Choosing The Right Source And Size Is The Skills Of Women'S Clothing Stores.

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Xiaobian network to introduce to you is women's clothing store purchase skills, choose the right source and size.

Women's wear shop has always been a favorite item among small entrepreneurs, especially women. However, many people start to start their own businesses very distressed by buying goods. First, they are afraid of catching up with the market, and they spend their eyes in the clothing wholesale market. Two, they are afraid of being slaughtered by unscrupulous wholesalers.

This period, Liu Fang, who has been in the clothing industry for nearly 10 years, and Li Shuhua, who has five years of experience in opening up shop, shares his own experience and strategy with novice entrepreneurs, reducing unnecessary expenses and increasing small business proceeds.

Choose the right source of goods

How the clothing store operates is closely related to the positioning of merchandise and the view of purchase.

To do a good clothing store, besides having a good sales method, the key point is to understand the purchase.

This "understanding" contains a lot of content, not only to know the location of the purchase, the price level of the wholesale market and the customer base, but also to understand the preferences and characteristics of the customers, and what is more important is to "clean up the goods" and to practice the "eye piercing eye" of a pair of goods.

"This kind of experience requires time and experience to accumulate continuously, and it will take at least 3 years to achieve the level of perfection."

In the experience of purchasing, Liu Fang can be called a master.

Her small shop is in a small commercial street. In the past 10 years, this location is not a good clothing store, which can bring her nearly 10000 yuan income every month. Now she is the boss of 3 clothing stores, and her clothing sales business is booming.

Today, Liu Fang can be seen as a bright eye and can see the hot new model.

She runs a bulk store where clothes, shoes and bags are all washed up from the wholesale market. She says that clothes are "right" and business is good. Otherwise, customers will not be able to sell clothes if they are familiar with customers.

Liu Fang said that the main reason for her accurate purchase was three points: first, to grasp the local market: what new varieties have emerged, what are the sales trends, how many social stocks, what are the price movements and how the purchasing power is?

Two, the preparation of the cargo plan, of course, in the process of purchase can also be changed.

Three, when purchasing, first turn to the market, compare the prices of various markets and wholesalers, because the wholesale situation of clothing wholesale is very much, so we must compare, and then proceed to implement the purchase.

Liu Fang thinks that if women's clothing stores are opened in large cities above the provincial capital, the storefront is larger and the decoration is also enough.

Generally it is imported from the main clothing producing areas or main distributing centers in China.

The most common are Guangzhou, Hangzhou, Wuhan, Fujian, Wenzhou and so on.

In these places, you can usually get the goods out of a small clothing store once, and you can also see how others decorate the shop, how to arrange, shop location and price.

If you open a women's clothing store in a medium-sized city or a small city, you can buy it on the wholesale website of the Internet, which is more cost-effective than going to a distant place.

Choose the right size.

The source of goods is the most important factor to attract customers. When it comes to women's clothing stores, they should choose the right size because they are not all.

They sell well, so we need to know how to choose the right size so that we can hold more customers and seize more sales opportunities.

Generally speaking, every woman's brand clothing is located in an age group, such as 20-25 or 30-40 years old.

Li Shuhua's experience is based on the needs of his mainstream customers, and it is impossible to satisfy all customers' needs.

She thinks that if there is enough money, one of the clothes can be taken for every number, but there may be a backlog.

If you don't know what number to sell, you can take medium.

So, as long as there are clear objectives.

Positioning, when purchasing, as long as we choose the right size according to the market target, we can naturally grasp the needs of customers and naturally win the sales opportunities.