How To Write Advertising Slogans In The Discount Sale Of Clothing Stores?

It is through the media to disseminate information on goods or services to the public and persuade the public to take some kind of behavior propaganda. It is also a comprehensive work.

It includes pictures, sound, color, text and other elements.

The writing part of advertising works is an advertising copy, which includes titles, texts, slogans, and attachments. These four elements do not necessarily occupy the whole language. The advertising language refers to the first three, and it is all short and concise sentences.

The good use of advertising language can not only play a role in promoting products, but also give people the temptation of utilitarianism, which can produce artistic charm and give people the enjoyment of beauty. Good slogans are inevitably beautiful from content to form.

Marketing communication is a direct or indirect notification, persuasion and reminding to consumers. It is a way for consumers to understand the products or brands sold by the company. In a sense, marketing communication represents the voice of the brand.

It's a way to engage in dialogue or build relationships with consumers.

Integrated marketing communications (IMC) is a person who uses information to convey information and uses database operations and purposeful dialogues to influence the interests of customers and stakeholders.

There are many elements of marketing communication. The combination of marketing communication consists of 6 main means of communication, namely advertising, sales promotion, event and experience, public relations and publicity, direct marketing and personal selling.

Advertising is the central element of the marketing communication plan.

For a mature one

Advertising slogans are essential. Brand advertising is the embodiment of brand culture and brand positioning. How to display the brand connotation to consumers depends largely on the meaning of advertising language to consumers.

Based on the definition and core points of the above advertising slogans, the five characteristics of advertising promotion slogans are as follows: first, advertising language exists in advertising activities; second: advertising language conveys brand information to audiences; third: advertising language strengthens audience impression; Fourth: advertising language has been repeatedly used for a long time; fifth: advertising slogans are slogans.

On this basis, this article defines the concept of advertising language as follows: advertising slogans are slogans used by advertisers in advertising activities over a long period of time, which are used to convey brand information and enhance audience's impression.

Visual language is the form of things.

A form of visual communication organized by images.

In advertising visual language design, the basic elements include text, color and graphic design, and the visual language design of the advertisement mainly refers to the visual design and layout mode of the font. The color design mainly refers to the emotional association design in the advertisement, and the graphic design mainly refers to the application of images and characters in the advertisement.

As a kind of advertising visual language, clothing brand advertising language also contains text, color and graphics. However, most of the advertising slogans of clothing brands are not fixed as trademarks. Therefore, because of the different advertising environment, there are different combinations of words, colors and graphics.