Sports Brand Closed Shop Tide Or The End Of Anta PEAK And So On To Achieve Double Growth.

< p > a few days ago, some sports brands announced the order orders in the first quarter of 2015 and the same store sales figures in the second quarter of 2014. From the overall situation, sales and orders of Anta, 361 degree and PEAK achieved double growth. In addition, the two years of closing shop tide also came to an end, and the number of some brand stores returned to the rising channel. The recovery in the second quarter was stronger than that in the first quarter.

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< p > < strong > orders continue to grow < /strong > < /p >.

Less than p days ago, PEAK sports released the first quarter of 2015, < a href= "//www.sjfzxm.com/" > the order will be < /a > data show that its first quarter 2015 orders and 2014 second quarter of the same store sales growth.

Among them, the total order volume in the first quarter of 2015 was 10% to 20% higher than that in the same period in 2014. This is the four consecutive quarter of PEAK's orders growth.

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< p > PEAK sports pointed out that since this year, windbreaker, outdoor a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > basketball shoes and running shoes products have made a relatively strong sales growth.

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< p > July 10th, 361 degree also released the second quarter 2014 operating report.

The report points out that, due to the 361 degree increase in retail efficiency and the introduction of a competitive product mix, the business continued to make good progress in the second quarter of this year. "The order of its winter orders is better than expected, and wholesale orders will increase by 8% compared with last year's winter orders."

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< p > in addition, according to the data of 4068 stores with 361 degrees across the country, the same store sales in the second quarter of 2014 increased 2.8% over the same period last year.

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< p > Anta has already achieved four consecutive orders for orders in the fourth quarter of 2014, while the same store sales in the first quarter of this year have also achieved an increase in the number of units.

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< p > < strong > "Guan Dian Chao" is coming to an end < /strong > < /p >

< p > at the same time the order growth, the two years of closing shop tide has gradually come to an end.

According to incomplete statistics, in 2012, Lining, Anta, PEAK, 361 degrees, China trends, XTEP and other sports brands were nearly 5000 stores, of which only Lining and PEAK had more than 3000 outlets. In 2013, according to the figures released in the annual report, the number of six major sports brands in China was 3067.

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< p > however, this situation has improved in the second quarter of this year.

361 degree in the second quarter a href= "//www.sjfzxm.com/" > operation < /a > report, the improvement of operation is also seen in the second quarter.

The number of stores increased by 93 in the second quarter (closing 259 stores and opening 352 stores).

By the end of June this year, the total number of licensed retail outlets at 361 degrees was 7140, of which 1007 were collection shops, each with an average area of 180 square meters.

In addition, the 361 degree children's wear continued to grow steadily in the second quarter, and its sales point increased by 72 to 1965 during the period.

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< p > in the recent China business operation bulletin, PEAK pointed out that the total number of stores has reversed the negative growth situation in the past year, an increase of 4 compared with the end of 2013.

PEAK CEO Xu Zhihua said, next PEAK will no longer blindly open shop, but will put more energy in improving the same store sales, through the improvement of product quality, channel management and other aspects to improve performance.

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< p > Anta also said in the public information that the company expects that by the end of this year, the total number of Chinese Anta stores (including professional sporting goods and Sports Life Series), children's sporting goods stores and FILA stores will reach 7700 to 7800, 900 to 1000 and 450 to 500 respectively.

It is understood that by the end of 2013, the total number of Anta stores, children's a href= "//www.sjfzxm.com/" sporting goods /a stores and FILA stores were 7757, 881 and 416 respectively.

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