Forever 21 Will Open 600 Stores With Oracle.

Forever21, the US fashion brand, announced that it will open 600 new stores in the next 3 years, and cooperate with Oracle retail system, and use the latter's commodity planning and optimization solutions in 600 new stores, so as to better provide related products according to the needs of consumers.

　　 Forever21 Express Oracle The retail solution will observe the historical performance of the brand and franchise stores in the 6 websites and 43 countries in the world, including color, style and quantity. The data will be divided and cut to provide analysis and forecast. According to Forever 21, Oracle provides a very complex model for the system, but it is very convenient to use.

In order to speed up the implementation of the plan and upgrade it in the future, Forever 21 decided not to provide it. customization Service. The founder and CEO of Forever 21, Don Chang, announced its expansion plan last summer: double the scale in the next 3 years, and the number of stores will reach 1200.

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The fast pace and fierce competition of the garment industry often make fashion designers miserable. Fast fashion design has limited creativity. Not long ago, Jean Paul Gaultier announced that it would terminate the garment business. It would focus exclusively on the brand's advanced customization business and the promotion of fragrances and accessories. Recently, Holland designer brand Viktor & Rolf has also announced such news.

Recently, two designers of Viktor Horsting and Rolf Snoeren announced the termination of the brand clothing series, and said this is to focus on the development of advanced customization, perfume and brand licensing. The decision was endorsed by OTB, a big shareholder group. Renzo Rosso, the boss, said it was the strategic decision to brand the top of the fashion.

Viktor & Rolf was founded in 1992, and began to show in the Paris advanced custom fashion week 5 years later. In 2000, Viktor &Rolf began to get involved in the field of garments, and entered the men's wear market in 2003.

It is reported that Viktor & Rolf will not take part in the upcoming 2015 autumn winter Paris fashion week, but the 2015 autumn winter women's wear series will be available for sale in the last season. In the interview, they said that the reason for the termination of the clothing series is almost Jean Paul Gaultier. "We feel it is very necessary to focus on the foundation of art and communicate with our fashions." Now, there is more time and freedom. "

With the end of the Viktor & Rolf men's clothing business, the flagship store in Paris's Saint orange road will be completed in early 2016, while the perfume business co operated with L'OREAL group will not be affected.