Burberry Hongkong Sales Decline, Global Performance Is Still Good.

In the last quarter of 2014, sales in Hongkong, one of Burberry's key markets, declined, but overall performance still exceeded market expectations.

According to reports, Hongkong's market sales account for 10% of Burberry's global sales. As a key Asian market, the anti corruption Campaign in China and the protests in Hongkong last September have significantly impacted the sales performance of Burberry in Hongkong.

However, with the help of the Burberry classic windbreaker (the camel, the red and Black classical lattice lining) and the British model Kate Moss and Cara Delevigne joining the Burberry advertising, the sales performance of Burberry in the Americas, Europe, the Middle East and Africa is good, with a two digit increase, to a certain extent, to make up for the poor performance of the Hongkong market.

according to

In the latest quarterly earnings report, Burberry retail business revenue increased to 604 million pounds (US $916 million) in 2014 10~12, up 14% compared to the same period last year, which rose 8% compared to the same period last year, exceeding analysts' average expectations.

Burberry shares have been rising for six consecutive years, even though

The overall downturn in the industry in 2014, its stock also rose 7.9%, or ranked fifth in the luxury stock market.

Profit margins and potential

The uncertainty of the reduction, Thomas Chauvet, a luxury industry analyst at Citigroup, has reservations about whether Burberry can maintain sales growth, and also gives a neutral assessment of its Neutral holdings.

In the past 6 months, although the market in mainland China and South Korea has been performing well, the sales growth of Burberry in the Asia Pacific region has dropped from two digits to low single figures as the highly profitable Hongkong market has shrunk.

In this regard, Carol Fairweather, head of financial affairs, said that although the volume and volume of pactions declined, the momentum of the Chinese market remained strong.

Burberry group CEO Christopher Bailey said that in the last quarter, Burberry was concerned about expanding market opportunities, and would also pay attention to market environment full of competitive challenges.