2014 Home Textile And Ceramic Docking Conference Held In Dehua, Fujian

< p > recently, the China home textile industry association and the Fujian Ceramic Industry Association hosted the "home textile and ceramic docking conference" held successfully in Fujian Dehua County in 2014, organized by the Dehua County People's Government of Fujian province.

Yang Zhaohua, President of the China Textile Association, Zhu Xiaohong, secretary general, Chen Jianxin, Secretary of the Fujian Ceramic Industry Association, Secretary General Ye Sao fan, Huang Yaokun, deputy director Huang Yaokun of the Standing Committee of the Dehua people's Congress, Huang Fajian, the Deputy investigator of the county government, and dozens of home textile enterprises and Dehua ceramic enterprises took part in the docking activities.

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< p > docking conference "to achieve results, grasp the implementation", through visits and discussion and exchange mode, let home textile enterprises fully understand Dehua ceramic industry, find the best combination point of home textile ceramic two industries, so as to enlarge the market and achieve the goal of win-win.

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Weng Hesheng, general manager of Shanghai household textile industry association and general manager of Shanghai min Guang Home Textile Enterprise Development Co., Ltd., said: through visiting and exchanging, we have a new understanding of the profound cultural connotation of Dehua ceramics. As a hundred years old, P has a certain cultural accumulation. The impact of culture and culture will surely spark off.

There are thousands of direct outlets and more than 50 super business outlets in the people's Republic of China. How to make use of the market channels of home textiles to integrate ceramic and home textiles together, and how to harmonize the contradiction between small quantities of small varieties and small batch diversification of home textiles procurement?

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Zhou Xiangdong, general manager of red bean home textile, said in the symposium: with the development of the red bean group, the home textiles and home industries of the red bean group are gradually advancing, while the tea sets, cutlery and decorative decorations in Dehua ceramics can be linked to home textiles and become part of the whole household.

Ceramics can be used as an important carrier for upgrading and upgrading of quality and lifestyle. There will be many imagination in the future when combined with home textiles.

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Lai Jianxin, deputy general manager of Fujian Jia Li Si Home Textile Co., Ltd., at the symposium, said: the docking and cooperation between home textiles and ceramics should be explored in the deep and meticulous mode of development. Starting from the research and development of home textiles, series and multi category cooperation will play an important role in enhancing the role of P.

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< p > Nantong Ju Meng Lai family "a href=" //www.sjfzxm.com/news/index_c.asp "> textile > /a > chairman Gu Ping said: the home textile and ceramics cooperation space is extensive, from wedding ceremony, gifts, display and other forms can be well integrated, this docking conference gives us a good inspiration, will open the door of future cooperation.

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< p > Zhejiang Jie Liya.

At the meeting, Zheng, general manager of LAN business, stated that the next step is to become the high-end brand of Jie Liya -- Jie Liya.

LAN will speed up the docking work with Dehua ceramics. The products have many cooperation space from handicrafts, tea sets and tableware. At the same time, we hope that ceramic enterprises will push forward the integration of product serialization and achieve win-win results in accordance with the theme of Chinese style, European simplicity, modern luxury and other home textile products.

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At the P forum, a group of home textile enterprises such as Fu Ye group, North wool, violet home textiles, Baoxin home textiles and so on, all speak enthusiastically, from product development to logistics and pportation, from category cooperation to industrial extension, from rough understanding to mode cooperation. Representatives of home textile enterprises have indicated that Dehua ceramic enterprises should pay more attention to the development of home textile industry. Through domestic and foreign "a href=" //www.sjfzxm.com/news/index_c.asp "home textile exhibition" /a and professional market, we need to understand the needs of home textile industry and lay a solid foundation for future close cooperation.

During the forum, home textile enterprises here invited Dehua ceramic enterprises to visit the Shanghai home textile exhibition in 2014. 140 thousand square meters of booths, 1400 professional exhibitors and more than 40 thousand professional audiences were the best opportunities for cross-border publicity and integration.

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After listening to the speech of the chairman of the home textile association < /a > Yang Zhao Hua, < p > China a href= "//www.sjfzxm.com/news/index_c.asp", we made a concluding speech from three aspects: < /p >

< p > First: the home textile industry is not confined to bedding, towels and cloth art. The home textile should be hexahedron in the home environment. It goes to wallpaper, down to carpet and tapestry, covering all aspects of interior decoration. It is estimated that the domestic market space of 650 billion yuan will be 650 billion yuan per household consumption. The home textile industry has strong development space and endogenous growth momentum.

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< p > secondly, the docking and cooperation between home textiles and ceramic industry is of great space, mutual win and mutual benefit.

Home textile enterprises have mature business channels, and have the conditions to establish a matching mode of cooperation with the ceramic industry. They can open a new paradigm of cross-border cooperation from the display and decoration of special stores, the overall solution from the home environment, the matching of products from the gift box, and the return of products from the promotional gifts, etc. at the same time, the most important thing is the development of the incremental consumption market in the cross boundary cooperation of the industrial chain, which is conducive to improving the plight of the home textile industry and promoting the marketing of ceramic products.

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< p > finally, Yang pointed out that Dehua ceramic has a long tradition of culture and products, but there is little understanding of Dehua's ceramic culture in the market.

Dehua ceramics are like wine and wine, but the alley is deep.

It is suggested that the Dehua government should encourage and guide local enterprises to go out and make use of the resources of various exhibition platforms to create the brand value of Dehua ceramics.

The home textile association will make full use of all kinds of platform resources to speed up the docking and cooperation between home textiles and Dehua ceramics.

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