Southern China City Helps Upgrade Henan'S Garment Industry

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Xiaobian network to introduce to you is to join hands with Southern China City, Henan garment industry to upgrade the occasion (Photos).

Opening aerial chart

Renderings of No. 8 trading square

In 2014, the market relocation of Zhengzhou, Henan, entered a critical stage.

According to the unified arrangement, by the end of this year, a total of 54 market will be moved out, including more than 20 garment markets in the railway station business circle.

The relocation of the market has brought a great shock to the garment industry in Henan. This not only affects the traditional pattern of clothing, but also tens of thousands of merchants.

Recently, Hualong City, one of the main places to undertake the relocation of the 177 wholesale markets in the downtown area of Zhengzhou, has opened the curtain of investment in the clothing market, which is located in the market of "global brand clothing distribution center", attracting the eyes of many businessmen with its super strength and great spirit.

Where has the relocation been settled?

According to the overall deployment of Zhengzhou's initial relocation work, the relocation stage was launched in 2012. The key relocation stage was 2013~2014. There were 57 market needing relocation, and the total relocation stage was 2015, which required 77 relocation markets.

In March 27th this year, the municipal government issued the goal of new urbanization in 2014. It proposed that 57 markets should be moved out, and several clothing markets such as silver square, world trade center and Jin Rong commerce city were on the list.

Seeing that the time is coming, the clothing market of the railway station and business circle has been busy pforming, and "going wholesale" has become a top priority.

Among them, the silver based future development plan shows that Silver Plaza will be upgraded and market positioning is a fashion business center with clothing display, brand incubation, e-commerce and trade negotiation as one.

The world trade center will develop into a landmark shopping center integrating shopping, leisure, entertainment, catering and intelligent experience.

Jin Rong commerce city is busy trying to guide merchants to retail and electronic pactions in the direction of pfer, is currently on the traditional storage and logistics adjustment.

At present, wholesale business is still the main business of most of the apparel businesses in the above garment markets, and is also an important source of profits.

Therefore, many businessmen began to consider finding a new market to settle down.

In fact, even without the instructions of Zhengzhou's market relocation, many merchants have already moved the idea of moving, and the old market in the central city is far from carrying the development needs of the existing merchants.

For many businesses, traffic congestion every day is a torment.

The problem of logistics is that all people are in pain. The goods that they could get in one or two days in the province were extended to 1 weeks due to congestion.

Many businessmen said, "we must find a more advanced market to do business."

Taking advantage of circumstances and moving outside can also promote upgrading.

Where is the market moving and where to move? This is a crucial issue for businesses.

If we move to a new place, we will still be unable to get rid of the mess.

It is undoubtedly a damage to Henan's garment industry.

58 the director of the real estate channel said that relocation is to promote upgrading.

In addition to the requirements for logistics and business premises, the new market must be able to provide some functions that match the current garment industry development, such as electronic business, brand promotion, etc.

The most important thing is whether the new market can grow in a short period of time and attract large numbers of people to the scene, thus making the relocation smooth pition.

For various reasons, moving merchants are cautious.

Henan Garment Association, which represents the interests of many merchants, is also very anxious. For this reason, they have set up the office of Henan garment market relocation, hoping to find a place for them as soon as possible.

After a comprehensive comparison, Henan garment association regards Southern China city of Zhengzhou as a key object of investigation.

Southern China City, as a government planning project, is in line with the deployment of urban planning, so the policy level must be strong. Secondly, Southern China city is a professional market, and the garment trading market has been successfully operated in Shenzhen for over 10 years. Besides, Southern China's hardware and software matching are all ahead of sight, and its warehousing and logistics supporting facilities are especially advanced.

Merchants also have a special liking for Southern China city.

Prior to that, the Henan Seoul Clothing Industry Association and Southern China city jointly organized the Seoul activities have been successfully held two times, every time a large number of garment industry elite to sign up.

