Forest And Lion: Brand Is Not Invariable, It Needs Innovation And Breakthrough.

Under the promotion of the famous brand strategy, after 30 years of development, Fu Ying bird has become the third largest brand business casual shoe manufacturer in China and the six largest brand shoe product manufacturer. It was successfully listed in December 20, 2013 and completed a landmark leap. The brand value of rich birds is over 5 billion yuan.

The success of the brand did not stop the rich birds from moving forward. In the eyes of Lin and lion, a good brand is the foundation of several generations. The brand is not achieved overnight, nor is it invariable. The maintenance, upgrading and innovation development of the brand is an important task in the implementation of the famous brand strategy.

In order to safeguard the brand reputation, the early days of the birth of the brand, the forests and lions risked the whole country to attack counterfeit and shoddy behavior. In order to enhance the brand image, the rich birds invested heavily in the transformation of the more than 3000 exclusive stores in the country, and invited the film star Lu Yi to act as the endorsement; in order to create brand management, Bird of wealth It has also successfully realized the extension of the brand to clothing and leather products across the industry, created AnyWalk, MOLINA, ENALENA and other supporting brands, and actively promoted the globalization strategy, and developed from the simple competition to the multilateral competition and cooperation with many famous international brands such as Prada, Boss and Zara. Rich birds are moving forward toward the goal of "world brand", displaying "Chinese elements and Oriental beauty". Made in China To create in China, to brand China on the world brand.

"Before consumers buy products, they usually only look at them. Price Or feeling. Consumers are becoming more rational, the choice of products and services is more and more clear, and the awareness of brands is higher and higher. This is an era of brand consumption. Lin and lion said that brand is the soul of enterprises. In the era of increasingly fierce brand competition, enterprises can not survive without brands, and enterprises do not have a good brand without future.

It is not only the excellent product quality but also the rich connotation of its brand. As a brand enterprise with a history of 30 years, rich and precious birds will always participate in public welfare undertakings and fulfill their social responsibilities as an important measure to enhance brand building.

At the same time, the rich and precious birds do not forget to repay the society, take the help of the social vulnerable groups as the responsibility and mission of the enterprises, and actively participate in social welfare undertakings, such as helping the poor, helping the students and providing assistance to the elderly. Especially in children's education, caring for the elderly and so on, Lin and lion always do their best in the front.

On the Double Ninth Festival this year, Lin and lion led the members of the Fujian Provincial Culture Promotion Association to visit the Shishi love elderly welfare home to visit the elderly, and send them holiday greetings and condolences. In the condolences, Lin and the lion and the old people kept their homes and asked questions about the life and leisure activities of the elderly in the welfare homes, and carried forward the tradition of loyalty and filial piety. In August this year, it was learned that the construction of the new campus of the hang Keng primary school encountered a financial problem. The rich birds donated generously and donated 500 thousand yuan as construction funds. Fu Fu bird charity foundation also donated books to Nanan Jintao primary school, Tianshan primary school, Quangang Tu Ling primary school, Huian Shan Wei primary school, and so on to provide rich spiritual food for the children.

Besides enthusiastic participation in local public welfare, Lin and lion often extend their warm hands to people who need care and help in society. In the "5. 12" Wenchuan earthquake of 2008, the leaders of the group of birds and birds, including Lin and lion, made the decision at the very first time. They donated 5 million yuan to the people in the disaster area through the Shishi Charity Federation of China, and organized a large donation campaign of "love devotion", calling on all workers to help the people in the disaster area. In this activity, the company employees donated 183 thousand yuan, and established a good brand image. Over the years, rich birds have donated more than 30 million yuan to various social welfare and charitable causes.

Lin and lion said that public welfare undertakings are an important part of corporate culture. The rich birds put the charitable cause and social responsibility into the corporate culture and brand building, and regard it as a long-term brand strategy investment. While giving back to society, the culture of rich birds will be more abundant, and the brand will also have more connotations.