

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< p > 2013 spring and summer launched "TheLinen" is not a new series in general sense. "After making it, I think it is more suitable for a secondary line."

Sohyan explains.

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< p > the starting point of the design series is "I will wear" a href= "//www.sjfzxm.com/" target= "_blank" > clothes < /a >, each of which is comfortable and quiet, mainly elastic knitted fabric.

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Models on P > Lookbook in the house change flowers to flowers and eat apples, which is like a designer's daily portrayal.

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< p > however, brand positioning is much more important than personal preference.

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< p > she did not plan to sell these 100 yuan casual wear under the main line. Next spring and summer, there will be second series of "TheLinen" as the secondary line.

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< p > < strong > SohyanBhaak < /strong > /p >

< p > graduated from Kent University of art and design, UK.

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< p > 2009, the establishment of women's wear brand PostDecember. < /p >

In 2010, PostDecember opened shops and workshops in Seoul and began to take part in Seoul fashion week.

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< p > 2011 began in spring and summer, and participated in the three 'Who' sNext new designers' Exhibition for three consecutive seasons.

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In 2013, P was selected as the international wool symbol Award for Asian regional finals and won the Korean competition.

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< p > < strong > "I haven't prepared for internationalization yet."

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< p > Sohyan is not an entrepreneur after graduation. She has rich experience in London and Seoul before she founded PostDecember.

"In the past three or four years, a lot of designer brands have sprung up in Korea, and now is the perfect time."

She said.

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< p > 2010, that is, the second year when PostDecember was founded, Sohyan began regular participation in Seoul fashion week and Paris Who "sNext" new designer exhibition, and opened an independent store in Seoul.

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In 2011, she also held a show in New York, a collection show organized by the Korean Fashion Association in New York, aiming to bring the local designer brand to the United States. P

Compared with the momentum of development, Sohyan has a very small team and employs only two people in long term, and there is also a cooperation team.

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"P", "when I first got a chance to show in New York, I thought it would be an opportunity to broaden my horizons and markets. But after I really went there, I realized that I didn't get ready to enter New York's fashion world."

Sohyan frankly speaking.

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< p > it seems to her that if you want to make a breakthrough in the fashion industry of New York and then enter the US market, you must make adequate preparations for design, capital and so on. It is very difficult for a nameless person to have a firm foothold in New York.

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< p > "it was really a wonderful experience to hold a press conference in New York, but so far, I haven't met any buyer from New York."

She said.

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< p > in London, he studied, lived and worked in Paris and New York. After all these experiences, Sohyan decided to stay in her hometown Seoul and "do her best with her heart and soul".

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< p > because she temporarily decided to turn the spring and summer series "TheLinen" into a secondary line this year, she did not even take part in the fashion week of Seoul in March.

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< p > PostDecember has attracted some international customers, such as Dubai and some European countries.

During the year, Sohyan may also come to Shanghai to attend the fashion show.

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Less than P, however, she always takes a cautious attitude towards foreign markets.

As she said, "I haven't prepared for internationalization yet."

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