At present, the Henan clothing association is consulting with Southern China city about the establishment of the "first street of Chinese women's trousers". At present, many leading brands such as ESEY and Korean Yi people have expressed support, and the future cooperation may be more in-depth.

Brand promotion

Southern China city takes up upgrading dream

The clothing market represented by silver square and so on, after 20 years of development and improvement, has formed a mature business circle and is widely known.

Can the emerging markets represented by Southern China city in Zhengzhou lead Henan clothing to a new level?

In this regard, the person in charge of Southern China city in Zhengzhou is quite confident. The official said that at present, 18 trade associations in Zhengzhou Southern China city have signed the whole agreement, and the number of merchants who have been certified by real names exceeds 23000.

The first batch of small commodities, hardware and electrical machinery, building materials, automobile and motorcycle accessories market has been successfully opened to trial business in August 28th this year. In less than a month after trial business, it received about 300000 ordinary customers and professional buyers from eighteen cities in Henan province and Shanxi, Shandong, Hebei, Anhui and other places, and the turnover reached 600 million yuan.

"Southern China city is the first market to be built and sold in all markets.

Until now, only one Southern China city has been declared operational.

The person in charge said that a good atmosphere could help the merchants pfer smoothly and attract more people.

And the planning of Hua Nan City's clothing market is also grand and detailed.

The total market area of the entire clothing trade market is 550 thousand. The total number of 4#, 6#, 8# and 9# four trading Square shops is more than 10000. Not only are there enough parking spaces in every trading square, but also in the 4# and 6# trading market, there are tens of thousands of square meters of special supporting warehouses planned for the convenience of clothing and merchants.

In addition, the well-known logistics company covering more than 90% of the clothing pport line in Southern China has also set up a headquarters in the city to facilitate the receipt and delivery of clothing merchants.

For the clothing industry, the advantages of pportation are very important, while the traffic advantages of Hua Nan City are not clear. They are adjacent to the air port area, surrounded by Zhengxin expressway, ring expressway, Jinggang Expressway and airport expressway. The construction of Metro 2 Xian Zheng is expected to be completed in 2016. At the same time, the long-distance bus station and Zhengzhou urban light rail are also about to start construction. Compared with the long time traffic jam around the railway station, the high parking fees and the limit of freight cars, the advantages of Southern China city are obvious.

Complete and perfect

Plug the electricity supplier's wings for enterprises

In addition to hardware facilities, Southern China city is more moving clothing business place, is the software matching of its e-commerce services.

In the current strong impact of Tmall, Taobao and other network platforms, the business of solid clothing merchants has been greatly affected. In order to help traditional clothing merchants keep up with the pace of Internet pformation, Southern China's e-commerce industry park and Southern China city network and other platforms are committed to helping merchants "touch the net", and even the city's warehousing, logistics and other ancillary services are also designed based on the information platform of electric business, which is the advanced consciousness that other markets can not have at present.

At the beginning of this year, the Southern China city group introduced the Tencent, a leading company in the network, as a strategic shareholder. In September 16th of the same year, 175 million stake in Southern China city was invested in Marco Polo, and in September 24th, Tencent invested 800 million HK dollars to increase its stake in the city.

Southern China city group has joined hands with Tencent and Marco Polo network. With the Southern China city network as the platform, the online and offline integrated cooperation has been launched to create the O2O eco industrial chain of small and medium-sized enterprises and help them develop rapidly.

Tencent leads the way, Southern China city strategy shares, Marco Polo takes the opportunity to move forward, "Ma Huateng" perfect combination will win the electricity business ecosystem, for Southern China city electricity supplier service industry rapid development to explore unlimited possibilities.

"The city of Southern China, Zhengzhou

From the architectural appearance and interior planning, it is in line with the standards of modern clothing business premises.

Zhengzhou Southern China city official said that the goal of Southern China city is to build a world-class brand clothing distribution center and garment brand incubation base, attracting professional buyers from all over the country and around the world, providing a broad platform for the gathering and development of Henan's clothing.