The Shopping Guide Is Too Enthusiastic And The Consumer Is Very Uncomfortable.

As soon as I entered, all the shopping guide shouted, "welcome to ONLY!".

Later, a shopping guide was next to the reporter.

Originally wanted to quietly choose clothes, as a result, the shopping guide has been recommended by "sister" and "beauty".

The reporter will see more about which clothes, and the guide will immediately introduce the style of this dress, and suggest trying it on, and constantly exaggerate the temperament of the journalist, "it suits my clothes", which makes people unable to feel comfortable choosing.

Where the reporter goes, the shopping guide goes wherever he goes. The reporter touches his clothes. The diligent guide will dress up the hangers immediately, making people feel like they are being shadowed and dare not stay in the store.

"Maintain the store environment and

Tidy is the work that a guide should do, but can we consider the psychology of the customer, can we wait for the customer to leave the shop or finish it after a few minutes? "

Most of the consumers expressed their understanding of this behavior, but they felt very uncomfortable.

Xiao Zhang, a shopping guide of a clothing store, said, "before, we followed the customer service. As long as the customers entered the store, we kept behind them and kept asking for questions.

Need.

Later, we found that doing this made customers uncomfortable, especially young people, and even disliked.

Gradually, we changed the way of service, only when customers asked for it voluntarily, did they come forward to explain.

A woman tried two pairs of high-heeled shoes with the permission and assistance of the guide. Finally, because the price was not suitable, the lady hesitated. As a result, the shopping guide who had just recommended enthusiastically pulled down her face and changed her tone.

When the woman put on another high-heeled shoes, the guide came up with a sentence: "these 220 yuan, you want to try again."

At last, the lady left with embarrassment.

The shopping guide also directed at the woman's back and said, "do not look at the price and try again."

Reporters found through investigation.

Shoes, watches, metal jewelry, cosmetics counters are most likely to appear this kind of hot and cold shopping guide.

If customers try several times, or if they try half a day without buying, part of the guide's attitude will change significantly.

It is not only the shopping guide, but also some of the entertainment places.

"Consumers choose their products according to their preferences, and finally decide whether to buy or not, which is the right of consumers.

Salesmen can't give people the impression that customers do not buy goods at the end.

Mr. Liu is not satisfied with this.

At the same level, if your service is inferior to others, the turnover will not go up.

The service staff is the key point to reflect the service. How to improve the quality of service personnel is the key to the development of enterprises.

But excessive enthusiasm can make customers resentment and backfire.

Therefore, the shopping guide also needs to understand some psychological knowledge, pay attention to try to figure out the shopping psychology of customers, and get customers' recognition without warm service.

It is understood that in some high-end clothing counters, it has been advocated not to take the initiative to greet customers, professionals called "no disturb service".

Businesses should integrate benefits and humanized services in order to get substantial returns.