Chinese Women Designers Create Their Own Brand Zareen

According to Canadian media, local clothing brand founded by Canadian Chinese designer Xinyun.

In just 5 years, many TV anchors and even madam officials have been touted to wear their designs on important diplomatic occasions.

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In the first year, only 3 pairs of coats were sold on the Internet, and now it has become a "diplomatic designation". Xin Yun, from Shanghai, is looking forward to taking the name of the North American fashion brand and bringing Zareen back to China.

16 years

After his experience in Vancouver, Xinyun set up a brand design for a Dalian lock brand, and founded a personal brand Zareen in 2011.

The simple and generous design soon won the favor of Ann Luu, the TV anchor. "We wrote to introduce ourselves to Ann Luu. After she came to the studio, she bought two pieces," she said. "Since then there are more and more female anchors wearing my coat."

In addition to the TV anchor, Nazanin Afshin-Jam, the wife of Defense Minister Ma Kai (Peter MacKay), was also dressed in Xin Yun's design earlier to receive the wife of Prince Welsh of the United Kingdom (Prince Charles). "We all know that Nazanin was Miss Canada, and it is the fashion index of our country. It is a great encouragement for me to wear my clothes on such an important diplomatic occasion," said Nazanin.

In addition to retail, Xinyun is more active in developing online mail order business. She admitted that the potential of online shopping is endless. "In the first quarter, I sold only 3 coats on the Internet, but sold 7 pieces in the second quarter, and then rose at several times every quarter."

Now, Xinyun's guests are all over the world.

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Nowadays, the clothing industry is entering a competitive era. The emergence of large and small brands at home and abroad makes it easier for consumers to be happy and old.

To break through in the industry, how to upgrade and pform the brand has become a required course for clothing enterprises.

Many clothing brands have deep historical precipitation, condensing the exquisite skills of the older generation of clothing makers and persistence in quality.

However, in the new era, the brand has become weary, gradually leaving behind the impression of being outdated, facing the problem of old image.

At this time, it is quite necessary to upgrade the brand strategy and repackage the brand image.

Brand pformation and upgrading must aim at the target consumer group, make a precise market positioning, understand the needs of consumers, customize multi-channel brand promotion and marketing, enrich the brand connotation, attractive packaging, create valuable brand and revitalize new vitality.