Domestic Luxury Market Slows Down Orter Or Becomes A New Growth Direction

< p > < strong > domestic < a href= "http:// www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > shopping malls frustrated < /strong > /p >
< p > yesterday, a reporter's visit found that in the Libai square on the East Ring Road, there were few people in the noon time, and almost no shop on the two floor shop. The women's clothing brand had already made 50 percent off promotions in the window. Not only is liebai square, but also another luxury brand gathered in Guangzhou is Taigu Hui, which is also adjusting its brand. At present, there are shops on the first floor, two floors and M floors of the shopping mall. For example, the Bally berth on the first floor has been replaced by other brands and is being paved and decorated. < /p >
< p > according to the 2014 second quarter operating data released by Swire property, the retail sales of Tai Koo Hui grew by only 13% during the reporting period as of June 30th, while in 2013, the growth of retail sales in Tai Gu Hui was 24.9%. < /p >
< p > luxury goods < a href= "http:// www.sjfzxm.com/news/index_c.asp" > positive price field < /a > frustrated sales, but brought Oteri J the opportunity to seize the market. Yesterday, reporters learned from Panyu's sea seal and another city outlets, on the 2 th of this month, the first Bally discount store in Southern China opened in the shopping mall, and on the 10 th of this month, nearly 300 square meters of merchandise in the store sold 70 percent off to 30 percent off, and 2 of them were offered a discount of 20 percent off. According to the relevant person in charge of Hai Ying, another city, the store opened its first day with a performance of about 300000 yuan. < /p >
< p > in May of this year, Hai Yin had another 2nd Anniversary days in the city, and the sales volume of 5 days was over 20 million yuan. < /p >
< p > < strong > luxury > a href= "http:// www.sjfzxm.com/news/index_c.asp" > Chinese market < /a > demand decline < /strong > /p >
< p > under the influence of the big environment, the demand for luxury goods in China has declined, which has appeared in the earnings reports of various luxury goods groups. As of the first half of June 30th, the total revenue of Kering group was 4 billion 747 million euros, up 1.5% from 4 billion 678 million in the same period last year, an increase of 4.1% over the same period. The actual growth rate in the first and two quarters was 1.2% and 1.8% respectively. Net profit from continuing operations was 552 million euros, a decrease of 4.7% over the same period last year. < /p >
< p > the sales of Gucci, the core brand of Kai Yun group, dropped by 4.5% to 1 billion 676 million 300 thousand euros, compared with a 1.1% decline on the basis of the performance. The performance continued unsatisfactory, while the 5.7% decline in the two quarter continued to decline compared with 3.2% in the first quarter. The Gucci brand came from continuing business profits, a 5.1% decline in the first half of the year, down to 527 million 600 thousand euros from 556 million euros a year earlier. It is reported that the sales decline in the two quarter has intensified. Besides the profit and loss balance caused by the cost of brand upgrading, there are also the reasons for the weakness of the mainland, Hongkong, Taiwan, Japan and Singapore markets, which have been reduced by the level of consumption. < /p >
< p > the LVMH report of the famous luxury group shows that the actual sales growth in the two quarter is only 1.3%. In the first half of this year, the operating profit margin has shrunk from 19.8% in the same period last year to 18%, with a net profit of 1 billion 509 million euros. < /p >
< p > strong > light luxury products are gradually dividing the luxury market, < /strong > /p >
It is a fact that the industry slowdown in China's luxury goods market is less than P. According to the statistics released by the Hongkong statistical department, Hongkong's retail sales in June dropped by 6.9% compared with the same period last year, and the total retail sales value in the first half of the year also fell 1.3%. As a major area of luxury consumption in the world, Hongkong's contribution to the sale of jewellery, watches and clocks and precious gifts has declined due to the fact that visitors in Hongkong have contributed to the unstable sales. Statistics also show that Chinese spending on luxury goods fell by 15% last year. < /p >
< p > in recent years, more and more consumers prefer independent and small luxury brands, and the luxury goods with reasonable prices and more design sense are gradually separating the luxury goods market. In this regard, Zhou Ting, President of the Institute of wealth quality, said in an interview with the new express reporter, "the main causes of poor performance of luxury goods include the cost pressures, policy factors and self-adjusting stage of the first-line brand upgrading and upgrading. The growth rate of the luxury goods industry is only a phased slowdown, and the global luxury capacity continues to expand, and the overall growth rate is on the rise." She suggests that if the domestic luxury market is to get out of the doldrums, the brand can take the initiative to face young people and low-end groups, and adopt a strategy of initiative, fashion and popularization. < /p >