Pringle Of Scotland Shanghai Flagship Store

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Xiaobian of the network to introduce the Pringle of Scotland Shanghai flagship store grand opening.

Recently, Shanghai, Pringle of Scotland was the international iconic brand created in the birthplace of the knitwear industry in Scotland in 1815.

Since its establishment, Pringle of Scotland has been insisting on technological innovation and gradually developing and designing knitted outer garment series, diamond knitting series and classic two piece series.

Pringle of Scotland is pleased to announce that the flagship store in Shanghai is in grand opening. The store displays 2014 men and women wear autumn and winter series, and displays 3D printing winter series.

Following the opening of the first branch store in Chengdu earlier this year, this is the second branch of Pringle of Scotland in China.

Pringle of Scotland is actively expanding its business in the global fashion city to further develop the retail network.

Guests at the cocktail party were amazed at the series produced by 3D printing technology and the innovative technology design of creative director Massimo Nocisia.

Special guests include international supermodel Pei Bei, Wang Zhuxiaoyin, Italy supermodel and celebrity Bianca Brandolini D''Adda, China IT girl.

Leaf Greener and so on, together with the grand occasion, the atmosphere of the scene cheerful and lively.

The flagship store in Shanghai is located in the famous Rui department store in Shanghai, covering an area of 132 square meters.

Pringle of Scotland Shanghai store has continued its successful and innovative cooperation with the Architects Atelier Oi design studio in Switzerland.

The design also embodies the common values of architects and Pringle of Scotland, that is, traditional technology, raw material tactility and technological innovation.

Wilfred Koo, President of Pringle of Scotland China, said: "opening flagship stores in major fashion cities, such as Shanghai, can help to significantly enhance brand image and increase the importance of retail sales.

The main location of the store reflects the luxury brand status of Pringle of Scotland, and we are very happy about that.

In the store design, the Pringle of Scotland logo diamond pattern is still an important reference element.

The use of galvanized mirrors in the sharp corners and split lines, as well as rack accessories with distinctive characteristics of light oak.

The diamond pattern is also reflected in the pixel design of the porous metal plate.

Large LED screens were installed in the windows, reflecting digital elements and highlighting the brand's modern technology concept.

Aurel Aebi, founder of Atelier Oi, commented on their relationship with Pringle of Scotland: "Atelier Oi and Pringle of are all keen on natural sensory experience and presenting the essence of materials."

This applies natural material elements.

It is also presented in store design.