Jining Regards Brand Building As A New Booster For Economic Transformation And Development.

"Brand is the most valuable asset of an enterprise".

A business must establish brand awareness.

"Recently, our company has 12 stores, such as Shenyang stock, Shengyang power supply, Shengyun textile, Ruyi wool spinning, Ruyi printing and dyeing, cherry blossom hardware, Shenli rigging, Ling Hua group, Li Feng food, Jin Longyuan trade, brothers trade and so on. Enterprise brand At the provincial level, we have selected the list of famous international brands. In January 10th, the relevant person in charge of the Commission told reporters that with the development of economic globalization and the rapid development of international competition, creating famous brands has become the commanding heights of global economic and technological competition. The establishment of the Jining brand building promotion association is a reflection of the common demand of the society for brand building. It is an important measure to strengthen brand building in our city under the new situation. "Brand embodies multiple factors of competition, such as quality, innovation, reputation, service and culture. Under the condition of market competition, enterprises are the main body of brand building. Enterprises with their own must establish brand awareness and fully understand the important role of brands in developing markets, enhancing efficiency and enhancing competitiveness. Our city brand promotion association official told reporters.

According to the relevant person in charge of the Commission, the city will focus on accelerating the technological transformation and industrial upgrading of the traditional dominant industries in equipment manufacturing, food processing, and Spin To build a number of famous brands with strong competitiveness and popularity at home and abroad; focus on cultivating strategic emerging industries, focusing on the key areas of biomedicine, electronic information and other key areas to cultivate a number of famous brand products that master core technology and form scale advantages; carry out brand cultivation projects around the modern service industry in the field of business circulation, modern logistics, engineering construction and other service industries; cultivate a number of influential and competitive service brand and enterprises; focus on promoting agricultural industrialization, increase brand cultivation in grain, meat, vegetables, fruits and other food processing industries, and guide local characteristic agricultural products to do well in the declaration work of geographical indications, certification marks and geographical indications protection products, and promote the growth of agricultural brand economy.

" brand building It's a systematic project.

The promotion will provide professional services for brand building.

"The Jining brand building Promotion Association, as the only association organization approved by the Municipal Civil Affairs Bureau, is jointly established by the government, industry associations, enterprises and institutions, and so on. It has effectively promoted the integration advantages of multi-party resources and technology and provided professional services for brand building." The person in charge of the Promotion Association told reporters that the brand building promotion association will assist the government and service members as the fundamental purpose, help member enterprises to cultivate and introduce senior professionals in brand management and technological innovation, and take brand knowledge, brand management and brand design as an important part of enterprise training, and guide enterprises to enhance brand awareness and give full play to their important role in brand creation, brand management and brand promotion.

At the same time, the Promotion Association will display the brand image of Jining famous brand products by organizing the exhibition of "famous brand show week" in Jining, promoting the continuous expansion of market sales of the famous brand products of Jining, opening up the information channel for brand building and development, establishing and perfecting the "brand Jining net", editing and publishing the series of "Jining brand", providing timely brand development and information services for brand enterprises, and setting up a special column in the Jining daily to publicize the brand and logo product image of "good taste Jining", and focus on publicizing and promoting Jining famous brand products. We will actively provide services for enterprise brand building in such aspects as strategy formulation, planning and design, operation evaluation, market evaluation, market maintenance and so on.

　　 "Future competition is brand competition".

In the next 5 years, Jining will cultivate 10 leading brands at home and abroad.

"Select a batch of member enterprises that have certain conditions and have potential for development, and put them into the" hundred enterprises hundred products "project training plan. The person in charge of the Promotion Association told reporters that by promoting the implementation of "100 enterprises and 100 products" training program in Jining, the enterprise's innovative ability and brand cultivation ability will be significantly enhanced. In the next 5 years, our city will cultivate 10 internationally renowned and domestic leading brand enterprises, 100 well-known domestic and leading brand enterprises, and build 1000 self owned brand echelon resources storehouses, focusing on creating ten kinds of iconic brand products, ten strong dominant brand industrial chains and ten major points of brand gathering areas. "The future market competition is not the competition of products, but the competition of brands. Brand is the soul of the existence and development of enterprises."

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About Jining brand building Promotion Association

The brand building promotion association is the only professional association organization in the field of brand building in our city. It has consultations and co construction with government, industry associations, enterprises and institutions, so as to provide professional services for brand building. In November 26, 2013, the "Jining brand building promotion association" was officially launched. In August 29, 2014, the Municipal Civil Affairs Bureau approved the establishment of the "Jining brand building promotion association". Subsequently, the preparatory group for the promotion of city brand construction was established, and the Promotion Committee formally entered the preparatory stage. This reflects the common aspiration of governments at all levels and all kinds of enterprises, and is also a major event in the history of brand building in our city.