Transformation Of "Three Swordsmen Of Home Textiles" And The Predicament Of Small And Medium Sized Enterprises

　　 Home textile Fuanna and Meng Jie home textiles are known as "three swordsmen of home textiles" by market participants. In the face of the emergence of home textile business, their strategy has also undergone major changes.

Wang Han, a representative of Roley's home textile and securities business, told reporters: "at present, the speed of opening stores is slowing down. In the transformation of children's independent store, we should open the image store and make the brand image more full. At the same time, the Internet has created an exclusive brand, LOVO, which sold more than 200 million yuan in 2013.

In the latest disclosure of investor relations records, fuanna said that the current sales of electricity suppliers accounted for 15% of the company's overall sales. The company now focuses on developing large-scale home furnishing stores or flagship stores, intending to slow down the opening speed of the terminal stores under the line, and has voluntarily closed some of the poor store cabinets. At the present stage, we should further strengthen the development of online e-commerce business, and constantly improve the display and sales of offline entities, so as to further enhance competitiveness and achieve synergy.

　 Dream home textiles Yue Penggang, an e-commerce company CEO, said that 2014 was the first year of O2O in the company. Mobile sales accounted for between 30% and 50% of the entire electricity supplier, and the growth rate was very fast.

But for most small and medium businesses in China, there is no strength of three swordsmen. Xiao Jiancheng, Secretary General of Guangdong Household Textile Association, pointed out that the new trend of home textile industry is mainly due to the impact of the electricity supplier, and the wholesale mode is gradually shrinking. It is difficult for small and medium-sized companies to develop, mainly affected by the market downturn, especially small companies limited by strength, unable to lay out online channels. The electricity supplier itself also has problems, some well-known e-commerce platform entry threshold is high, some new brand is unfair, not to give new students. brand Fair browsing opportunities.