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There Is A Rush For Luxury Goods To Rise In Price.

2014/5/7 16:10:00 20

here world < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > a target= "_blank" href= "_blank". 
 every year the price rise of luxury brands will be staged every year, but this will not only keep away the distance between the brand and its followers, but become the reason for the loyalty of the big fans. The more expensive the price is, the more advantageous it is to distinguish them from the public. 
 price increase does not affect sales. Since April 21st, Cartire has increased its price by 6%-10%. In mid April, Chanel raised 3000-4500 yuan for some classic products, and Ferragamo (Ferragamo store) also raised 400-1000 yuan for some products. Such a price change has not only made the purchasers choose to give up, but there has been a rush buying rush. 
 this is because, for those who really can afford luxuries, there is no obvious difference in price between last year's sale of 21000 yuan this year and the sale of < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, and this dress has been quietly increased by 6% in a year. 
 take a clothing brand as an example. The price of a T show in Italy Venice store is about 12000 yuan, and its selling price in China is about 29000 yuan. However, due to the limited number of styles, the number of Chinese market is very limited, so it is still welcomed by customers. 
 apart from these wealthy individual consumer buyers, gift giving consumption accounts for a considerable proportion of luxuries consumption, and has become a tool for them to expand their relationship and gain interests. The same "price insensitive" group has also supported the high price growth to some extent. An article in the triweekly life magazine lists the current popular gift lists, including famous cigarettes, famous wines, LV and so on. Even if the current anti-corruption efforts to a considerable extent curb the "gift giving wind", business gifts and other market demand also stimulate the Chinese luxury industry. 
Zhou Ting, President of the Institute of wealth and quality, said: "the pricing of luxury goods in China is a strategic behavior, and its cost is very low. P usually gains huge profits through control volume." Even though the luxury market is not as good as it used to be, consumption power has also been suppressed, but the brand will not compromise on the price. This is not only related to profits, but also to the brand image and the noble status in the minds of consumers. Even if there is a need to adjust the market strategy, the brand will choose to reduce stores or directly reduce the price of new products. 
 the higher the price, the more consumers agree that when the product raises the price, it will not affect the sales. Why is it so good for the brand? In the luxury sales market, high prices will not hinder sales, but will stimulate consumers' desire to buy and sell. 
 in fact, for those who often consume luxury goods, if the luxury cards do not increase in price or the price is not enough to make the general public speechless, they will think that the brand is not enough, and can not satisfy their consumption ability and consumption taste and choose to give up. For example, the more expensive watches, especially the few top watch brands, have a symbolic significance in the rich (wealthy stores) group. The rich think they must have such a watch to prove that they are successful. The rich in China feel that owning this watch will be a small circle of the richest and most identities. It is a status symbol. Therefore, to some extent, the price rise of luxury goods caters to the mentality of this part of consumers. Such consumption habits have also become the drivers of price increases. 
Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, said that luxury goods are different from ordinary commodities. People pay more attention to the price performance ratio when they buy ordinary goods. P But for luxury goods, through higher pricing and higher added value, people who buy luxury goods have different consumption ability and different consumption tastes, thus improving people's psychological satisfaction. 
 in addition, the price increase is more a marketing strategy, and the "limit" is to create a scarcity. Coupled with luxury goods is a necessity for China's specific consumer groups. If they do not buy the price, they will go up, and they may not be able to catch it later. From the brand point of view, by increasing the price and increasing the value of the brand, the value of the goods is found to be appreciated after the purchase, and consumers naturally feel the value of the purchase. The higher the price of brand, the stronger the psychological implication of brand value, which stimulates the purchase to promote sales volume, and the positive market reaction will further stimulate the brand's next price adjustment plan. 
 > when the high-end a href= "//www.sjfzxm.com/news/index_s.asp" > luxury goods < /a > brand, the higher the price in the Chinese market, the more consumers agree, and the brand owners are naturally happy to raise the price, which is also the result of market regulation. If someone thinks that the price of luxury goods is no longer reasonable, it can choose not to buy. But if a large number of customers do not mind, willing to pay for the added value of history, craft, status symbol and so on, it shows that all these exist in accordance with a reasonable market rule.